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Lean Marketing for Startups and Small Businesses: How to Make the Most Impact with the Least Investment

crowdSPRING Blog

But, there’s plenty that you can do… if you embrace lean marketing principles. Lean marketing is a philosophy that emphasizes executing campaigns quickly, getting feedback from your audience, analyzing the results, and optimizing the campaign – all in rapid succession. National television campaigns are definitely out.

Lean 91
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Ecommerce Trendwatching: How To Find, Follow, and Set Trends

ReadWriteStart

Personalization: Unbeatable Deals but with Privacy in Mind Thanks to the latest technology and e-shop analytics, businesses can create the perfect consumer profile and offer discounts based on purchase history and behavior. We dug deeper into the other part of analytics and found that this trend is growing in many countries.

eCommerce 185
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The Red Queen Problem – Innovation in the DoD and Intelligence Community

Steve Blank

Army’s Rapid Equipping Force on the battlefields of Iraq and Afghanistan finding and deploying technology solutions against agile insurgents. Together Pete, Joe Felter and I created Hacking for Defense , a nationwide program to teach university students how use Lean methodologies to solve defense and national security problems.

Community 237
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Blowing up the Business Plan at U.C. Berkeley Haas Business School

Steve Blank

It has replaced how to write a business plan with hands-on Lean Startup methods. To create great entrepreneurs, we had to give our students the experience of navigating the chaos and uncertainty of running a lean startup while providing the same kind of rigorous framework the business plan did in its day. Today the U.C.

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Minimum Viable Product: a guide

Startup Lessons Learned

Lessons Learned by Eric Ries Monday, August 3, 2009 Minimum Viable Product: a guide One of the most important lean startup techniques is called the minimum viable product. I was delighted to be asked to give a brief talk about the MVP at the inaugural meetup of the lean startup circle here in San Francisco. Thanks Eric. Expo SF (May.

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Lessons Learned: Using AdWords to assess demand for your new.

Startup Lessons Learned

Enable Google Analytics tracking. You just have to sign up for Google Analytics, get your account number, and plug it into your site. Use Googles built-in Analytics/AdWords integration, to track the effectiveness of each ad you run. The Lean Startup Intensive is tomorrow at Web 2.0. Start an AdWords campaign.

Demand 167
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Hands-on Lessons for Advanced Topics in Entrepreneurship

Startup Lessons Learned

Guest post by Lisa Regan, writer for T he Lean Startup Conference. We’ve posted the full program for The Lean Startup Conference , and it includes more than three days of events for Gold pass holders and six days of events for VIP pass holders. On the evening of December 8, Ignite Lean Startup kicks off the conference.