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From Loyalty Programs To Fan Clubs, A Paradigm Shift

YoungUpstarts

CRM became more sophisticated, resulting in detailed monthly statements and targeted direct marketing. Add in sponsorships with payment brands (kind of like the co-branded credit card business model) to eliminate remaining costs and fund additional word of mouth advertising. A new paradigm. Inflation: The Next Big Opportunity?

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Why Small Businesses Should Adopt A Geofencing Marketing Strategy

YoungUpstarts

Basically, an app (or other software) uses GPS, RFID, Wi-Fi or cellular data to trigger a pre-programmed action when your mobile device enters or exits a virtual perimeter set up around a geographical location. We like to thinking of geo-fencing as extremely advanced mobile advertising based on physical location.

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10 Startup Prospects That Multiply If You Look Ahead

Startup Professionals Musings

Traditional business intelligence (and data mining) software does a very good job of showing you where you’ve been. Here are ten examples to get your creative juices flowing: Targeted direct marketing. Predictive advertisement targeting.

Analytics 248
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10 Areas Where You Can Win With Predictive Analytics

Startup Professionals Musings

Traditional business intelligence (and data mining) software does a very good job of showing you where you’ve been. Here are ten examples to get your creative juices flowing: Targeted direct marketing. Predictive advertisement targeting.

Analytics 177
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Okay, I'm Creating Content How Do I Get Someone to Read It 2.

Duct Tape Marketing

5000 2006-2010), a leading self-service direct marketing provider to over 100,000 small businesses. Business owners and marketers don’t necessarily need. Read all five posts in today’s series and come back each day this week for five new posts in this great educational series and another chance to win. All rights reserved.

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Savvy Entrepreneurs Use Data Mining To Look Forward

Startup Professionals Musings

Traditional business intelligence (and data mining) software does a very good job of showing you where you’ve been. Here are ten examples to get your creative juices flowing: Targeted direct marketing. Predictive advertisement targeting.

Analytics 257
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What you have to know about conversion optimization

ConversionXL

This division is done automatically by software (see the end of the article). A confused mind always says ‘no’, goes the old direct marketing adage. A/B testing (or ‘split testing’) is when you create two versions of a page (page A and page B). CityCliq: 88.9% improvement. You have to test.