Duct Tape Marketing

APRIL 14, 2014

5 Essential Elements of a Useful Social Media Plan written by John Jantsch read more at Small Business Marketing Blog from Duct Tape Marketing. The first order of business in developing any social media strategy is to understand how to listen and collect useful market artifacts. photo credit: mkhmarketing via photopin cc.

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VC Cafe

AUGUST 11, 2014

I remember the first time I met Mark Gerson, the founder of expert network company Gerson Lehrman Group (where I previously worked), as he described how Gerson Lehrman Group (GLG) first started. Resources abound online, but the noise-to-signal ratio is high, and the content needs to be verified and curated. 1) Industry reports.

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Both Sides of the Table

FEBRUARY 8, 2015

And it’s not about aggregating traffic better. Some images will draw in viewers more than others and as it turns out the headlines & images that convert at different in each social network or distribution partner. They have a curator. And he has curated many stories. They also know how to a/b test images.

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Duct Tape Marketing

JULY 18, 2011

Filtering and aggregating content produced by others is not only a great service, it’s a great differentiator. Filtering and aggregating content produced by others is not only a great service, it’s a great differentiator.

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Duct Tape Marketing

JANUARY 16, 2012

You’ve heard enough about the need to produce content that I’m guessing you’re probably blogging away and curating, aggregating and filtering all manner of content. Once a year or so hold a client appreciation event to say thanks and create a networking event for your clients and prospects.

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Up and Running

MAY 21, 2014

He is the creator of the Duct Tape Marketing System and Duct Tape Marketing Consulting Network that trains and licenses small business marketing consultants around the world. And some of the things that I think fundamentally have changed is that the listening, collecting information, kind of tapping into networks, now is the new prospecting.

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Jeff Hilimire

MARCH 6, 2012

We’ve always relied on content curators to help us weed through the crap to get to the good stuff. Until last year, I’d argue that we really haven’t had a great way to help us curate “content” on the web. We used to have portals like Yahoo that aggregated the content for us. Or something like that.

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Austin Startup

AUGUST 14, 2012

Responding to strong customer interest, FeedMagnet announces the availability of Viddy as the latest social media source to its powerful aggregation and curation platform for brands and agencies. Continue reading →

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ReadWriteStart

OCTOBER 27, 2011

Representation is a large part of any social network, but some more than others.". In fact, ReadWriteWeb first wrote in 2008 about tools to monitor what's being said about you online and later in 2009 talked about the future of social media monitoring. Aggregate and curate to reinforce. Turns out, they do online, as well.

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Start Up Blog

APRIL 29, 2013

An era defined and dominated by the few who could afford the factories, the media and the distribution systems. We need to have a close look at the worlds two biggest social media networks of Twitter and Facebook – they run open API’s for each other to assist their customers and suppliers switch and share between each other.

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Brandanew

JANUARY 8, 2016

We talked to global social media experts and influencers to share with us their top social analytics tools for the coming year. For one these tools are entirely free and they provide a very in-depth look into how your account is performing on social media. Tina Chan, Social Media Manager, GEECL. Carrie Aulenbacher , Author.

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Start Up Blog

JUNE 25, 2012

Both of which do not have any on going monthly charges, but movies and TV shows can be purchased on demand – pay for what you use, not to keep a ‘network’ afloat – just the way I like it. Instead I now have a Sony web enabled TV, and an Apple TV. But the truth is that this TV set up is very labour intensive.

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Both Sides of the Table

FEBRUARY 21, 2010

I believe that many social networks confused this idea. Twitter is better than RSS – it’s “curated RSS.&# The stream is limited in length and therefore people share links. They already had a completed product and a distribution deal with the largest affiliate network company, Commission Junction.

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Duct Tape Marketing

JANUARY 23, 2012

One of the best services marketers can provide these days is to act as a filter for all that’s being produced out there and aggregate the best of the best on behalf of our communities. With just a little bit of searching you can probably turn up a great eBook that your network would love to get their hands on. Curate a magazine.

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Duct Tape Marketing

FEBRUARY 10, 2014

A Total Content System TM approach allows you to plan, delegate, curate, create, collaborate, repurpose and generally get far more out of every piece of content you produce. September – Networking/Referrals. November – Social media. PR Pitches – We use our themes to promote stories and pitches to the media.

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Duct Tape Marketing

MARCH 15, 2013

In that time most tools, services and networks have essentially turned RSS into the plumbing that makes everyday things like Facebook and Eventbrite work. A growing number of people have also turned to RSS aggregator tools like Flipboard and Pulse that can spoon feed more visually appealing content based on chosen topics.

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Duct Tape Marketing

OCTOBER 8, 2012

Today when I talk to clients and audiences about the need for content I am referring to the act of simultaneously producing, sharing and networking as a form of an active cycle of content that has entered every aspect of what we do as marketers. Sharing filtered, curated and aggregated written, spoken and recorded words and pictures.

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abovethecrowd.com

NOVEMBER 14, 2017

Our firm has had the good fortune to invest in many two-sided networks that used information aggregation, supplier aggregation, and user generated content to attract and inform consumers and resultantly disrupt and change different industries. He runs the Game Show Network.

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Venture Chronicles

JUNE 4, 2011

The Stocktwits Edge – Crowdsourced, Curated, Published | Howard Lindzon. Social Media Connects Us to Friends – Not Prospects – Kern Lewis – Marketing Nuts and Bolts – Forbes. Newspapers still don’t get it, we want them to aggregate and curate content, not just deliver better formatting. tags: blog.

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Duct Tape Marketing

AUGUST 18, 2014

Over the years my email newsletter has become more of a place to filter, aggregate and share other people’s content in snack sized versions. Social media has obviously opened new doors in terms of sharing and generating new forms of content. Social Media Examiner. Cindy King. Director of Editorial. Shelly Kramer.

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Duct Tape Marketing

APRIL 5, 2017

And you can start to put that in Excel or whatever and aggregate the most popular responses. And the reason for that is everyone’s already curating the content. If you build a decent network — I don’t necessarily have to go outside and use tools and set up RSS readers and try to parse through content.

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