Startup Lessons Learned

NOVEMBER 7, 2008

Lessons Learned by Eric Ries Friday, November 7, 2008 Using AdWords to assess demand for your new online service, step-by-step If you want to build an online service, and you dont test it with a fake AdWords campaign ahead of time, youre crazy. Enable Google Analytics tracking. Start an AdWords campaign. I used to use $.05,

Demand 167

Demand San Francisco Lean Continuous Deployment 167

ConversionXL

AUGUST 27, 2015

How can you tell what caused that – optimization, SEM, seasonality, word-of-mouth, or something else? Time Period Comparison in Analytics (and Why It’s Wrong). If asked to measure improvement in conversion rate due to optimization efforts, most people would point to Google Analytics. ROI is Difficult to Measure.

PPC 48

PPC SEM Technical Review Conversion 48

crowdSPRING Blog

MAY 2, 2018

Note that both word-of-mouth and SEO techniques are organic in nature. Note that both word-of-mouth and SEO techniques are organic in nature. Less than 30% of small businesses use website analytics, call tracking or coupon codes. Less than 30% of small businesses use website analytics, call tracking or coupon codes.

Small Business 73

Small Business Software Review Social Media Marketing 73

This is going to be BIG.

FEBRUARY 26, 2010

Knewton's Online Marketing Director is the key partner to the VP, Online Marketing and is responsible for helping the team drive customer acquisition and revenue growth through SEM (paid search), SEO, Affiliate Marketing, and Email. This person is also creative, curious and always looking for new ways to engage our customers.

San Francisco 92

San Francisco CTO Hire Developer EC2 92

Occam's Razor

DECEMBER 6, 2010

While I am using Google Analytics here, you can do custom reporting in pretty much any tool you have access to, be it Yahoo! Web Analytics or Site Catalyst or WebTrends.]. #1: I like reporting by Page Title (hopefully you are good at SEO and have taken care of this). It will open in Google Analytics. Come back here.

Analytics 125

Analytics Web Customer SEM 125

ConversionXL

FEBRUARY 3, 2022

Yet, this was a successful growth marketing campaign. For example, a growth marketer at Grammarly might begin with the hypothesis that a promotional email campaign targeted at millennials will result in a 10% increase in new subscriptions. If your campaign works and your brand awareness metrics improve, you win. Image source.

Framework 102

Framework Marketing Acquisition Retention 102

ConversionXL

DECEMBER 13, 2022

In general, bandits are great for: Headlines and short-term campaigns; Automation for scale; Targeting; Blending optimization with attribution. Web analytics analysis is next. You’d be surprised by how many analytics setups are broken.). This can involve fixing, adding, or improving tag/event handling in analytics.

Analytics 127

Analytics Technical Review Software Review Framework 127

Both Sides of the Table

JULY 16, 2013

When polled 88% of marketing professionals said they couldn’t accurately measure the effectiveness of their marketing campaigns and the majority said lack of ROI measurement is their single greatest frustration with social media (Forbes). If you sent multiple Tweets you’d want to know which time of day was more effective.

Technical Review 307

Technical Review Marketing SEM Campaign 307

Occam's Razor

AUGUST 22, 2011

Here you'll find all my blog posts categorized into a structure that will hopefully make it easy for you to discover new content, find answers to your questions, or simply wallow in some excellent analytics narratives. " ~ Digital Analytics: "Am I thinking right? How To Excite People About Web Analytics: Five Tips.

Analytics 124

Analytics Metrics SEM Web 124

mashable.com

MAY 28, 2010

A name can be a prison,” says Michael Martine, the blogging and SEO expert behind Remarkablogger. Plus, since spammers rely heavily on popular keywords, names generated solely with SEO in mind can seem spammy. Just don’t forsake that natural ability because you’re so focused on domain names, SEO and empty vessels. Is It Sticky?

