www.clickz.com

JANUARY 7, 2013

B2C Email Marketing Email Marketing Optimization Advanced Email Marketing Email Marketing Best Practices Email Marketing. SEO Paid Search Search Marketing. Ad Industry Metrics. › Analytics › Actionable Analysis. Get the ClickZ Analytics newsletter delivered to you. Web Analytics. ); //.

Social Media 86

Social Media Media B2C New York 86

Occam's Razor

JANUARY 20, 2010

End of a minor web analytics lesson on going beyond obvious metrics and never, ever, never forgetting context. How do you measure SEO performance on a page level? I'd like to know how well my seo efforts for a particular pages have performed. Log into the Advanced Segmentation tool in your web analytics tool.

Analytics 90

Analytics Search SEO Metrics 90

Occam's Razor

FEBRUARY 20, 2012

No touching Google Analytics. No going to web analytics conferences. The result will be an astonishingly high level of focus for your digital analytics work (even on day one) and hyper-relevant insights to the business. Don't open Google Analytics or Yahoo Web Analytics yet! No tweeting for help.

Web 138

Web Analytics Technical Review Affiliate 138

ConversionXL

MAY 1, 2019

Trend lines aren’t impressive if they track metrics that appear distant from business goals. That’s true even among B2B customers who are supposedly more rational than their B2C counterparts. Trend lines aren’t impressive if they track metrics that appear distant from business goals.

Marketing 124

Marketing Sales Cycle Retention Differentiation 124

Occam's Razor

JULY 22, 2013

My solution to these problems was to create a simple framework we can use to put our customers first, evaluate our marketing programs, and right-align our view of success (metrics). If I'm doing SEO for keyword cluster xyz, what am I really solving for? Oh, and what is that small SEO effort at the very top?

Framework 163

Framework Marketing Metrics Audience 163

ConversionXL

APRIL 12, 2017

On day one, we heard from UX and digital analytics experts. Jared Spool: Is Design Metrically Opposed? Useless measures and silly metrics. Metric: A measure we track (usually over time). Analytic: A measure software can track. A metric should tell you what you will do differently. pic.twitter.com/T2OjzFm2U8.

San Antonio 86

San Antonio Metrics B2B Analytics 86

Occam's Razor

NOVEMBER 18, 2014

Ok, so perhaps as the author of two bestselling books on analytics I love it a little bit more! In each case the creator did something interesting that made me wonder how I can use their strategy in my daily efforts in service of digital marketing and analytics. You can hover over each box to get a sense of the key metrics.

Analytics 143

Analytics Sierra Leone Channel Conversion 143

ConversionXL

NOVEMBER 8, 2018

In search results, earning the answer for a voice query depends largely on the implementation of SEO best practices. Other learnings offer greater specificity or diverge slightly from SEO best practices: Keep answers under 30 words. Ultimately, however, Amazon rewards sellers who optimize for a single metric: sales.

B2B 100

B2B eCommerce Search Technical Review 100

Occam's Razor

MAY 20, 2013

" comfort zone, and out of your Google Analytics, Site Catalyst, WebTrends worldview silo. Part of the reason is that the data you to which you have access narrows your worldview – "Hey, all I have is Google Analytics, so all I'll look at is Google Analytics data!" That data is not in Google Analytics.

Analytics 139

Analytics Aggregator Channel B2B 139

steveblank.com

JULY 8, 2011

Poplytics – online surveys and analytics AskYourTargetMarket – market research surveys SurveyMonkey - granddaddy of on-line surveys Amazon Mechanical Turk – you can set up a question and get answers PickFu – A/B testing $5 for 50 opinions Collaboration Dropbox – store, sync, and, share files online.

Software Review 110

Software Review Startup Silicon Valley Analytics 110

ConversionXL

MARCH 4, 2016

Business Intelligence/Analytics: Help generate critical and actionable insights from raw data combined from myriad sources. Blogs, SEO, Ads. And typical success metrics for them would look like: email open rate. However, these metrics provide an incomplete story about how users actually perceive the content. Conclusion.

B2B 48

B2B Sales Technical Review Software Review 48

ConversionXL

APRIL 11, 2016

Research conducted in 2014 found that 73% of American B2C marketers think video is an effective content marketing tactic. According to Rand, having a transcript can make a difference as well… Rand Fishkin , Moz : “Although video is a visual medium, the text component is very important when it comes to SEO. Engagement?

Video 48

Video Conversion Mobile Search 48

ConversionXL

APRIL 22, 2015

Conversion optimization is being SEO-fied more and more: rubbish content is starting to be more widespread than high quality content – and people looking get into CRO can’t tell the difference. It’s not like you open up Google Analytics and the data will come telling you stuff. B2B and B2C. Probably not.

Analytics 48

Analytics Technical Review Conversion Framework 48

Seeing Both Sides

AUGUST 16, 2012

Going B2C was daunting and not in our core DNA,” Kaufer remarked. I took a few of the relevant metrics – unique visitors, revenue and market capitalization – and calculated a few ratios to demonstrate how good a job TripAdvisors does at monetizing their users.

Part-Time VPE 54

Part-Time VPE Software Review Costa Rica Technical Review 54

Cracking the Code

OCTOBER 10, 2008

Effectively measuring and understanding your CAC and CLTV metrics are key to future success. Bessemer SaaS Law #1: Your key monthly business metrics are: CMRR (Committed Monthly Recurring Revenue), Churn, and Cash flow - “Bookings” is for suckers. Brian, Paglo www.paglo.com. Great list! Great list! Philippe Botteri.

Software Review 48

Software Review North America Europe Metrics 48

Occam's Razor

NOVEMBER 2, 2015

In this post let's look at each Social Network, see what B2B and B2C brands are doing there today, from that draw lessons as to 1. Success Metrics. In my Oct 2011 post, Best Social Media Metrics , I'd created four metrics to quantify this value. It can be a brand metric, say Likelihood to Recommend.

Social Media 60

Social Media Media B2C B2B 60

VC Cafe

MARCH 15, 2016

It works both in a B2B and B2C context, as some studies show that 44% of online consumers say that having questions answered by a live person while in the middle of an online purchase is one of the most important features a Web site can offer. Establish the discipline of tracking metrics weekly and set incentives wisely .

Sales 60

Sales Marketing Sales Cycle B2C 60