Occam's Razor

APRIL 21, 2014

Best Web Metrics / KPIs for a Small, Medium or Large Sized Business. I'll share the same advice with you I'd shared about choosing a web analytics tool in Sept 2006… Get the nicest free tag management tool you can find. What would be the future of Adwords marketers with not provided searched query ?

Analytics 131

Analytics Marketing Campaign Metrics 131

Occam's Razor

DECEMBER 12, 2011

Oh, and everything has a CPA (not just your paid search or display/banner ads). For Search it is in your Google Analytics or Omniture Site Catalyst reports. But for most other programs (Affiliate, Email, Social, Display) your Cost is likely sitting outside your web analytics tool. Obsess about this metric. Where is it?

Metrics 151

Metrics Web Analytics CPA 151

Both Sides of the Table

APRIL 4, 2011

How many through affiliate deals? If you have multiple versions of your product, how many are web vs. mobile? You can find out how to more cost effectively buy search terms (i.e. How many social networks, picture sharing sites, new aggregators or blogs can we really spend time on? How many adds came through organic SEO?

Metrics 346

Metrics Startup Acquisition SEM 346

Occam's Razor

JULY 18, 2011

I dare say even more than Search (and without a shred of doubt, more than Social Media). A secondary thing would be to ensure, or your mom will really be mad, that *every* link in your email is tagged with campaign tracking parameters your web analytics solution needs (without this you can’t do the B and O analysis).

Metrics 137

Metrics Campaign Email Marketing 137

Occam's Razor

MAY 18, 2010

I have said: All data in aggregate is "crap" Because it is. Many paid web analytics clickstream analytics tools, even today (!), Web Analytics , the other wonderful free WA tool, had advanced segmentation from day one. Tons of data "puking", all just aggregates. Of course Yahoo! The Problem.

Analytics 123

Analytics Web Acquisition Metrics 123

Both Sides of the Table

FEBRUARY 21, 2010

By now we all know that the largest part of the online spend has been SEM (search engine marketing) where people buy CPC (cost per click) links to display alongside the “organic&# search results in the search engine. The affiliate networking market alone is about a $2 billion industry now.

Advertising 284

Advertising Las Vegas Affiliate RSS 284

Occam's Razor

AUGUST 9, 2016

This is all the way from Aug 2009: Web Analytics Career Advice: Play In The Real World! Or a subsequent post about how to build a successful career: Web Analytics Career Guide: From Zero To Hero In Five Steps. You can also search for other stuff, like custom reports or attribution models. Another tip. Take a break.

Analytics 60

Analytics Metrics eCommerce PPC 60

www.pakman.com

SEPTEMBER 27, 2012

Obviously, traffic found on ecommerce sites is the prime example of this and search traffic is a close second, but increasingly Pinterest is proving itself to be a massive source of high-converting traffic. Share this: Tags: consumer web , social media , social web , traffic. Here, intent is clear and the signal is strongest.

Social Media 47

Social Media Vertical Advertising Distribution 47

Occam's Razor

SEPTEMBER 16, 2008

The term KPI is one that I hear far more than any other in this nascent field we call Web Analytics. Explain why, hopefully you'll have rules you can apply and check if your Web Metrics are indeed KPI's! Your Web Metrics: Super Lame or Super Awesome? This picture is from my book Web Analytics: An Hour A Day.

Metrics 123

Metrics Web Non-Compete Analytics 123

Agile VC

MARCH 30, 2012

Several years ago I wrote a post about the three business models of the consumer web : commerce, advertising, and user-paid premium services. The consumer web landscape has changed meaningfully since I wrote that in 2006. We’re witnessing a new wave in “big data” that extends far beyond just the consumer web.

Business Model 113

Business Model Silicon Valley Advertising B2B 113

Occam's Razor

FEBRUARY 9, 2015

Half-way through this post, you'll seriously wonder why you've spent so much time obsessing with Adobe/Google Analytics/Chartbeat or other web analytics tool. CIA also formed one of five foundational elements in my best-selling book Web Analytics 2.0. Search/Keyword Competitive Performance. Tools used in this post.

