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The Entrepreneur's Guide to Customer Development

Startup Lessons Learned

I believe it is the best introduction to Customer Development you can buy. As all of you know, Steve Blank is the progenitor of Customer Development and author of The Four Steps to the Epiphany. You can easily take from it whatever makes sense for your business, and leave the rest. You can imagine how well that worked.

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Lessons Learned: What is customer development?

Startup Lessons Learned

Lessons Learned by Eric Ries Saturday, November 8, 2008 What is customer development? Steve Blank has devoted many years now to trying to answer that question, with a theory he calls Customer Development. You can learn about customer development, and quite a bit more, in Steves book The Four Steps to the Epiphany.

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Maybe not so much with the "optimization"

A Smart Bear: Startups and Marketing for Geeks

In the quest for optimization, A/B tests, metrics, and funnels, we're in danger of losing the fun and value of creative work. Now by all of the usual arguments for Lean, Agile, and minimimalism, I should have used boogers too: Boogers were already semi-standardized. The mini-viewer doesn't convey more information than boogers do.

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Beyond the garage

Startup Lessons Learned

SLLCONF featured incredible entrepreneurs on stage to put those ideas to rest (watch, for example: Aardvark , Grockit , Dropbox , PBworks ). It may be hard to remember that there was a time when people in the agile software development community thought Lean Startup was incompatible with agile practices.

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Blowing up the Business Plan at U.C. Berkeley Haas Business School

Steve Blank

Berkeley were heavily funded to develop Cold War weapon systems. Starting in the 1950’s, Stanford’s engineering department became “outward facing” and developed a culture of spinouts and active faculty support and participation in the first wave of Silicon Valley startups. Seeing Is Believing. The Business Plan is Dead.

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The Class That Changed the Way Entrepreneurship is Taught

Steve Blank

By 1923, 2/3rds of the courses at Harvard were taught with the case method, and the pattern was set for business education for the rest of the 20th century. A decade later, I began to teach the foundations of Lean, first at UC Berkeley (Customer Development) and then at Stanford using cases and business plans. experiential.

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Pitching a Data Strategy? Here’s How to Ensure the C-Suite Says “Yes.”

ConversionXL

It’s tempting to develop a strategy that works just for your department. You also need metrics on cart abandonment and purchase rates of those who saw your test idea and those who didn’t. Now that you understand your starting point, you’ll need to prioritize the rest of the requirements. Your sales team has data in their CRM.