Steve Blank

DECEMBER 17, 2009

Web startups are at real disadvantage here as founders may confuse web metrics, A/B testing and on-line surveys as the entirety of first-hand knowledge – for most web business models they are not. Metrics tell you that something is happening. Of course you need to collect metrics, do A/B testing and run online surveys.

Metrics 242

Metrics Customer Customer Development Lean 242

Steve Blank

NOVEMBER 5, 2009

A Progress Graph on the right visually shows how far you’ve come (in whatever units of goodness you’re tracking – revenue, units, users, etc.) They will realize that you have built a startup that’s agile, resilient and customer-centric. Did the VC’s like your team ? Get back up and running.

Customer Development 267

Customer Development Developer Customer Silicon Valley 267

Steve Blank

MARCH 11, 2015

And worse, even if someone does manage to start something new, our management structure has so many financial, legal and HR hurdles that every initiative needs to match our existing business financial metrics, processes and procedures. More agile competitors are starting to eat into our business. What Drives Innovation?

Widget 120

Widget Lean Business Model Metrics 120

Steve Blank

APRIL 9, 2009

But what I wanted was an agile marketing team capable of operating independently without day-to-day direction. And it was going to mention the two words that SuperMac marketing needed to live and breathe: revenue and profit. And the results weren’t the traditional PR metrics of number of articles or inches of ink.

Silicon Valley 269

Silicon Valley Technical Review RSS PR 269

ConversionXL

JANUARY 24, 2017

Everyone has railed against these practices ( including us , many times), but it still seems that much of the industry is focused on short term metrics and surface level changes. With agile development cycles and uncertain monetization models, they live and die by data and experimentation. Image Source. How do you do that?

Conversion 48

Conversion Technical Review Artificial Inteligence Analytics 48

mashable.com

MAY 24, 2011

Mobile commerce revenues may still pale in comparison to their ecommerce brothers, but we’re already seeing signs of mobile commerce’s potential. Discovery by social and webapp html5 is more agile and less icon-find-item-search. It has to continue to evolve to match against the native apps. My 2 cents.

Mobile 90

Mobile Web Social Media Software Review 90

Ben's Blog

MAY 15, 2020

What are those metrics? Andrew : If you are a travel company right now, I think you’re seeing very specific metrics dropping. As a result of that, all of those metrics go up. ” At least at Reforge, a lot of our revenue comes from company education budgets. Andrew : I think those are maybe two distinct things.

Founder 36

Founder Conversion Technical Review Cash Position 36

ConversionXL

APRIL 3, 2018

Corporate Agility. Transparency correlates to agility (Does your CEO know how many tests you ran last month?). match the brand ethos, congruent with the website. mobile is ~50% of revenue, shorter form works better. Flip your funnel – only 5% of revenue comes from optimisation but 92% of revenue from retention.

Retention 106

Retention Artificial Inteligence Channel Email 106

ConversionXL

NOVEMBER 17, 2022

Prescriptive analytics The digital analytics metrics you need to know How to use analytics to improve marketing campaigns Define your mission, goals, and KPIs Set key performance indicators (KPIs) to measure marketing performance What to look for in a digital analytics product 9 tools for your digital analytics stack 1. Conversion rate.

Analytics 106

Analytics Metrics Channel Campaign 106

Startup Lessons Learned

JANUARY 27, 2009

These are companies that generate revenue by offering a free product with an upsell or premium version. However, its not very useful to mix and match features from different models. Their economics blends elements of the free, advertising-supported, "eyeballs" business with more traditional e-commerce and subscription businesses.

San Francisco 148

San Francisco Lean Continuous Deployment DC 148

Occam's Razor

JULY 22, 2013

Then there is Agile for engineering. My solution to these problems was to create a simple framework we can use to put our customers first, evaluate our marketing programs, and right-align our view of success (metrics). I believe it has to do with choosing the wrong success metrics. And really the list is too long.

Framework 163

Framework Marketing Metrics Audience 163

crowdSPRING Blog

DECEMBER 13, 2018

But if you want to accelerate growth and improve your revenues and profits, you need to up your game. There are three parts to a good competitive analysis: (1) defining the metrics and identifying the competitors you’re comparing, (2) gathering the data, and (3) the analysis. Start by defining what metrics are important.

Marketing 162

Marketing Charlotte Naming Design 162

Startup Lessons Learned

JULY 9, 2009

We were focused on revenue, but we didnt understand that revenue is not important for its own sake in an early stage company. Because the people performing the task had the vision that most exactly matched users' subconscious needs. Maybe, but the thought never even entered our minds. Expo SF (May.

San Francisco 94

San Francisco Lean Continuous Deployment DC 94

Occam's Razor

FEBRUARY 7, 2022

You can sign up here – I donate all revenues to charity. Another frequent online experimentation strategy is to use matched-market tests to figure out diminishing return curves for the online-offline media-mix in our marketing plans. Don’t test for a vanity metric. 9 Reasons Experimentation Programs Fail Gloriously!

Analytics 101

Analytics Programming Global Campaign 101

ConversionXL

JULY 17, 2015

” and my CEO is saying, “Yeah, we’re agile. So you can test for a proxy metric rather than the end goal and you can test faster, but ideally you want to test for a metric that’s really indicative of your bottom line. We need to test faster.” ” So can I spot a trend? You can just say no.

Video 48

Video Mobile Conversion Audience 48

Occam's Razor

JANUARY 7, 2014

A part of reason for this mis-match in value delivered is that there is a natural evolution that needs to occur. If the company has the revenues or size, it is important to hire for both roles to ensure the ROA will be positive. Total revenue. For example, which countries contributed to total revenue. " Kisses.

Analytics 140

Analytics Web Metrics DC 140

ConversionXL

JUNE 19, 2019

Occurs when your business achieves $100k+ in revenue monthly. Set targets: metrics to tackle the overarching goal for your product lifecycle. We need a metric or KPI that shows how good we are at increasing the likelihood that someone will convert in the future. Ben Labay: “How to Add Millions in Revenue with Voice of Customer”.

Agile 90

Agile Analytics Algorithm Software Review 90