Venture Chronicles

DECEMBER 6, 2010

Social Media Monitoring evolved out of the explosion of non-traditional media channels developed in the last decade combined with the increased velocity of information flow as a consequence of viral information sharing. In its most pure form social media monitoring is both listening and responding to social channels.

Social Media 60

Social Media Media Viral Channel 60

ConversionXL

AUGUST 21, 2014

How to Improve Mobile App Retention Through Customization. To establish some new benchmarks for retention, they decided to look at the percentage of people who first used a given mobile app and then used it at least once more in the 30 days after their first use. Never stop testing and optimizing your onboarding process. The Execution.

Retention 106

Retention Churn Rate Metrics Software Review 106

Occam's Razor

JULY 18, 2011

Email remains an immensely credible and profitable channel, with an immense reach to boot. Your company cross-channel outcomes data. Multi-channel customer purchase behavior, customer lifetime value. To not have it as an active part of your marketing portfolio is sub-optimal. Your website data. How much do you stink?

Metrics 137

Metrics Campaign Email Marketing 137

Occam's Razor

APRIL 21, 2014

Yes, yes, yes, with GA you can dive into Multi-Channel Funnels reports to move beyond last-click.) They still tend to think of digital as a fulfillment channel. If you would like to move beyond the stupidity, sorry, of last-click: Strategic advice: Multi-Channel Attribution: Definitions, Models and a Reality Check. strategies).

Analytics 131

Analytics Marketing Campaign Metrics 131

ConversionXL

APRIL 1, 2020

As shoppers opt for the ease of online subscriptions, merchants can focus their efforts on retargeting , loyalty and discount programs, attribution , customer retention , reducing churn , and more. Aggregates lie. At this point, all order data is still aggregated. This is done to view the median LTV per channel. (We

eCommerce 74

eCommerce Analytics Aggregator Differentiation 74

ConversionXL

JANUARY 14, 2016

So we’ve established that focus is shifting from installs to retention , engagement, and lifetime value. If retention, engagement, and lifetime value are goals, determining which in-app events to measure is the means. Key takeaways: Networks 4 and 6 reign supreme, delivering users that ended up with the highest ARPU.

Mobile 48

Mobile Conversion Retention Campaign 48

ConversionXL

JULY 11, 2016

“Umbrella terms” are when you aggregate multiple features and benefits under one vague term, like “powerful” or “easy-to-use.” Report tangibly and make content marketing comparable to direct marketing channels. All PPC channels will work for you if you stop using brute force. Need Keywords?

PPC 48

PPC Analytics Video Non-Compete 48

Lightspeed Venture Partners

DECEMBER 3, 2010

While the amount of social gaming on other social networks, especially the Asian networks, has significantly increased over the course of the year, the vast majority of social gaming still takes place on Facebook. Twitter continues to grow in usage, overtaking Myspace to become the third largest social network in the world.

Internet 113

Internet eCommerce Advertising Flash 113

www.vccafe.com

MARCH 11, 2013

Social networking. customer retention, churn reduction, lifetime value. Create your own social network. free enterprise social network. That’s why we gathered a collection of 20 online resources for European startups that will help you with business plans, recruiting, publicity and networking. Google Groups.

Software Review 53

Software Review Technical Review Startup 53