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Starting Up In Singapore (Part I) – Product/Market Fit

YoungUpstarts

The first logical step when you are based in Singapore is to start in a market you are most comfortable in conquering. It is logical and sometimes it is the right choice starting from Singapore, sometimes not. There are three market categories that startups from Singapore are likely to address: 1. Regional from day one (RD1).

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[Singapore] Twitter Designates Singapore As Asia Pacific Headquarters

YoungUpstarts

Twitter last week announced that it has opened its office in Singapore, officially designating it as its headquarters for the Asia Pacific region. The new regional headquarters will be home to a wide range of business functions, including sales, partnerships, marketing, HR, finance, user services, legal, policy, and trust & safety.

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NoiseStreet Brings Interactivity To OOH Advertising

YoungUpstarts

The problem with most out-of-home (OOH) advertising – billboards, large digital screens, etc – is that marketers have absolutely no idea how to measure its effectiveness. How can advertisers truly be sure that passers-by actually look up at those ads, however large and dynamic they are? Well, you can’t.

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[Singapore] LiveJournal Blogshops Record S$96 Million In Transactions For 2011

YoungUpstarts

But blogshopping – shopping online via blogshops – has indeed taken off in a very big way: according to a LiveJournal survey, some 480,000 people visit LiveJournal-hosted, Singapore-based blogshops every month with an intention to shop. LiveJournal is one of Singapore’s largest online portals.

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Why And How Your B2B eCommerce Start-up Should Work On Having A Strong Sales Team

YoungUpstarts

In the world of e-commerce, online sales are the bread and butter for firms of any size. Gogoprint , a leading Southeast Asian online printing company founded in late 2015, has been working hard to do just that in Thailand, Malaysia, and Singapore. In many cases, the backbone of B2B e-commerce start-ups is a strong sales team.

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[Review] Marketing To The Ageing Consumer

YoungUpstarts

With greater proportions of ageing consumers afflicted by osteoarthritis, overweight (maybe less prevalent in Singapore), muscle loss, menopause (women) and erectile dysfunction (men), new medical and healthcare opportunities abound. This can be diagrammatically represented below: Courtesy of Customer Experience Magazine.

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How To Use Your Small Business Marketing Budget To Deliver Big ROI

YoungUpstarts

In this post let me show you why and how by using this marketing channel one can generate leads and drive sales without spending an arm and a leg. Being able to pitch to the right audience at the right time can thus prove to be a very effective method of advertising. How to run advertising on a tight budget. Getting Started.