Remove Audience Remove B2C Remove Distribution Remove Sales
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How to Successfully Expand Your Business Outside of Your Core Industry

Up and Running

Eventually, your first set of products will reach a sales peak, which means you may start to notice a plateau in profits and customer engagement. Many business owners make the mistake of going head-first into new projects without considering their existing audience. Your audience is not one-dimensional. There you have it!

B2B 118
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How to Establish an Agency Content Strategy When Outbound Stops Working

ConversionXL

Agencies looking to grow have traditionally relied on fostering strategic relationships to land deals and increase sales. I’ve found that interviewing your existing clients is one of the best ways to create valuable content for your ideal audience. Cold email and referrals have often been quite effective.

Audience 127
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Smaller Brands Have An Extreme Competitive Advantage in Content Marketing

Brandanew

Ken Herron: I agree with the statement that everyone has “fakes”, “generics”, and “targets” in their online audiences. Brandanew: In terms of content distribution, do you think social is the single biggest channel out there? Ken Herron : Social is by far the biggest channel for free/low-cost content distribution.

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LinkedIn Video Ads: Relevance, Specs, and Use Cases

ConversionXL

But LinkedIn owns the lucrative B2B audience. Nielsen data on a B2C campaign found that native ads are more effective in driving “brand consideration”: ( Image source ). Compared to the B2C world, B2B attribution faces two challenges: Sales often take place offline. Native video ads appear within LinkedIn news feeds.

Video 129
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Beyond Lead Gen: How To Optimize B2B Sales Enablement

ConversionXL

We often talk about online conversion optimization without mentioning that many businesses, especially B2B, rely on offline sales to produce revenue. There’s a lot we can do online to help our sales teams close deals. It starts with sales enablement. What Is Sales Enablement and Why Should You Care? Image Source.

B2B 48
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7 Examples of Effective Cross-selling (and Why They Work)

ConversionXL

It’s called cross-selling; a tactic that drives 35% of sales for Amazon and helps leading SaaS companies reduce churn. Cross-selling is recommending additional, complementary products or services to increase the sale value or boost CLTV. From this small addition to each page, Amazon generates over a third of sales on its platform.

B2B 129
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The Should-How Fallacy (Or Why “Correct” Isn’t “Useful”)

ConversionXL

Most of your audience arrives on your site aware of what they need to fix. The first two are more familiar to B2B marketers; the last one often applies to B2C. That type of content ticks all the boxes that search engines—most companies’ dominant distribution channel—reward. Or sales-qualified leads. Exceptions abound.).

Analytics 161