ConversionXL

AUGUST 31, 2017

The platform met our growing needs as we also now run personalization campaigns, not only to improve our website performances but to create tailored experiences for our visitors. Maxymiser is a powerful testing tool that helps you design and run sophisticated campaigns. We appreciated: Top notch anti-flicker technology.

Software Review 129

Software Review Technical Review Analytics Algorithm 129

Occam's Razor

JULY 18, 2011

Analyzing email campaigns requires three important insights: 1. Your campaign data. Ready for the best email marketing campaign metrics? So for our email campaign analysis let’s look at metrics using that framework. Just to ensure you are executing against your right mental model. You can’t track everything.

Metrics 137

Metrics Campaign Email Marketing 137

Occam's Razor

DECEMBER 20, 2010

What campaigns? They might read 8 stories on your non-ecommerce content site, but you note that people who see three engage for a longer time. What campaigns have a higher percentage of these people? See the campaign (utm_) tracking parameters? Web Analytics your campaign tracking parameters won't look like the above.

Analytics 118

Analytics Web Social Media Search 118

ConversionXL

NOVEMBER 3, 2016

When would you ever try to produce less sales in B2C eCommerce? There you want to look at things in clumps and aggregates. In addition, there may be multiple personas you need to address with different campaigns and pages. Think about it this way: in B2B, sometimes optimizing means aiming for less leads. Employees and managers.

B2B 48

B2B Conversion B2C Sales Cycle 48

Occam's Razor

JULY 12, 2010

You have aggregated data into three pieces and we all know aggregated data stinks at delivering insights! No simplified over promise under deliver aggregates! Most ecommerce sites have them. Let's say you have a 100% perfect human read and 100% human categorized analysis on hundreds of thousands of rows of text.

Analytics 96

Analytics Viral Web Mobile 96

ConversionXL

OCTOBER 13, 2015

So by segmenting your data, you can learn things you couldn’t from the aggregate data. Some things cohorts can answer: How did customers who came in from the Christmas campaign behave differently than those at other times of the year? Let’s look at an example from an eCommerce company and what cohorts are valuable to them.

Conversion 48

Conversion Retention Acquisition Metrics 48

Up and Running

SEPTEMBER 10, 2021

CRM applications, often used in combination with data warehousing, eCommerce applications , and call centers, allow companies to gather and access customer information. This typically involves a CRM system or tool that helps automate and aggregate various customer touchpoints. Review CRM features and tools.

Management 116

Management Customer Software Review Technical Review 116

Occam's Razor

SEPTEMBER 9, 2013

In fact I've gone so far as to say: "All data in aggregate is crap." " That's certainly a bit melodramatic, but beyond the most bare bones "ahh, I see something is happening" you are unable to get anywhere with aggregate data. The last option I have is called per hit. Pretty cool, right?

Analytics 145

Analytics Green Metrics Web 145

Occam's Razor

JANUARY 12, 2015

For eCommerce site X, Conversion Rate might be a KPI because their current objectives are tied to reversing key business trends. Traffic sources, like keywords, referring sites, campaigns, countries, are examples of dimensions. All data in aggregate is crap. At the same time for site Y, it could be Average Order Value.

Analytics 60

Analytics Metrics Web Leadership 60

ConversionXL

MARCH 13, 2013

Advanced Segments are a good tool to get stuck into, as are trackable links and campaigns. Here are some of my recent campaigns. Traffic volume is useful but things get more interesting when you start looking at conversion rate and goal value by campaign. Informly / Geckoboard or other aggregators.

Metrics 111

Metrics Analytics Aggregator Revenue 111

Occam's Razor

MAY 2, 2017

Ecommerce: Betabrand. Every ecommerce site has to obsess about Revenue. I love driving strategic emphasis on Path Length for larger ecommerce sites as it encourages an obsession away from one-night stands which is the standard operating model for most sites. Remember: All data in aggregate is crap, segment or suck.

Metrics 141

Metrics Acquisition eCommerce Analytics 141

Occam's Razor

AUGUST 22, 2011

Mobile Marketing and Analytics: Click-to-Call Mobile Ad Campaigns. Multichannel Analytics- Tracking Online Impact Of Offline Campaigns. I Got No Ecommerce. Aggregation of Marginal Gains: Recession Busting Analytics! Tip #14: Measuring Value of Ecommerce Sales Tools. How can my company become great?"

Analytics 124

Analytics Metrics SEM Web 124

Occam's Razor

AUGUST 9, 2016

For our Market Motive Analytics training course , we provide students with access to one ecommerce and one non-ecommerce site because they simply can't learn well enough from my magnificent videos. Play with Enhanced Ecommerce Reports. Play with Enhanced Ecommerce Reports. That is why you need Enhanced Ecommerce.

