Startup Lessons Learned

SEPTEMBER 15, 2008

In my experience, the majority of changes we made to products have no effect at all on customer behavior. This kind of result is typical when you ship a redesign of some part of your product. Without split-testing, your product tends to get prettier over time. First of all, why split-test? One last note on reporting.

San Francisco 166

San Francisco Lean Technical Review Continuous Deployment 166

ConversionXL

MARCH 28, 2014

Even if you’re not creating your own explainer video, this article will help you understand what you should expect from working with a professional production company, so you don’t end lose time, dollars or your hair. Even though the video may contain some of these elements, an explainer video is NOT specifically: A Viral video.

Video 122

Video Software Review Cofounder Metrics 122

Hippoland

DECEMBER 5, 2012

I manage products. . Customer Development. It can be easy as a non-technical co-founder to sit around and do nothing in the beginning, because no product has been built. When I first started customer development , it was really daunting. Advertisers would send money to my personal PayPal account.

Founder 90

Founder Cofounder Advertising Customer Development 90

Startup Lessons Learned

DECEMBER 14, 2009

Each of these four currencies represents a way for a customer to “pay&# for services from a company. A great product enables customers, developers, partners, and even competitors to exchange their unique currencies in combinations that lead to financial success for the company that organizes them.

Customer 156

Customer San Francisco Viral Lean 156

Startup Lessons Learned

JANUARY 27, 2009

These are companies that generate revenue by offering a free product with an upsell or premium version. Their economics blends elements of the free, advertising-supported, "eyeballs" business with more traditional e-commerce and subscription businesses. At a high level, anything that drives virality should be free.

San Francisco 148

San Francisco Lean Continuous Deployment DC 148

Startup Lessons Learned

JANUARY 11, 2009

Lessons Learned by Eric Ries Sunday, January 11, 2009 CPI > CPC Google revolutionized advertising by popularizing pay-per-click. This model has not translated well to the world of social networking, because customers of social networks engage sites in a different way than customers of search engines.

San Francisco 68

San Francisco Social Network Lean Continuous Deployment 68

crowdSPRING Blog

NOVEMBER 2, 2012

How Customers evaluate your product | StartupCFO – [link]. Using mTurk to interview 100 customers (in 4 hours) | Customer Development Labs - [link]. To Successfully Launch A Product, You Have To Tell A Compelling Story | TechCrunch - [link]. Is The Only Purpose of Customer Service To Change Feelings?

Social Media 93

Social Media Small Business Design Media 93

Up and Running

MAY 23, 2016

Noah has been a key figure in the making of LivePlan, our own SaaS product. A description of the problem you’re solving for your customers, and your solution to the problem, which is usually your product or service. In the tactics section, list your sales channels and describe how you will be selling your products.

Software Review 74

Software Review Software Delaware Forecast 74

crowdSPRING Blog

MARCH 15, 2013

The science of how temperature and lighting impacts our productivity | The Buffer – [link]. Bad Customer Development Questions and How to Avoid My Mistakes – [link]. The science of how temperature and lighting impacts our productivity | The Buffer – [link]. – [link]. – [link].

Social Media 105

Social Media Small Business Design Media 105

A Smart Bear: Startups and Marketing for Geeks

OCTOBER 24, 2011

Because then you’d miss out on: Whether it’s better experience to build a complete, tiny startup or to do more in-depth customer development for a meatier problem. How to move from a free to a paid product without losing all your users. Jason: get into customer development and it’s a big waste.

Cofounder 208

Cofounder Technical Review Software Review Differentiation 208

ConversionXL

FEBRUARY 9, 2016

” April, 2012 – Andrew Chen writes Growth Hacker is the new VP Marketing , which goes viral (2.4K September, 2012 – Andrew Chen, who currently does growth at Uber , writes You don’t need a growth hacker , which encourages companies to really consider whether they have product-market fit before hiring a growth hacker.

Retention 48

Retention Metrics Acquisition Conversion 48

Startup Lessons Learned

MARCH 24, 2009

In most applications, most of the time, customers return to use the application not in response to a notification or event, but under their own volition. These decisions are critical to the success of any high-engagement product, and they take place entirely inside the minds of customers. Impressive.

Metrics 88

Metrics San Francisco Lean Viral 88

Startup Lessons Learned

MARCH 13, 2009

Announce a new product, start its PR campaign, and engage in buzz marketing activities. Marketing launch) Make a new product available to customers in the general public. Product launch) In todays world, there is no reason you have to do these two things at the same time. Do some Customer Development instead.

San Francisco 168

San Francisco PR Lean Early Stage 168

Duct Tape Marketing

MARCH 1, 2016

Referral Marketing – This includes intentional word of mouth activities, viral tactics as well as intentional referral generation. Online Advertising – This includes the use of pay-per-click platforms, social networks, display ads and retargeting. Create workshops and offer to conduct them for your partner’s customers.

Lead Generation 28

Lead Generation Channel Partner Campaign 28

Startup Lessons Learned

SEPTEMBER 13, 2010

Is the company growing because of an amazing viral loop paired with a strong engagement loop? Most of the article is about the features – new and old – of the product. Isn’t it equally possible that this company is spending more money on advertising or marketing than it’s competitors? But is that true?

San Francisco 154

San Francisco Metrics Lean PR 154

A Smart Bear: Startups and Marketing for Geeks

APRIL 16, 2013

Freemium is not customer development Just imagine how much you’ll learn once you have 1,000 real, active users of the system: Everything from behavioral statistics (which features are actually used?) to democratic product development (voting on which features customers would like to see next?).

Marketing 318

Marketing Viral Campaign Business Model 318