Occam's Razor

JULY 22, 2013

Truly reflect on whether our marketing and advertising initiatives are broad enough and optimized enough for each customer consideration stage, and finally. And that comes before you think about marketing/sales/advertising/billboards/tv. For example: When we buy display advertising, who are we solving for?

Framework 163

Framework Marketing Metrics Audience 163

Occam's Razor

AUGUST 12, 2013

MCA-O2S covers the challenge of attributing the offline impact (revenue/brand value/butts in seats/phone calls/etc) driven by online marketing and advertising. MCA-AMS covers the challenge of attributing accurate impact of our marketing and advertising efforts across multiple devices (desktop, laptop, mobile, TV). From a Venn -diagram.

Channel 161

Channel Analytics Campaign Conversion 161

Feld Thoughts

JUNE 27, 2012

Today one of our portfolio companies, LinkSmart , has come out of stealth mode and unveiled its product, Total Link Management and $4.7M This publisher then runs a never-ending fire drill with their sales, SEO and yield management teams to fulfill those obligations with their advertisers. We clicked.

Web 130

Web Stealth SEO HTML 130

Transformify

FEBRUARY 1, 2019

If you manage to raise funding in such a situation, it will be at an unfavorable valuation. However, the risk is high as the funding and the knowledge may not be sufficient to manage a fast-growing organization. Enlist a team to take out advertisements and spread the news of your new endeavor. Affiliate or Referral Programs.

Affiliate 49

Affiliate Equity Valuation SEO 49

Both Sides of the Table

MAY 4, 2010

They were started in affiliation with IdeaLab and were the first-round lead in PayPal. We also talked a lot about Geodelic , a portfolio company of Clearstone, who is trying to change the metaphor of how people discover location based information by partnering with large companies and brands. Jim was really hot on this space.

IPO 236

IPO .Net Venture Capital Strategic Investors 236

Occam's Razor

APRIL 21, 2014

Finally, and only lastly, I blame the management teams. They have still not embraced the strategy for optimizing for marketing portfolios and still obsess about optimizing silos (they learned this from their TV, Print etc. Tag Management. Get a tag management tool. Are all your reports and presentations beyond last click?

Analytics 131

Analytics Marketing Campaign Metrics 131

Occam's Razor

AUGUST 9, 2016

You'll see in an instant the very cool things you can track and analyze… With a little bit of smart tagging you can track your internal promotions ( buy one Make America Great Again hat and get one Stronger Together hat free! ), transactions with coupon codes, affiliate sales and more. Affiliates!

Analytics 60

Analytics Metrics eCommerce PPC 60

Startup Lessons Learned

MAY 15, 2020

Shall we amp up advertising?" I mean people out there don't realize the cost per click for advertising is going down. The big advertisers are pulling way back. So anyone in your portfolio, or anyone that you've been talking to have an example of something like that, or impressed you with something? I'm like, "Yes."

Dallas 68

Dallas Employee Government Social Media 68

Entrepreneurs-Journey.com by Yaro Starak

JULY 29, 2011

I currently capitalize from at least seven different income streams from my portfolio of niche websites. I generate profits from private advertisement, public ads such as Google Adsense , sales of my digital products such as e-books, lead generation and referrals, affiliate commissions and a few others.

Dividend 101

Dividend India Portfolio Affiliate 101

www.vccafe.com

MARCH 11, 2013

Task Management. Project Management Tools. Subscription Payments / Management. Managing APIs. Customer Relationship Management. Contractor Management. Private beta invitations & management: Prefinery. Scanning / Document Management. Project Management tools. Part 4- Closing.

Software Review 53

Software Review Technical Review Startup 53

Software By Rob

SEPTEMBER 1, 2011

Saba currently works as the operations manager (Sumo) at AppSumo. Carbonmade helps over 100,000 people create online portfolios that require zero HTML skills. Instead of spending tons on advertising, the site got noticed when bloggers started sharing the site with their communities. Photo by earthlightbooks. How’d they do it?

Bootstrapping 78

Bootstrapping Startup Cofounder Salary 78

Occam's Razor

JANUARY 9, 2012

The real problem is that our management teams lack imagination when it comes to the web, and our marketing executives continue to do TV on Twitter, catalogs on display ads, irrelevant shouting on search, etc. All while constantly optimizing your portfolio via controlled experiments. The problem, it turns out, is not data.

Marketing 140

Marketing Analytics Web Channel 140

crowdSPRING Blog

MARCH 1, 2010

I am affiliated with local and not-so-local design firms on a contract basis, and also participate in direct-to-client projects. Actually that has a humorous “aside&# , because the title in my portfolio was labeled with the company name. I did change the title in my portfolio and all was well. But not so, graphic design.

Rhode Island 65

Rhode Island Design Costa Rica Architecture 65