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How To Use Your Small Business Marketing Budget To Deliver Big ROI

YoungUpstarts

In this post let me show you why and how by using this marketing channel one can generate leads and drive sales without spending an arm and a leg. Being able to pitch to the right audience at the right time can thus prove to be a very effective method of advertising. How to run advertising on a tight budget. A Website.

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[Review] Marketing To The Ageing Consumer

YoungUpstarts

With greater proportions of ageing consumers afflicted by osteoarthritis, overweight (maybe less prevalent in Singapore), muscle loss, menopause (women) and erectile dysfunction (men), new medical and healthcare opportunities abound. This can be diagrammatically represented below: Courtesy of Customer Experience Magazine.

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[Review] YOUtility

YoungUpstarts

To achieve Youtility, one should consider three different facets: 1) Self-Serve Information - Customers prefer to help themselves to information prior to purchase rather than talk to a sales person. Discerning what the best channel and mode of delivering useful content would be. In fact, shoppers in 2011 need 10.4 Insourcing Youtility.

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[Review] Taking Down Goliath

YoungUpstarts

Well, Kevin M Ryan and Rob “Spider” Graham purports that digital marketing and online advertising is the answer. We are first given an overview of the digital advertising world as well as techniques used in planning online campaigns. Next, the book digs into the different digital advertising options. Digital Display Advertising.

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Shoestring Marketing Budget? Get Your Customers to Do It For You

Up and Running

To survive as a business you need sales, and to generate sales you need marketing. It is for this reason that most businesses set aside a sizable chunk of money for advertising, but wouldn’t it be grand if you could generate sales by getting your existing customers to do your marketing for you? Boosting sales.

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The Impact Matrix | A Digital Analytics Strategic Framework

Occam's Razor

It took a sixteen hour direct flight to Singapore for the squiggly sketch to come to life – where else, in PowerPoint! In all, the Impact Matrix contains 46 of the most commonly used business metrics – with an emphasis on sales and marketing. Some metrics apply across all channels, like Awareness, Consideration and Purchase Intent.

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From Airbnb to TaskRabbit to Zimride, sharing is becoming big business

www.usatoday.com

Weve had people from Australia and Singapore. Entrepreneurs have also tapped sharing platforms to directly market their goods and services, somewhat blurring the line between unadulterated peer-to-peer co-ops and direct sales channels. Advertisement. Weve hosted some interesting tech entrepreneurs. Most Popular.