Occam's Razor

OCTOBER 14, 2014

If you've read my first book Web Analytics: An Hour A Day, you know that I've advocated this strategy since 2008! If you don't stink completely, things on the the web always go up and to the right over time – the argument is simply about the slope of the line and short term fluctuations. See Page 269. :).

Analytics 133

Analytics Vertical Metrics Web 133

Occam's Razor

OCTOBER 31, 2011

I love that the analyst is segmenting the data rather than showing the aggregate trend ("all data in aggregate is essentially crap" – me). The part that is clean is that there is very little overlap between Search Traffic and Referral Traffic. The best practice I recommend in Web Analytics 2.0 Is that bad?

Salary 130

Salary Analytics Green eCommerce 130

Occam's Razor

AUGUST 12, 2013

MCA-ADC covers the challenge of attributing credit to all digital marketing channels (Social, Display, YouTube, Referral, Email, Search, others) that contributed to a particular conversion (or multiple conversions). This is the standard attribution model in all web analytics tools. Multi-channel attribution across digital channels.

Channel 161

Channel Analytics Campaign Conversion 161

Occam's Razor

AUGUST 9, 2016

This is all the way from Aug 2009: Web Analytics Career Advice: Play In The Real World! Or a subsequent post about how to build a successful career: Web Analytics Career Guide: From Zero To Hero In Five Steps. SEO & PPC, Because You Should! You can also search for other stuff, like custom reports or attribution models.

Analytics 60

Analytics Metrics eCommerce PPC 60

Occam's Razor

SEPTEMBER 29, 2009

Paid Search or affiliates or email or display or YouTube or whatever channel you end up choosing. [ The web rocks!]. You can measure this at an aggregate level, or you can measure it just for your campaign traffic. Share of Search. One great way to do this is to measure Share of Search.

Campaign 128

Campaign Analytics Metrics Search 128

Occam's Razor

APRIL 21, 2014

Best Web Metrics / KPIs for a Small, Medium or Large Sized Business. I'll share the same advice with you I'd shared about choosing a web analytics tool in Sept 2006… Get the nicest free tag management tool you can find. What would be the future of Adwords marketers with not provided searched query ?

Analytics 131

Analytics Marketing Campaign Metrics 131

Occam's Razor

MAY 20, 2013

Part of the reason is that even if you work for a multi-channel company you are likely in the "web," "interactive," "internet," or "digital" division. As is common in these types of educational companies, aggregators rule the roost. The answer is simple: Aggregators. They do everything.

Analytics 139

Analytics Aggregator Channel B2B 139

ConversionXL

FEBRUARY 26, 2020

Traffic attribution identifies which sources drive visitors to a web property. The utm_term value is used mainly to identify the search term, but it can also be used to pass similar information, like the CTA on the link. In other words, the foundation of conversion attribution is traffic attribution. What keyword exactly?

Analytics 118

Analytics Campaign Email Channel 118

Occam's Razor

JANUARY 30, 2012

It is painfully heartbreaking to realize that a very small tiny number of people who have access to web analytics tools actually use them. Matched Query Type, Keyword Position, Day Parts: Sexier PPC Analytics. #7. Pledge to shift away from a one-size-fits-all data puke, and use your web analytics tool to create a customized dashboard.

Analytics 145

Analytics Metrics API Web 145

Occam's Razor

MAY 18, 2010

I have said: All data in aggregate is "crap" Because it is. Many paid web analytics clickstream analytics tools, even today (!), Web Analytics , the other wonderful free WA tool, had advanced segmentation from day one. Tons of data "puking", all just aggregates. Of course Yahoo! The Problem.

Analytics 123

Analytics Web Acquisition Metrics 123

Occam's Razor

APRIL 6, 2009

The Search Based Keyword Tool (SbKT) was that for me. I can tell you know that you'll never think of Paid Search the same way! UPDATE: Recently Google has folded the Search Based Keyword Tool into the core AdWords Interface. One of the most common phenomenon is the long tail of search. Astonishing is that not?

Search 103

Search PPC Matching Analytics 103

Occam's Razor

FEBRUARY 22, 2010

Competitive intelligence, the "what else", is one of the core tenets of Web Analytics 2.0. The reason is simple: The ecosystem within which you function on the web contains mind blowing data you can use to become better. What is your "share of search" in the netbook segment compared to your biggest competitor?

Analytics 123

Analytics Securities and Exchange Commission Search Engineer 123

ConversionXL

AUGUST 14, 2019

In the panel displayed, select or search for the first data source you want to compare. For example, we wanted to demonstrate to a client that the keywords we tracked in Advanced Web Ranking (AWR) correlated with an increase in organic traffic: Our blended data combined organic sessions from Google Analytics with AWR’s Visibility Score.

Analytics 123

Analytics Metrics eCommerce Search 123

Occam's Razor

AUGUST 6, 2007

It is quite likely that your company is spending tons of time, energy, and dollars on web marketing efforts yet conversion rates (or ROI) are stuck in the two to three percent range. It is almost instantly accessible in any web analytics tool. Web Analytics, CoreMetrics etc etc etc. Bounce Rate to the rescue! You get the idea.

Metrics 120

Metrics Analytics PPC Campaign 120

ConversionXL

MAY 27, 2020

Guest blogging entails searching for industry blogs that accept guest contributions, pitching a list of topics, writing content, sending it back to the editor, and finally getting your post live. Being featured on sites like Search Engine Journal (SEJ), Moz, Entrepreneur, and HubSpot is solid social proof. Guest blogging.

B2B 142

B2B Social Media Email Campaign 142

Occam's Razor

JANUARY 7, 2014

11: Close to zero aggregated analysis exists, everything's segmented. #10: An example is: "We should add these 80 keywords to our PPC portfolio with a max bid of $14." Most companies hire a Web Analyst, Sr. Digital Analyst, Web Analysis Guru, Digital Marketing Analyst, so on and so forth. Total revenue.

Analytics 140

Analytics Web Metrics DC 140

Occam's Razor

FEBRUARY 9, 2015

Half-way through this post, you'll seriously wonder why you've spent so much time obsessing with Adobe/Google Analytics/Chartbeat or other web analytics tool. CIA also formed one of five foundational elements in my best-selling book Web Analytics 2.0. Search/Keyword Competitive Performance. Tools used in this post.

Metrics 60

Metrics Analytics Non-Compete Search 60

Occam's Razor

APRIL 29, 2013

1 Search Results Ranking = SEO Success. If it take ten days to make a decision to change bids on our PPC campaigns, let's go with that data cycle. " 1 Search Results Ranking = SEO Success. When you search for a brand or a category term, most companies, small or big, want to show up number one in the search results.

Metrics 166

Metrics Marketing Search SEO 166