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Entrepreneurs Are Needed To Make Web Searches Smarter

Startup Professionals Musings

Current advertising and public relations startups are already poised along these lines, all the way from clothes shopping, art galleries, online advertising, to managing press releases. But we are a long way from agents that can do full natural language processing from voice and think on their own.

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Public Relations Tips for Small Businesses and Entrepreneurs [Webinar Recap]

Up and Running

But where do you start, and what are the best approaches to public relations for an entrepreneur? Jennefer Witter is the CEO and founder of The Boreland Group, which is a certified, woman-owned public relations agency in New York City. I start off with this question: What is public relations?

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How to Adapt to the Changing, Small Business Public Relations Arena

Rembrandt Communications

Disrupt the System with DIY Small Business Public Relations. Remember… your target market gives a certain level of trust to the published story that you simply cannot obtain via a paid advertisement. You may want to simply hire a popular agency to manage your entire, PR process and be done with the matter. Adapt and Win!

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3 Ways to Build Customer Loyalty for Your Startup

The Startup Magazine

It’s clear that customer relationship management is more crucial than ever before. Optimize Customer Relationship Management (CRM) Systems. There are dozens of customer relationship management systems that can be tailored to your startup’s needs. Public relations and advertising can also help spread your message.

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Why Some Startups Win

Steve Blank

We’d managed to secure another infusion of cash, but it wasn’t going to last long. When I asked our trade show manager, she looked surprised and said, “Steve, don’t you know that my job is to take our booth to trade shows and set it up?” What I was hearing was a failure of management. This is a big idea.

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10 C-Level Positions That Are Red Flags For Funding

Startup Professionals Musings

What you really need is a VP of Marketing and Customer Development, who can help with lead generation and honing the message, rather than an executive to manage a sales team and existing customers. If your business is managing contracts and patents, it makes sense, but the CLO for most startups is LegalZoom on the Internet.

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The Semantic Web Opens a New Age for Entrepreneurs

Startup Professionals Musings

The new Dragon Mobile Assistant is fully location-aware and offers several additional proactive assistant features Current advertising and public relations startups are already poised along these lines, all the way from clothes shopping, art galleries, online advertising, to managing press releases.

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