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5 Essential Elements of a Useful Social Media Plan

Duct Tape Marketing

5 Essential Elements of a Useful Social Media Plan written by John Jantsch read more at Small Business Marketing Blog from Duct Tape Marketing. The first order of business in developing any social media strategy is to understand how to listen and collect useful market artifacts. photo credit: mkhmarketing via photopin cc.

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5 Ways to Improve Local Search Results for Business

Duct Tape Marketing

You can do this by adding local links and descriptions that point to your site in social media profiles and exchanging links with other local businesses and strategic partners. Sprinkle this kind of data liberally throughout your site and make sure you use city names in high priority text such as internal links and headlines.

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5 Types of Content That Every Business Must Employ

Duct Tape Marketing

Filtering and aggregating content produced by others is not only a great service, it’s a great differentiator.

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3 Super Simple Ways to Make Buffer Even More Useful

Duct Tape Marketing

Millions use Buffer for it’s core namesake functionality – buffering social media updates over the course of a day. I’ve also used this approach to que up an entire week’s worth of activity so I could forget my social habit during a vacation. Hook it up to your RSS reader. Re-promote old posts.

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Think Like A Marketer, Sell Like a Superstar [WEBINAR]

Up and Running

” Things like our blog content, social media, and what they find on our website. Sharing is a very specific social function that has a lot to do with building value and connection by being. Looking at your competitors and keeping tabs on what they’re doing in social media using a tool like RivalIQ.

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Why the Shuttering of Google Reader Might Be a Good Thing

Duct Tape Marketing

photo credit: Ozyman via photopin href=”[link] I’m an admitted RSS geek. Back in 2008 I wrote a series of blog posts extolling the emerging virtues of RSS technology. In that time most tools, services and networks have essentially turned RSS into the plumbing that makes everyday things like Facebook and Eventbrite work.

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Advertising Wants to be Measurable – An Investment Thesis

Both Sides of the Table

I believe it is the new form of RSS – the place people go to find out what is happening in the latest news. I covered that topic in my Twitter is RSS post. Twitter is better than RSS – it’s “curated RSS.&# The stream is limited in length and therefore people share links.