ConversionXL

OCTOBER 4, 2021

If you want to build a successful business, a strong email marketing strategy is one of the best ways to do it. Over a third of email marketers struggle with acquisition and close to a half say increasing engagement is their number one challenge. via B2B Marketing Alliance ]. However, it’s not without challenges.

Email 136

Email Customer Marketing Software Review 136

VC Cafe

JANUARY 20, 2014

2014 will be a BIG year for Digital Marketing. AdAge’s annual survey of top B2B marketers found that 80% have boosted their digital marketing budgets, the highest proportion ever. In 2014, those bucks will flow toward content marketing, social media lead-gen and analytics tools.

B2B 111

B2B Technology PPC Marketing 111

YoungUpstarts

DECEMBER 28, 2015

Inbound marketing service provider HubSpot recently released its first ever State of Inbound Report for Asia – which surveyed some 400 marketing and sales professionals at virtually all levels and across all industries in Asia to compile some of the most comprehensive analysis on online marketing in this part of the world.

Asia 100

Asia Las Vegas Marketing Technical Review 100

Occam's Razor

JULY 1, 2013

Would you believe me when I say that your digital analytics data, from Google Analytics or WebTrends et. We do have A LOT of data in our analytics tools. But sometimes going outside our analytics tools can yield non-normal insights that can deliver a competitive advantage. Neither is an example of just site analytics.

Search 135

Search Analytics PPC Green 135

Occam's Razor

JULY 22, 2013

For example AIDA is from the siloed lens of Marketing (and full disclosure, I humbly believe serves company's own selfish perspective). Most of the frameworks we have also don't optimally capture the complexity of digital marketing and measurement. We don't think about our marketing expansively enough.

Framework 163

Framework Marketing Metrics Audience 163

Occam's Razor

NOVEMBER 13, 2009

I am absolutely thrilled that my book Web Analytics 2.0 I only had one job, at Intuit, when I wrote my first web analytics book. The Pitch: I invite you to consider buying my second web analytics book. It is not just a business book, though every dna strand in this book is more about online marketing than online analytics.

Analytics 71

Analytics Web Technical Review Metrics 71

Occam's Razor

JANUARY 6, 2010

As we spring to action full of passion I wanted to share with you all a short list of things that will expand your little world of online marketing & web analytics. Change is hard, even if we know that we should be executing a multiplicity strategy to win in the web analytics 2.0 That's sucking. That's sucking.)

Analytics 99

Analytics Web Campaign PPC 99

Occam's Razor

AUGUST 12, 2013

There are few things more complicated in analytics (all analytics, big data and huge data!) MCA-O2S covers the challenge of attributing the offline impact (revenue/brand value/butts in seats/phone calls/etc) driven by online marketing and advertising. than multi-channel attribution modeling. Do You Have an Attribution Problem?

Channel 161

Channel Analytics Campaign Conversion 161

ConversionXL

SEPTEMBER 16, 2020

Some marketers take the opposite approach by avoiding copy testing. There was “a lot of pressure to kill” the former, according to Allstate’s former VP of marketing.). A/B testing your messaging carelessly can turn your marketing copy into a patchwork quilt. Direct-response copy is the driving force of modern marketing.

Campaign 116

Campaign B2B Software Review Differentiation 116

ConversionXL

APRIL 12, 2017

Last week, 400+ data-driven marketers from 20+ countries around the world met up in the outskirts of San Antonio, Texas for CXL Live 2017. On day one, we heard from UX and digital analytics experts. Analytic: A measure software can track. You can personalize just by understanding the markets. pic.twitter.com/T2OjzFm2U8.

San Antonio 86

San Antonio Metrics B2B Analytics 86

Occam's Razor

FEBRUARY 20, 2012

My normal recommendation to address this supremely corrosive issue is to encourage each company to go through the process of creating a Digital Marketing and Measurement Model. No touching Google Analytics. No going to web analytics conferences. Don't open Google Analytics or Yahoo Web Analytics yet!

Web 138

Web Analytics Technical Review Affiliate 138

Occam's Razor

MAY 20, 2013

" comfort zone, and out of your Google Analytics, Site Catalyst, WebTrends worldview silo. Part of the reason is that the data you to which you have access narrows your worldview – "Hey, all I have is Google Analytics, so all I'll look at is Google Analytics data!" That data is not in Google Analytics.

Analytics 139

Analytics Aggregator Channel B2B 139

ConversionXL

SEPTEMBER 10, 2012

If you send me 50k people from a classic tractor repair website and 500 from a prominent marketing site, which one is going to be better for my business? The aim of marketing is to know and understand the customer so well the product or service fits him and sells itself. Peter Drucker , influential business thinker of the 20th century.

Audience 122

Audience Analytics B2B eCommerce 122

ConversionXL

MAY 19, 2016

Gone are the days of simple funnels and so there are many external factors that influence a purchase decision, such as content marketing or social media. It’s only going to get more complicated and it’s important to have the right analytics software that can handle it. Your marketing’s only as good as your data.

Analytics 78

Analytics Metrics Channel Software Review 78

The Next Web

JULY 8, 2013

My startup reached product market fit, meaning that customers love our product and we are actually producing value for them. Although achieving product market fit is extremely tough and takes time and a lot of iterations I found that the next phase, transition to growth, is even tougher. We’ve spent $0 on outbound marketing.

