ConversionXL

SEPTEMBER 30, 2019

But we rarely talk about the process of strategically segmenting our audience so that our products and services can sell themselves. ?????? Segmentation is the process of breaking a large audience down into smaller, more manageable chunks. Identifying new product development opportunities you might have otherwise overlooked.

Audience 125

Audience Artificial Inteligence North America Iowa 125

Startup Lessons Learned

AUGUST 24, 2009

When I reviewed a recent product development book, it immediately shot up to Amazon sales rank 300. There is no reason why all written content that is produced today for those purposes couldn’t be split-tested – at least to a segment of its audience. In other words, what is the minimum viable product ?

San Francisco 113

San Francisco Lean Technical Review Distribution 113

Startup Lessons Learned

SEPTEMBER 19, 2009

When Dave presented this to the White House and State Department audience, he got a favorable reaction. 2gov.org automatically routes your tweet (aggregating it with everyone else whos expressed a similar point of view) to the right legislator or agency. Thats when the second piece clicked, a few hours later.

San Francisco 150

San Francisco Founder DC Washington 150

Startup Lessons Learned

DECEMBER 14, 2009

In an ecosystem, each participant acts according to its own imperatives, but these selfish actions have an aggregate effect. A minimum viable product in this category must answer the question: does my media content or channel command the attention of a valuable audience? A successful startup strives for this latter case.

Customer 156

Customer San Francisco Viral Lean 156

abovethecrowd.com

OCTOBER 1, 2013

Unfortunately, conversion improvements typically are the aggregate gain of 100 tiny improvements, not one silver bullet. With a large customer base, you are able to leverage any improvement against a much broader audience. Furthermore, the larger your company, the more you should increase your focus on conversion.

Metrics 93

Metrics Conversion Internet Acquisition 93

ConversionXL

DECEMBER 3, 2018

By shifting the focus away from basic educational content and toward high-level inspirational concepts, Zuora inspired the elite and discerning audience it intended to sell to—CEOs, founders, and executives. They cater to a concentrated audience of executives and managers—a veritable “who’s who” for any given industry.

B2B 133

B2B Marketing SEO Search 133

ConversionXL

JUNE 19, 2018

Aggregate data is crap as it hides the gold inside the segments. Evidence-based customer-centric product development. When narrative is coupled with data, it helps to explain to your audience what’s happening in the data and why a particular insight is important. Data-driven is a tricky concept. Failure is learning.

Technical Review 103

Technical Review Agile Analytics Conversion 103