Remove Aggregator Remove Global Remove Metrics Remove SEO
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Launching a Portfolio Acceleration Platform at a Venture Capital or Private Equity Fund

David Teten

aggregates resources from all the VCs. For instance, tracking ‘months-of-runway’ combined with the month-over-month change to that metric allows us to rapidly identify companies that may be distressed. For example, I suggest it doesn’t make a lot of sense to hire a full-time team member who’s an SEO consultant. AskAnything.VC

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How to Handle Mobile “Moneyball Syndrome” & Cross-Device Attribution

ConversionXL

billion, and by 2017, nearly half of global mobile users are likely to own a smartphone. Inspired by the movie ‘Moneyball,’ MoneyBall syndrome refers to the fact that companies aren’t looking into the right metrics when measuring the effectiveness of their mobile website. But conversion rate alone is not a success metric.

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Google Will Soon Rank “Passages.” Does It Matter?

ConversionXL

This technology will improve 7 percent of search queries across all languages as we roll it out globally. The gist of the announcement—the part that matters to SEOs—is pretty simple. The way I see it, the old-guard SEO's that spun out multiple thin content location pages may create catch-all location pages. Image source ).

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Maternova and the Business of Saving Lives: A Secret to Success Story

Up and Running

As can be imagined, tackling a global, public health problem through social enterprise is not just a worthy goal, but a lofty one. What started as a basic obstetrics kit, adopted early on by doctors and midwives, has expanded into a global, online marketplace. Absolutely invest even a minimal amount in SEO and Google AdWords.

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Raw Data & Google Analytics: A Game Changer

ConversionXL

After a few hours playing around with SQL , I was already able to deliver insights I never could have with aggregated Google Analytics reports. What’s the difference between raw and aggregated data in Google Analytics? Google Analytics, in the free version, provides only aggregated data. Do more and more people use Feature X?

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The Most Important Business KPIs. (Spoiler: Not Conversion Rate!)

Occam's Razor

We can all use head fake metrics to calling out useless activity metrics. [ None of them are KPIs, most barely qualify to be a metric because of the profoundly questionable measurement behind them. ]. It is not a leap to suggest that it is a big distraction from what's important to anoint this barely-a-metric as a KPI.

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Two Amazing Bar Charts: % Content Consumption, % Share of Search

Occam's Razor

An obsession with SEO and PPC is pretty much warranted in most companies, across platforms (desktop, mobile – it is particularly heartbreaking how poor most companies do on mobile platforms). What's missing from the celebration is the answer to this question: What does the global maxima look like? SiteCatalyst.

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