Aggregator Campaign eCommerce SEO 
ConversionXL
AUGUST 19, 2016
Marketers should also be looking at acquisition (visits, unique visitors, pageviews), behavior (pages per visit, time on site, bounce rate), and revenue (if you’re eCommerce). According to Criteo, 40% of eCommerce transactions involve multiple devices along the path to purchase. Create campaigns that connect with these personas.
ConversionXL
MAY 13, 2020
After a few hours playing around with SQL , I was already able to deliver insights I never could have with aggregated Google Analytics reports. What’s the difference between raw and aggregated data in Google Analytics? Google Analytics, in the free version, provides only aggregated data. Do more and more people use Feature X?
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Occam's Razor
SEPTEMBER 29, 2009
One of the ultimate excuses for not measuring impact of Marketing campaigns is: "Oh, that's just a branding campaign." Before we go any further I must clarify that I love branding campaigns just as much as the next guy. I love campaigns that Visa runs. are you doing the "branding campaign"?
Occam's Razor
JULY 12, 2010
You'll note that Tynt's selling point is connected to SEO. The idea that your copied text creates links back to you which in turn creates visits back to you, and per Tynt, better SEO goodness. The days of just inbound links counting towards SEO goodness are long behind us. Most ecommerce sites have them.
ConversionXL
NOVEMBER 3, 2016
When would you ever try to produce less sales in B2C eCommerce? There you want to look at things in clumps and aggregates. In addition, there may be multiple personas you need to address with different campaigns and pages. Think about it this way: in B2B, sometimes optimizing means aiming for less leads. Employees and managers.
Occam's Razor
AUGUST 8, 2011
and partly because all they do is present data in the aggregate (a punishable criminal offence if there ever was one!). But not just SEO or keywords or our brand name. rant] It is so horrible that SEOs still get asked: “Can I rank #1 for word x?” Should you still invest in SEO for the long tail? Sub optimal.
Occam's Razor
AUGUST 9, 2016
For our Market Motive Analytics training course , we provide students with access to one ecommerce and one non-ecommerce site because they simply can't learn well enough from my magnificent videos. Play with Enhanced Ecommerce Reports. SEO & PPC, Because You Should! Play with Enhanced Ecommerce Reports.
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