Advisory Board 128

Advisory Board API Cofounder PPC 128

ConversionXL

NOVEMBER 6, 2015

As Angie Schottmuller explains in detail, it’s important to recognize validity threats prior to testing… Angie Schottmuller , Growth Marketing Expert : “Minimizing data ‘pollutants’ to optimize integrity is the hard part. PPC, SEO, IT, brand, etc.) So you start a PPC campaign to drive paid traffic to the site.

PPC 48

PPC Software Review Technical Review Campaign 48

ConversionXL

JANUARY 29, 2016

To do so, they reached out to Mercenta (a retargeting software company) to help get more website visitors into their local Mazda dealerships by way of some smart PPC ads. Just like Mazda improved their retargeting ads with proximity, Watchfinder did so with audience granularity from Google Analytics. Key Takeaways. Key Takeaways.

Campaign 48

Campaign PPC Audience eCommerce 48

Occam's Razor

OCTOBER 24, 2016

You want to win big with data, with marketing, with transformative digital yada yada and blah blah, evolve. I'll say this again at the very end… As a Marketer or an Analyst, there is nothing you'll attempt that will be more complex and challenging than what you are about to read in this post. Evolution works.

Analytics 60

Analytics Metrics Technical Review Channel 60

Hearpreneur

DECEMBER 15, 2017

I set out to address the environmental hazard of single use plastic bags and all the waste they were (and still are) by introducing a better solution, ECOBAGS®, to the market; a reusable bag made both ethically and sustainably. 8-Provide high-quality personalized marketing. I’ve always had a strong passion for online marketing.

Entrepreneur 115

Entrepreneur Czech Republic Retention B2C 115

YoungUpstarts

FEBRUARY 11, 2019

by Lucy Literado, VP of Marketing at Reply. Because cold email is so easy and cheap, plenty of email marketers use a spray-and-pray approach. Lucy Literado is VP of Marketing at Reply. Lucy is #3 employee in Reply with 8+ years of experience in different fields of B2B Marketing. Send it to the right person.

Email 127

Email PPC B2B Social Media 127

Women Entrepreneurs Can

JUNE 23, 2020

When many companies look at trying to generate as many leads as possible, a lot will first think of SEO or PPC as a means of gathering such leads or interest. Setting yourself up on many platforms can help you in the future with being able to look at your data and analytics. Advantages of Social Media.

Social Media 52

Social Media Media PPC SEO 52

ConversionXL

MARCH 10, 2017

Amelia Showalter of Pantheon Analytics , who led digital analytics for Obama’s 2012 campaign, agrees… Amelia Showalter , Pantheon Analytics: “Eventually the novelty wore off, and we had to go back and retest.” (via A big problem email marketers encounter is inconclusive tests… Image Source.

Email 93

Email Campaign Audience Mobile 93

Occam's Razor

JANUARY 20, 2010

I recently did a webinar for the Search Engine Strategies conference (I am doing the opening conference keynote at SES London and SES New York ) and my Market Motive co-faculty member Greg Jarboe sent me this KPI via email: "Your webcast was a big success. Log into the Advanced Segmentation tool in your web analytics tool.

Analytics 90

Analytics Search SEO Metrics 90

ConversionXL

JULY 9, 2015

For many SaaS and cloud service providers, 100% of customers sign up for a free trial as part of the sales process — yet one study suggested that even the best-in-class of SaaS marketers were losing a staggering 75% of those who signed up for a free trial before they entered their credit card details. Who’s coming to your site?

Analytics 48

Analytics Conversion Software Review Email 48

Up and Running

MARCH 14, 2017

You must conduct client interviews, website usage tests, and maybe even set up a small PPC campaign to figure out whether or not the market is interested in you offering. However, it goes beyond the Lean Planning process: The lessons learned from validating your idea can also be applied for investor pitching and market entry strategy.

Business Plan 94

Business Plan PPC Lean Campaign 94

searchengineland.com

MAY 30, 2012

B2B Search Marketing. In House Search Marketing. Search & Analytics. Search Marketing Toolbox. What is Social Media Marketing. How To: Social Media Marketing. Social Media Marketing Library. Our Social Media Marketing Events. More At Marketing Land. How To: Search Marketing.

SEO 54

SEO SEM Social Media Search 54

crowdSPRING Blog

APRIL 6, 2015

Marketing is an analytical process. Most small businesses and startups follow some version of this rational approach to operating and marketing a business. Plus, other powerful analytical tools are easily available to you just a mouse click or browser tab away. Setting goals comes first. Developing strategy is second.

Metrics 48

Metrics CPA Lean Marketing 48

ConversionXL

SEPTEMBER 30, 2020

Single-channel attribution models don’t reflect reality, but marketers continue to make decisions based on these outdated models. After the iPhone launched in 2007 to mass adoption, analytics were never the same. Even on one device, a cross-browser experience completely ruins web and marketing analytics as we know it now.

Artificial Inteligence 121

Artificial Inteligence Channel eCommerce Conversion 121

Duct Tape Marketing

MAY 4, 2016

113 of the Best Lead Generation Tools and Resources written by John Jantsch read more at Duct Tape Marketing. Teach referrals to your customers and offer to teach referral generation to their customers in B2B settings. Referral Marketing Category on Duct Tape Marketing. Public Relations Category on Duct Tape Marketing.

Lead Generation 28

Lead Generation Social Media Public Relations Channel 28

marketingland.com

JULY 11, 2012

Search Marketing |. Analytics |. Email Marketing |. Affiliate Marketing. Column: Email Marketing Column. Flexible/fluid grids pose a problem for email marketers – while possible, complexity and consistent rendering are going to be at odds. Related Topics: Email Marketing | Email Marketing Column.

Email 49

Email Mobile SEO Search 49