Up and Running

JULY 10, 2017

It’s critical to understand the metrics in terms of dollars per additional user, as you’ll have to spend this amount to serve thousands of your non-paying customers. It’s mostly popular with B2C markets. I don’t recommend going with freemium or free-with-ads options when you are targeting a narrow audience. Youtube ads. $1

Startup 110

Startup Non-Compete Viral Software Review 110

Duct Tape Marketing

JUNE 7, 2023

Tiffani Bova (02:17): Well, let me answer that with a little bit of history because I think especially with an audience that our marketers right, have been doing this for a long time. So if your frontline team doesn't have what they need, it shows itself in those experience metrics on the customer side. Is the paper bamboo?

Employee 75

Employee Technical Review Advisory Board Sales 75

ConversionXL

JUNE 8, 2017

Since you already “know” what is good for each of the segments you identified, you can just roll out your personalization to 100% of your audience and score a win. This is a correlative metric – a behavioral cohort used as a heuristic for growth. Most refer to these correlative metrics as Wow Moments or Aha moments.

Programming 97

Programming Revenue Analytics Software Review 97

Occam's Razor

JULY 22, 2013

My solution to these problems was to create a simple framework we can use to put our customers first, evaluate our marketing programs, and right-align our view of success (metrics). The foundational elements of the framework are the consideration stages and the audience in each stage. There are some audiences who exhibit that behavior.

Framework 163

Framework Marketing Metrics Audience 163

Occam's Razor

DECEMBER 9, 2013

Owning audiences, instead of just renting them. Definitely do not start Tweeting or embarrassing your brand on Facebook (we'll do that in a bit). Email allows you to start building a owned audience that you can (if you don't stink) start relying on (rather than constantly having to rent them from TV or Google).

Analytics 165

Analytics Marketing Channel Metrics 165

Occam's Razor

OCTOBER 10, 2011

We have IT-minded people engaging in massive data puking (one report with 30 metrics anyone?) I want to propose a framework you can use to measure success using metrics that matter for one simple reason: They actually measure if you are participating in the channel in an optimal fashion. That is why I love this metric.

Social Media 165

Social Media Metrics Conversion Media 165

Brandanew

OCTOBER 13, 2015

> 66% B2B and 60% B2C “best in class” content marketers had a documented Content Marketing Strategy according to the Content Marketing Institute. Collaborate with reputed content creators: They only way to reach your audience is to focus on content. Your audience will trust someone who is an expert in the field.

Social Media 100

Social Media Marketing SEO B2B 100

Occam's Razor

JUNE 11, 2014

We definitely stink less in most cases. From B2C to B2B. B2C sites like Travelocity and Fry's have not cornered the market on this. Not only are they solving for the do audience, they also solve for the think audience. Responsive design is not the right way to go, but you will definitely suck-less.].

Design 150

Design Software Review Technical Review Mobile 150

ConversionXL

MARCH 21, 2017

In general, they have the biggest reach but usually the lowest engagement, and also because of their broad appeal, it’s not as targeted to your specific audience. And as with anything in marketing, the more narrow you can target your audience, the cheaper it tends to be. There are some pretty definitive rules of engagement.

Marketing 78

Marketing B2C Social Media Channel 78

ConversionXL

APRIL 22, 2015

Even if we sell the same products to the same demographic, many things can be different – traffic sources, relationship with the audience, customer support etc. B2B and B2C. Open up your Google Analytics and go to Audience -> Technology -> Browser & OS report. But you are Wal-Mart, and I am Whole Foods.

Analytics 48

Analytics Technical Review Conversion Framework 48

Occam's Razor

JUNE 7, 2017

Is the Huge Audience on Social Media Platforms Completely Useless? + Share tips, ideas, schematics, usage shortcuts, creative implementations, solutions to top problems that hold Engineers back… you know… understanding your audience deeply and give them something of value in exchange for their attention. Bottom-line.

Social Media 162

Social Media Media Artificial Inteligence Channel 162

Occam's Razor

NOVEMBER 2, 2015

The assumption is: Big Social Audiences + Big Pimping = Big Social Profits. In this post let's look at each Social Network, see what B2B and B2C brands are doing there today, from that draw lessons as to 1. Success Metrics. It can be a brand metric, say Likelihood to Recommend. Big mistake. It is not that hard.

Social Media 60

Social Media Media B2C B2B 60

ConversionXL

JUNE 2, 2020

Byron Sharp and the Ehrenberg-Bass Institute have criticized differentiation, arguing that its role in the B2C setting is less important. ConvertKit is “audience building for creators,” and they’ve seen great growth, rising to number one in that market. When differentiation doesn’t matter. WP Engine used speed.

Differentiation 162

Differentiation Software Review United States Demand 162

Austin Startup

MAY 29, 2019

In contrast, our definition of social commerce meant social media, or word of mouth, applied in a commerce environment. The retailers were to provide the audience?—?and In investing in B2C, we also look for network effects but usually those are created rather than natural. and therefore the sales?—?that that the brands needed.

Networking 48

Networking Fractional CTO CTO Hire B2C 48