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The Best Small Business Tools of 2013

Up and Running

Trello : “We use this on the dev team to manage and organize our projects. ” -Mike Wheeler, Lead Web Developer. HipChat : ”The dev team uses HipChat pretty extensively for chatting, both one-on-one and group. ” -Evan Coonrod, LivePlan Developer. For Operations.

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53 Top Conversion Optimization Tools Reviewed by Experts

ConversionXL

Vlad Malik from www.goodui.org gave a review of A/B Tasty: Vlad Malik : “The things I like about ABTasty I like a lot. ” Other Adobe products offer capabilities for marketing automation and email, media optimization, audience insights creating and delivering experiences across digital and television,and social.

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Blood, sweat, and tears: How we got from 0 to 500K downloads on a budget

The Next Web

A tip from our dev team: don’t hard-code strings in your app. You can Google ideas and see what the autocomplete dishes out, ask your friends (also a great resource for foreign language keywords), research your competitors’ keywords, scan your AppStore reviews for hints, or my favorite – use Twitter. Isn’t that fun?

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Website Quality Assurance (QA): The Optimizer’s Guide

ConversionXL

That’s why optimizers conduct quality assurance on sites, landing pages , test treatments, email campaigns, you name it—to make sure they work the way they’re supposed to. For optimizers, quality assurance ensures the quality of a site (or landing page, test treatment, email campaign, etc.)

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The “Curse of Knowledge”: How Expertise Can Hurt Marketing

ConversionXL

The authors of the first article use physicians’ diagnoses as an example: For instance, public discussions of medical cases make doctors think that diseases were easier to diagnose than they actually were. It can also come up in face-to-face meetings—sales pitches, conferences talks, account reviews, etc. Image source).

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Don’t Pass this up: Getting your business on Apple’s Passbook, DIY style

The Next Web

Once you have a Pass ready, getting the word out about the Pass is simple enough, especially after Apple recently introduced the “Add to Passbook” button, which gives visitors to your website, or readers of your email newsletter, a recognizable (at least eventually) reminder to add a Pass.

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The Optimizer’s Guide to Proper Website Quality Assurance (QA)

ConversionXL

That’s why optimizers conduct quality assurance on sites, landing pages, test treatments, email campaigns, you name it… to make sure they work the way they’re supposed to. For optimizers, quality assurance is about ensuring the quality of a site, landing page, test treatment, email campaign, etc. Your entire site.