Naming 94

Naming Technical Review Social Media Startup 94

crowdSPRING Blog

SEPTEMBER 14, 2014

Do you manage your own keyword campaigns or work closely with the person who does? SpyFu is a great tool that allows you to compare your own SEO/SEM tactics against those of your competitors. Mixpanel: An advanced analytics platform, Mixpanel allows users to drill down and better understand how visitors engage with your site.

Small Business 79

Small Business SEM Social Media Mobile 79

crowdSPRING Blog

DECEMBER 8, 2013

Mailchimp , Constant Contact , JangoMail and the like make it easy to create and manage email campaigns and special Thank You’s can be sent using any of these or other services. An added advantage of using email campaigns to say thanks is the data you’ll receive in return. Lean Business: Do Unto Others*.

Small Business 85

Small Business Startup Campaign SEM 85

YoungUpstarts

DECEMBER 15, 2014

Analytics Systems. While everyone knows about Analytics, few businesses actually use this platform wisely. Besides that, you may want to consider SEMRush in the event that you want to run some SEO or SEM campaigns since it helps you to manage everything properly.

Software Review 214

Software Review Software SEM Startup 214

crowdSPRING Blog

SEPTEMBER 20, 2010

If you want to learn more about search engine marketing, I suggest you read 10 Practical Small Business SEO and SEM marketing tips. Google Analytics. Why you should consider using it: There are numerous paid analytics tools available – and many are quite good. Tips: We monitor traffic to every page on our site.

Small Business 102

Small Business Analytics Social Media Search 102

Eric Friedman

JULY 28, 2008

You are participating in a keynote roundtable this year at the SES 2008 show in San Jose about attributing sales to Search – How much credit does an SEM program deserve in an overall marketing mix? How do you determine the success of a Search campaign? Sometimes it’s the only marketing vehicle creating the value. and.pro names.

San Jose 60

San Jose SEM Campaign SEO 60

Duct Tape Marketing

NOVEMBER 10, 2015

New tools aimed at making analytics for small business owners and marketing a snap come to life seemingly daily. Don’t forget a lot of this data can be had with free tools like Google Analytics , Facebook Insights , and Twitter Analytics. In Google Analytics, you can find this report through Acquisition > Overview.

Metrics 28

Metrics Small Business Analytics SEM 28

Duct Tape Marketing

MAY 4, 2016

AdEspresso – The easiest online tool to manage and optimize your Facebook Advertising Campaigns. WordStream – Service that manages PPC campaigns, but great info too. Postcard Mania – Great online tool to create offline direct main campaigns. SEM Rush – Find profitable key words. Further Reading.

Lead Generation 28

Lead Generation Social Media Public Relations Channel 28

Duct Tape Marketing

JULY 14, 2022

You can grab the online spotlight and your customer's attention with some rush from content and SEO to ads and social media SEMrush is your one stop shop for online marketing build, manage and measure campaigns across all channels faster and easier. Build, manage, and measure campaigns —across all channels — faster and easier.

Technical Review 84

Technical Review Demand Cofounder Video 84

crowdSPRING Blog

JULY 24, 2018

Ahrefs is one of the best Search Engine Optimization ( SEO ) and Search Engine Marketing ( SEM ) tools available for anyone who prefers to make data-based decisions in their marketing strategies. Google Adwords lets its users launch campaigns directly from your research on keywords, making it a one-stop shop for keyword success.

Social Media 51

Social Media Marketing Analytics Audience 51

crowdSPRING Blog

JULY 24, 2018

Ahrefs is one of the best Search Engine Optimization ( SEO ) and Search Engine Marketing ( SEM ) tools available for anyone who prefers to make data-based decisions in their marketing strategies. Google Adwords lets its users launch campaigns directly from your research on keywords, making it a one-stop shop for keyword success.

Social Media 48

Social Media Marketing Analytics Audience 48

ConversionXL

SEPTEMBER 5, 2019

They can be utilized across teams— UX , CRO, social media, SEM, SEO , etc., These ended up being the most valuable, in my opinion, for actionable marketing campaign ideas. People will write “Google Analytics” where others will write “GA” and there will be a lot of discrepancies like this.