Analytics 60

Analytics Metrics eCommerce PPC 60

ConversionXL

JANUARY 8, 2020

Most importantly, there’s a large variety of datasets related to marketing, ecommerce, and sales. Digital analysts can access raw, hit-level data (with full ecommerce implementation) that spans a full year of customer activity in the Google Merchandise store. Some interesting marketing datasets to explore. Happy Kaggling.

Analytics 94

Analytics Artificial Inteligence Software Review Technical Review 94

Occam's Razor

AUGUST 12, 2013

And you are telling me that the Cost Per Acquisition for my display campaigns is not $201 but rather a lowly $155? All standard reports in Google Analytics give 100% of conversion credit to the last "campaign" prior to the conversion. Campaign is defined as anything but Direct traffic. That is so cool.

Channel 161

Channel Analytics Campaign Conversion 161

Occam's Razor

AUGUST 8, 2011

and partly because all they do is present data in the aggregate (a punishable criminal offence if there ever was one!). Often we end up obsessing about a keyword or campaign or xyz without realizing we are talking about 0.05% of the traffic. What we are looking for is whether this analysis is important to do. Sub optimal.

Customer 122

Customer Analytics Metrics SEO 122

ConversionXL

APRIL 1, 2020

Research by McKinsey shows that 15% of online shoppers have subscribed to an ecommerce service: In general, the “subscription lifestyle” is good news for ecommerce stores. In this case, accurately measuring the holy grail of ecommerce metrics—customer lifetime value (LTV)—isn’t easy. You may already know that.

eCommerce 74

eCommerce Analytics Aggregator Differentiation 74

ConversionXL

JUNE 24, 2014

77% of Users Believe Social Login Is A Good Registration Solution… … and should be offered by any website, according to the same aggregated research published by WebHostingBuzz. If you’ve been on the fence about introducing social login for your eCommerce site, hopefully this has given you enough to consider.

Social Network 130

Social Network Viral Social Media B2C 130

ConversionXL

JUNE 21, 2015

Never start a marketing campaign without a dedicated landing page. Use minimal viable (low-cost) campaigns to test assumptions. Test secondary assumptions, with minimal viable campaigns to acquire even more visitors. Valentine’s Day campaign). Stay away from aggregate metrics – combine, segment, visualize, predict.

Email 48

Email SEO Campaign Agile 48

ConversionXL

FEBRUARY 26, 2020

If we’re not tracking from which websites, which campaigns, or which channels they visit, how could we know how much of that conversion to attribute to each source? You may run, for example, several Facebook campaigns. Which email campaign was this link in? Marketers must be able to reliably credit conversions (i.e.

Analytics 118

Analytics Campaign Email Channel 118

Occam's Razor

APRIL 13, 2015

Time Lag & Path Length: Pan-Session Ecommerce Analysis. Time Lag & Path Length: Pan-Session Ecommerce Analysis. One hidden gem in an ecommerce context is the Path Length report in the Multi-Channel Funnels folder. In the Ecommerce folder, you will see a report called Time to Purchase. A small word of warning.

Analytics 60

Analytics Web eCommerce Metrics 60

ConversionXL

SEPTEMBER 2, 2019

77% of users believe social login is a good registration solution… …and should be offered by any website, according to the aggregated research published by WebHostingBuzz. If you’ve been on the fence about introducing social login for your ecommerce site, hopefully this has given you enough to consider. Conclusion.

Social Network 73

Social Network Viral Social Media B2C 73

Occam's Razor

SEPTEMBER 30, 2008

In aggregate trends can hide insights and hence "dirty" the data. Or performance of email campaigns. Do you have enough engaging content (in case of pure content non-ecommerce sites) that people return again and again each month? . # 2: Segmentation to the rescue! In all scenarios segmentation rules !].

Analytics 68

Analytics Metrics Search Florida 68

Occam's Razor

APRIL 21, 2014

Find campaigns where they are spending most money, lower the bounce rate and reduce acquisition cost. But if you would like a quick collection of tips: Multichannel Analytics- Tracking Online Impact Of Offline Campaigns The enabler of tying offline activity to online is ensuring you have a weak or strong primary key. Alexander Velinov.

Analytics 131

Analytics Marketing Campaign Metrics 131

Duct Tape Marketing

JANUARY 16, 2020

Klaviyo is a platform that helps growth-focused eCommerce brands drive more sales with super-targeted, highly relevant email, Facebook and Instagram marketing. John Jantsch: Let’s say I’m a person that likes to read lots of blogs, and news sources, so I’ve actually aggregated them into some sort of reader. Transcript.

