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How Online Video Companies Can Increase Margin and Build Better Businesses

Both Sides of the Table

When I tell audiences that Americans consume 6 hours of video per day people seldom believe me (thus I publish the data). As a result it only makes sense to produce the highest quality video and to market it like hell to consumers since if it doesn’t capture an audience when it runs then losses are incurred.

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CX Trends That Can Help StartUps In 2022

The Startup Magazine

Today, businesses formulating, aggregating and analysing vast datasets of customer information are able to produce CX services that are appropriate, relevant and highly personalised – and do so at scale. Where for many startups the access to such customer insight software may be considered unobtainable, this is not the case in reality.

Startup 143
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Requests for Startups in 2024

VC Cafe

I’ve recently come across several of such lists and I thought it could be useful to aggregate them and share them here. AI characters are already hosting interactive streams and shows in which they respond to audience questions, comments, or votes in real-time.

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Audience Segmentation: Where Do You Start?

ConversionXL

But we rarely talk about the process of strategically segmenting our audience so that our products and services can sell themselves. ?????? Segmentation is the process of breaking a large audience down into smaller, more manageable chunks. You can’t assume what’s true for your current audience is true for your current (and future) TAM.

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Top Startup Winner: Balodana

The Startup Magazine

We curate and aggregate a collection of talented made-to-measure designer brands who showcase their garments in our integrated marketplace platform. In fact, 49% of women say they have challenges finding clothes to fit – and our market validation survey indicates it rises to 75% in women over 35 (our primary target audience).

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Jan McBarron Shares Her Guide for Effectively Building Your Social Media Brand in the Digital Age

The Startup Magazine

Aggregation tools including Sprout, Hootsuite, and Buffer will allow you to make cross-platform posts to attract your entire audience base. The audience loses interest in following someone who does not post regularly. If you want to attract a tech-savvy audience, use Twitter. Post Regularly. Concentrate on a Few Networks.

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FLoC: Google’s Plan to Kill Off Third-Party Cookies

ConversionXL

They aggregate far more of your clicks across the Internet and power the hyper-relevant ads you see (e.g., Many users’ updates are aggregated (B) to form a consensus change (C) to the shared model, after which the procedure is repeated. And none of this enables marketers to target existing audiences, like cart abandoners.

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