Software Review 115

Software Review Design Agile Analytics 115

ConversionXL

MARCH 7, 2017

They can be utilized across teams – UX, CRO, Social Media, SEM, SEO, etc., You’ll walk away with personas you can use for marketing decisions, as well as data to further explore for copy ideas, design guidance, and campaign experiments. Another was a hybrid of CRO stuff and analytics-focused stuff like Occam’s Razor.

Software Review 102

Software Review Design Agile Analytics 102

Brandanew

JANUARY 8, 2016

Social analytics and video marketing are likely to be the key marketing trends for 2016. We talked to global social media experts and influencers to share with us their top social analytics tools for the coming year. 16 Top Social Analytics Tools For 2016. Tools 1 to 3: Native Analytics at Twitter, LinkedIn and Facebook.

Analytics 100

Analytics Social Media Marketing Media 100

Occam's Razor

FEBRUARY 26, 2008

You know exactly what is necessary in order for your company to achieve Web Analytics 2.0 " Or sometimes " My manager simply does not get it / Analytics / Web / Me / Anything." It can be amazing to step outside your own web analytics tool data, your little silo, and look outside and compare. Here is a example.

Management 68

Management Analytics San Diego Web 68

Duct Tape Marketing

JANUARY 6, 2021

If you want your campaigns to produce results, your marketing needs constant attention and consistent effort. They work on building brand awareness, managing social media, planning and implementing marketing campaigns, creating content for SEO and traffic growth, tracking and analyzing performance data, and the list goes on. .

Hiring 83

Hiring Management Marketing Social Media 83

ConversionXL

DECEMBER 2, 2015

In general, bandits are great for: Headlines and Short-Term Campaigns. Web Analytics Analysis. Web analytics analysis is next. You’d be surprised how many analytics setups are broken. Google Analytics 102: How To Set Up Goals, Segments & Events in Google Analytics. Automation for Scale. User Testing.

Technical Review 48

Technical Review Analytics Framework Software Review 48

ConversionXL

FEBRUARY 5, 2020

If you’ve worked in web analytics for a while, you’ve suffered the pain of building graphs and tables in spreadsheets and then, once a “decent” dashboard has been set up, trying to automate it. Or, perhaps, you’ve relied on in-product Google Analytics reports, with all their limitations. Our eyes are how we intake most analytics data.

Analytics 117

Analytics Metrics Affiliate Aggregator 117

ConversionXL

JANUARY 22, 2015

It should be so easy to see the ROI – especially when compared to opaque stuff like SEO. You can’t rely on web analytics data – and just compare time periods – as everything changes. Fortunately it didn’t take much digging in analytics to spot the cause of the drop. Now 3, 6 or 12 months go by.

Analytics 48

Analytics SEM Metrics Conversion 48

crowdSPRING Blog

OCTOBER 27, 2013

Studies have shown over 60% of small business marketers devote as much as 10 hours per week to SM campaigns and tactics. In fact, 15% of them are outsourcing design and development of their SM campaigns, 11% using outside capacity to create content and 10% are outsourcing their social media analytics.

Small Business 92

Small Business Securities and Exchange Commission Social Media Startup 92

Occam's Razor

AUGUST 6, 2007

It is almost instantly accessible in any web analytics tool. It is important to note that the first definition is the standard definition in tools like Google Analytics, WebTrends, Yahoo! Web Analytics, CoreMetrics etc etc etc. Are your email, affiliate, other marketing campaigns yielding low bounce rates?

Metrics 120

Metrics Analytics PPC Campaign 120

Occam's Razor

APRIL 6, 2009

Clearly even a one topic (Analytics) blog can have a verrrrry long tail. There will be two bonus items in there: 1) SbKT will attempt to classify your keywords into logical Campaigns and 2) into logical Ad Groups, thus saving you some time. Data driven paid search campaigns! 13 head keywords brought 5,128 Visits to the site.

Search 103

Search PPC Matching Analytics 103