Artificial Inteligence 40

Artificial Inteligence Social Media Audience Campaign 40

Occam's Razor

AUGUST 13, 2012

My perspective on this multi-channel multi-device multi-visit multi-campaign challenge is best summarized by the Serenity Prayer : “Lord grant me the serenity to accept the things I cannot change, the courage to change the things I can, and the wisdom to know the difference.” :). We will adapt to whatever they decide.

Analytics 124

Analytics Channel Metrics Web 124

Occam's Razor

MARCH 23, 2010

When it comes to proving which campaigns are better and which numbers to report to the management what will you do? Never bother to sign up for their own email campaigns (to see how much they stink). Business priorities (no we are not doing ecommerce, we want leads!). Was that what you set out to buy? Know what you are buying.

Analytics 118

Analytics Web Metrics Channel 118

ConversionXL

FEBRUARY 5, 2020

I’ll cover: How to avoid “blank page panic” by using templates; How to turn disparate data points into an intuitive flow; How to save time with data manipulation (and get cleaner data); How to aggregate data from different sources in the same dashboard. This is quick, easy, and allows the dashboard viewer to see how campaigns (e.g.,

Analytics 117

Analytics Metrics Affiliate Aggregator 117

Occam's Razor

FEBRUARY 7, 2011

So use unique phone numbers (specific to campaigns if you want granular details)… leverage unique coupon / campaign / offer codes… get good at geographic targeting… become a God of controlled experiments. What's the best way to aggregate to understand clearly how to improve? 7 Best Practices, Bonus Tips.

Analytics 94

Analytics Web Non-Compete Metrics 94

Occam's Razor

FEBRUARY 7, 2022

Bonus read: Four types of experiments you can run on Facebook: A/B, Holdout, Brand Survey, and Campaign Budget. ). One of the coolest things we’ve done over the last year is to ascertain how to get t rue incremental complete campaign brand lift for our large campaigns. Accommodate for this reality in your PR campaign.

Analytics 101

Analytics Programming Global Campaign 101

ConversionXL

AUGUST 14, 2019

In this instance, you’d combine data from your ecommerce platform with Google Analytics data. The correlation wasn’t a surprise, but it confirmed the success of our SEO campaign. Combining Google Analytics with CRM and ecommerce platform data. Transaction ID would be the join key. You can find more examples in the table below.).

Analytics 123

Analytics Metrics eCommerce Search 123

Occam's Razor

APRIL 19, 2010

experiment with p type of campaigns. Now when I do analysis of my performance (not just in aggregated but segmented by geo and campaign and source and…) I'll know if our results are good or bad or ugly. In aggregate almost all data is useless (like # of Visits). identify broken things in m. They are priorities.

Analytics 138

Analytics Metrics Web Framework 138

Occam's Razor

JULY 15, 2014

For our Directors, Marketing Owners, Campaign Budget Holders, and others in our immediate vicinity, people who have clearly defined siloed responsibilities to make tactical decisions, we are going to create customized data pukes. This is a nicely customized data puke for our Ecommerce and Customer Retention team. But that is ok.

Analytics 159

Analytics Metrics Web Ohio 159

Occam's Razor

SEPTEMBER 16, 2008

They are terrible because it is really hard to go to your Senior Management (people who are funding your salaries and budgets and campaigns) and start by telling them you acquired traffic. This post is a bit heavy on ecommerce, my apologies for that, purely a function of time pressures, had to write this week. Form submissions (leads).

Metrics 123

Metrics Web Non-Compete Analytics 123

Occam's Razor

MAY 18, 2010

I have said: All data in aggregate is "crap" Because it is. You can imagine then how absolutely heartbreaking it is for me to note that nearly all reporting that I see is data in aggregate. Tons of data "puking", all just aggregates. Television campaigns. "Social media campaigns" ( context ).

Analytics 123

Analytics Web Acquisition Metrics 123

Occam's Razor

DECEMBER 12, 2011

I am going to attempt to significantly simply your life by recommending the critical few metrics you should use to analyze performance of your digital marketing campaigns and website. Bounce rate helps you find campaigns and landing pages that need to be killed / improved. In this blog post we are going to bring the sexyback.

Metrics 151

Metrics Web Analytics CPA 151

ConversionXL

AUGUST 23, 2020

For instance, when Dish worked with agency amobee, they created a 3D banner ad campaign that took advantage of the smartphone’s acceloromter & pinch to zoom to make for a memorable brand interaction and significant lifts in interactions. “On On average, mobile users spent 90+ seconds in-ad, beating industry benchmarks by 3X.

Mobile 112

Mobile Analytics Web Conversion 112