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B2B Marketplaces Revisited

Version One Ventures

boom – expectations were high for B2B (product) marketplaces. Yet today, the world of B2B marketplaces still lags far behind its B2C counterpart. By reducing the friction for North American companies to find suppliers in China, they’ve been the most successful B2B marketplace to date. Alibaba is an exception.

B2B 213
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A Quick Primer on B2B Conversion Optimization

ConversionXL

Conversion optimization is a little different if you’re in B2B. You’ll still need to do the same types of conversion research, persona building, and experimentation that is common across conversion optimization, but let’s talk a bit about how and why B2B is different. It’s called Optimizing for B2B.

B2B 48
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How to Optimize B2B Deal Management to Cut Costs and Losses in 2021

ReadWriteStart

Certain experts have described the situation as a Keynesian supply shock, a negative event that triggers aggregate supply shortages with bigger impacts than the prior reduction in labor supply. One area of supply chain operations that have undergone only a little change is deal management. Yet, they get more complicated.

B2B 153
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Tune In, Turn On, Drop Out – The Startup Genome Project

Steve Blank

In April 2010 I received an email that said, “I’m an incoming Stanford student in the fall and working on a project that a number of people suggested I get in touch with you about.&#. Investors who provide hands-on help have little or no effect on the company’s operational performance. Ok, I get a lot of these.

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NextView’s Greatest Hits

View from Seed

So, we decided to aggregate NextView’s “greatest hits.” Updating Your Seed Investors: Board Deck and Update Email Templates. Here, we share comprehensive templates for both board decks and update emails , breaking down the logic behind both. Why Do Consumer IPOs and B2B IPOs Get Treated Differently?

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The “Curse of Knowledge”: How Expertise Can Hurt Marketing

ConversionXL

For marketers in B2B sales, the challenge increases. The choreography of a B2B sale—in which the average buying decision involves more than five people —may require copy or collateral that serves multiple audiences. Are they someone with two months’ research under their belt, or an experienced operator looking for advanced resources?

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VCs eating our own dog food: Using technology and analytics to make better investments

David Teten

I walk through below how progressive investors are using technology and analytics throughout all of their operations. Many tools designed for B2B marketing in general are also relevant to investors. At Flow Capital, we use HubSpot’s sequences and workflows functions to automate a bulk of our emails and internal tasks.