Venture Chronicles

DECEMBER 6, 2010

Social Media Monitoring evolved out of the explosion of non-traditional media channels developed in the last decade combined with the increased velocity of information flow as a consequence of viral information sharing. In its most pure form social media monitoring is both listening and responding to social channels.

Social Media 60

Social Media Media Viral Channel 60

ConversionXL

AUGUST 21, 2014

How to Improve Mobile App Retention Through Customization. To establish some new benchmarks for retention, they decided to look at the percentage of people who first used a given mobile app and then used it at least once more in the 30 days after their first use. Never stop testing and optimizing your onboarding process. The Execution.

Retention 106

Retention Churn Rate Metrics Software Review 106

Occam's Razor

JULY 18, 2011

With all the sexiness oozing out of social media it might seem insane to write about email. I dare say even more than Search (and without a shred of doubt, more than Social Media). It’s been relegated to the “OMG that cesspool of spam that no one cares about because everyone is using Google Wave and Facebook!”.

Metrics 137

Metrics Campaign Email Marketing 137

Hearpreneur

JULY 8, 2017

Some innovators with integrated business models like Kaiser Permanente are making great strides in aggregating your patient data and making it accessible to you. A “gamified” incentive structure is used to deliver cash rewards every 3 months. If you want to see what I mean, take a look at these interviews with a handful of our members.

Technical Review 48

Technical Review Fractional CTO CTO CTO Hire 48

Lightspeed Venture Partners

DECEMBER 3, 2010

Brand advertising starts to move online, boosting premium display, video and social media. Many brand advertisers are spending their experimental budgets widely in social media as they attempt to figure out how to promote themselves through Facebook, Twitter, Foursquare and other platforms.

Internet 114

Internet eCommerce Advertising Flash 114

Duct Tape Marketing

DECEMBER 23, 2019

A lot of times, small businesses will hire a marketing person who knows how to manage social media, but isn’t given any broader direction when it comes to marketing strategy. Customer experience and retention is the golden opportunity for every single business. Insight 4: Focus on Customer Experience.

Small Business 68

Small Business Marketing Audio Technical Review 68

Both Sides of the Table

JANUARY 17, 2011

The key is channeling what you learn when you drive onto paper for retention purposes so you have to write it down soon afterward. I started to build this into a media & entertainment value chain that broke down the components of the industry into discrete parts. How does social media on Facebook & Twitter change things?

Technical Review 356

Technical Review Framework Audience Media 356

ConversionXL

OCTOBER 4, 2018

RapidMiner has rolled out a SaaS beta that, with a bit of manual adjustment, translates an Excel sheet full of, say, employment data to a prediction of employee retention: A dataset in Excel—a starting point in which most marketers are already comfortable. RapidMiner parses the Excel file prior to crunching the numbers.

Analytics 131

Analytics Algorithm Artificial Inteligence Campaign 131

Occam's Razor

APRIL 21, 2014

Like so… I can now see the value of my social media campaigns clearly, and segment them by Twitter, LinkedIn, Google+ and then lastly Facebook (Oh, I love you Twitter, I love you so much!). Typically this will apply to Paid Search, Affiliates, Email Marketing, Social Media, and Display campaigns. Martin Penner.

Analytics 131

Analytics Marketing Campaign Metrics 131

Occam's Razor

MAY 2, 2017

Remember: All data in aggregate is crap, segment or suck. There are multiple points of value from the Trailheads program (lower support costs, higher retention, faster time to value for clients etc.) You’ll see my pet peeves about what media entities don’t measure in this cluster of recommendations…. A quick best practice.

Metrics 141

Metrics Acquisition eCommerce Analytics 141

Up and Running

NOVEMBER 12, 2014

The proposed equity crowdfunding rules allow your business to fundraise up to $1 million per 12 month period in its aggregate equity crowdfunding campaigns. Most of your network’s retention and growth presumably will come through your interactions and networking on social media platforms, such as Facebook, Google Hangout, and Twitter.

Equity 125

Equity SEC Technical Review Security 125

Startup Lessons Learned

AUGUST 24, 2009

Lessons Learned by Eric Ries Monday, August 24, 2009 Marching through quicksand I have been spending a lot of time lately talking to people in various media companies: editors and agents, executives, journalists, producers and directors. For established media empires, this is a scary fact.

San Francisco 113

San Francisco Lean Technical Review Distribution 113

www.vccafe.com

MARCH 11, 2013

Media Temple. Social Media Tracking/Marketing. analytics for social media and online. customer retention, churn reduction, lifetime value. social media and email marketing. aggregation. Email Integration. Domains.Co. Text Editor. Macromates. Sublime Text. Name.com *. Bluehost *.

Software Review 53

Software Review Technical Review Startup 53

Both Sides of the Table

MARCH 27, 2011

We all read them to get a sense of what is going on in the world, peeling back layers of the old world in which media was too scripted. They created a reason for their customers to aggregate on their site on a regular basis. Much of my traffic is through referring websites and/or social media. Social media is ephemeral.

Startup 373

Startup eCommerce Audience Community 373

Occam's Razor

AUGUST 22, 2011

Podcast: Measuring Rich Media (Ajax, Flash / Flex, RSS & Blogs). Customer Personas, Customer Value, Customer Retention and Non-line Marketing. Aggregation of Marginal Gains: Recession Busting Analytics! " Best Social Media Metrics: Conversation, Amplification, Applause, Economic Value. How to focus?"

Analytics 124

Analytics Metrics SEM Web 124

www.kalzumeus.com

AUGUST 13, 2012

Content which bears social proof (including e.g. visual elements suggesting endorsement by news media, tastemakers, or one’s peer group) will, in A/B tests, often ROFLstomp absolutely equivalent content lacking social proof. Content appearing next to things which suggest high value will tend to inherit that high value.

Email 54

Email Software Review Software Campaign 54