Metrics 60

Metrics Analytics Non-Compete Search 60

www.vccafe.com

MARCH 11, 2013

Whether you’re wondering what site search you should use or what is the best email marketing tool, knowledge is power. Amazon Web Services. Â Search for apps tools. Web Tools: Hereâ??s We have an iOS SDK as well, for web-web, mobile-mobile, web-mobile video chat and video messaging. Domains.Co.

Software Review 53

Software Review Technical Review Startup 53

Occam's Razor

JANUARY 7, 2014

11: Close to zero aggregated analysis exists, everything's segmented. #10: " Another example is: "I recommend a shift of $150k from our Display budget to our Affiliate budget to increase profitability of our purple pants." Most companies hire a Web Analyst, Sr. All data in aggregate is crap.

Analytics 140

Analytics Web Metrics DC 140

Occam's Razor

AUGUST 6, 2007

It is quite likely that your company is spending tons of time, energy, and dollars on web marketing efforts yet conversion rates (or ROI) are stuck in the two to three percent range. It is almost instantly accessible in any web analytics tool. Web Analytics, CoreMetrics etc etc etc. Bounce Rate to the rescue! You get the idea.

Metrics 120

Metrics Analytics PPC Campaign 120

Occam's Razor

OCTOBER 22, 2008

The next stage in the metamorphosis of the popular web analytics tool. Along the way I'll share three different segments that you must have in your web analytics tool. If you want to get really really good at web analytics segmentation I encourage you to read these two posts. Analyzing data in aggregate is a crime.

Analytics 105

Analytics Web Search Non-Compete 105

Occam's Razor

JANUARY 10, 2011

This post is a collection of six things I wish I knew before I started my career in decision support systems (of which web analytics is just the latest incarnation). It took me a while to realize that 100% of what makes a successful web analytics program in any company has nothing to do with tools for the first five years.

Analytics 120

Analytics Web Agile Campaign 120

Occam's Razor

SEPTEMBER 29, 2009

Paid Search or affiliates or email or display or YouTube or whatever channel you end up choosing. [ The web rocks!]. You can measure this at an aggregate level, or you can measure it just for your campaign traffic. Share of Search. One great way to do this is to measure Share of Search.

Campaign 128

Campaign Analytics Metrics Search 128

techcrunch.com

OCTOBER 23, 2010

Tony P great, though meebo’s place as a “successful&# start up is still open to debate – from consumer IM aggregator to white label IM, still not making big $$. It really needs some rounded corners for that web 2.0 The New MacBook Air Is That Good. This is the blog post I needed to read.

Technical Review 84

Technical Review Cofounder Technical Cofounder Software Review 84

ConversionXL

FEBRUARY 5, 2020

If you’ve worked in web analytics for a while, you’ve suffered the pain of building graphs and tables in spreadsheets and then, once a “decent” dashboard has been set up, trying to automate it. Set the conditions, which in this example are the paid channels in Google Analytics: Display, Paid Search, Affiliates, and Paid Social (custom).

Analytics 117

Analytics Metrics Affiliate Aggregator 117

ConversionXL

FEBRUARY 26, 2020

Traffic attribution identifies which sources drive visitors to a web property. The utm_term value is used mainly to identify the search term, but it can also be used to pass similar information, like the CTA on the link. organic post on Facebook, tweet, video on a brand’s YouTube channel, affiliate link). What keyword exactly?

Analytics 118

Analytics Campaign Email Channel 118

practicetrumpstheory.com

JULY 14, 2010

The opposite of actionable metrics are vanity metrics (like web hits or number of downloads) which only serve to document the current state of the product but offer no insight into how we got here or what to do next. Almost all funnel analysis tools use a reporting period where events generated in that period are aggregated across all users.

Metrics 51

Metrics Lean Retention Startup 51