ReadWriteStart
NOVEMBER 18, 2019
Here are four critical challenges of tech startup PR. To have the correct image in technology means businesses must have a thorough understanding of the field of public relations (PR). It seems clear that most entrepreneurs need help to navigate the ultra-dense tech industry PR environment. Letting Social Media Do The Legwork.
Occam's Razor
SEPTEMBER 24, 2012
The number of PR people you can now fire because your Facebook page is such an awesome PR platform – not. Declaring success based on measuring Likes in aggregate is like declaring success after getting a lot of Visits to your site. But not, ever, in aggregate.]. The reduced TV ads you have to run. Too strong?
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Both Sides of the Table
APRIL 4, 2011
Measuring viral adoption is obviously important. Usually you have a catch-all bucket for “direct” or similar that often came through PR or word-of-mouth. How many social networks, picture sharing sites, new aggregators or blogs can we really spend time on? How many through SEM? Do you have a customer referral program?
Both Sides of the Table
DECEMBER 20, 2010
Twitter never seemed to really take the offense in PR and marketing. The idea was that websites (think news, blogs) could push out a regular “feed&# in an open, XML format that could be read by an RSS Reader otherwise known as a feed aggregator. Twitter resurfaces things and can drive old content viral. Look at Quora.
Cracking the Code
MARCH 12, 2010
While the group sentiment for 2010 did not improve significantly vs. November 2009, the projections for 2011 are now a lot more optimistic - 42% higher 2011 aggregated EBITDA announced in March 2010 vs. the November 09! Impact of the recession on SaaS Sales&Marketing pr. Popular Media: the key to viral marketing.
crowdSPRING Blog
SEPTEMBER 30, 2012
There is a place for the wide open faucet of information that Twitter can supply, and there are times when the traditional outlets can not compete, For instance, in the case of breaking, fast-evolving events such as the Arab Spring uprisings the best place to get instant factoids is via the person-on-the-street accounts aggregated via hashtag.
Cracking the Code
JANUARY 28, 2008
Wize provides consumers with a unique way to leverage the online wisdom by aggregating the opinions of millions of users and by letting people ask questions about a specific product or need to the Wize community. Impact of the recession on SaaS Sales&Marketing pr. Popular Media: the key to viral marketing. Software 2.0:
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