Advertising Audience Marketing Product Name 
37signals.com
DECEMBER 5, 2011
Follow us on Twitter for more information on our products. The unimportance of product names. Don’t waste too much time on picking a perfect name for your product. We usually decide upon a product name by seeing what the product does. Everybody knows what a product name should be.
Software By Rob
OCTOBER 29, 2009
Product naming is hard. Too many factors come into play when looking for a name and it’s almost impossible to decide on the right name once you’ve stared at the same list for a week straight. The Approach A while back Patrick contacted a handful of Academy members and asked for opinions on potential product names.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Steve Blank
MARCH 15, 2017
I was having a second coffee with an ex student, now the head of a marketing inside a rapidly growing startup. His company had marched through customer discovery, learning about the customer problem, validated solutions and was now scaling sales and marketing. All good news. Why Do You Work Here? Titles Are Not Your Job.
Software By Rob
JANUARY 12, 2010
It’s completely un-targeted (unless your niche market is other startups) and you have no relationship with that audience. Is it so low because it’s advertising? Targeted advertising, but advertising nonetheless I suppose. #6 Is it so low because it’s advertising? 6 Rex Dixon on 01.13.10
The Startup Magazine
MARCH 6, 2019
A multifaceted approach incorporating both high-tech advertising as well and low-tech promotional strategies can be one of the most effective ways of developing name exposure and attracting customers. Stationary Products. Potential customers can be reached through low-tech promotional advertising methods.
Occam's Razor
JULY 22, 2013
For example AIDA is from the siloed lens of Marketing (and full disclosure, I humbly believe serves company's own selfish perspective). Most of the frameworks we have also don't optimally capture the complexity of digital marketing and measurement. We don't think about our marketing expansively enough.
Steve Blank
APRIL 9, 2009
At the same time we were educating the press , we began to educate our own marketing department about what exactly we were supposed to be doing inside the company. During the first few weeks I asked each of my department heads what they did for marketing and the company. Titles are not the same as what your job is. This is a big idea.
Expert insights. Personalized for you.
44 
Let's personalize your content