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Demand Generation vs. Lead Generation: Integrating To Drive Growth

ConversionXL

Take Omnisend , an email marketing, SMS, and automation platform for ecommerce sellers. Their podcast features interviews with industry experts (leveraging their guests’ audiences). The podcast is just one part of their content marketing strategy. Lead generation capitalizes on demand generation’s success. Take monday.com.

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4 Effective Direct Mail Marketing Tips

YoungUpstarts

Direct-mail marketing is usually expensive, but keep in mind that an effective campaign could easily and quickly offset your costs and increase business profits. It is why most companies take full advantage of direct-mail marketing to engage customers. Personalize your Campaign. Use a Data-Driven Approach.

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Microtargeting Tips for Startup Business Success

The Startup Magazine

It was not that long ago that marketing was a blunt instrument. Millions of direct marketing messages flooded mailboxes from coast to coast, with most of them destined for the trash. Develop Microtargeting Campaigns Based on Shared Interests. Things did not improve much for a long time.

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How To Make Better Business Decisions Using Google Analytics

Up and Running

By observing how users reach your website and how they behave once they are on it, you can steer your online marketing strategy to improve the quantity and quality of visitors to your site. You can also use the data to develop the best way of converting website visitors into leads. Audience Data Report. Acquisition.

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7 Easy and Effective Customer Segments to Target in Facebook Ads

ConversionXL

This article will outline some of the lowest hanging fruit in terms of audience targeting. Why Facebook Custom Audiences Is The First Step. On the surface, Facebook campaigns have 3 components: Audiences. Offer a message that speaks directly to each audience. 3 components of Facebook Campaigns. App activity.

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[ADV] Neil Billock On Rebuilding Puerto Rico: A Viable Market For SMBs To Penetrate

YoungUpstarts

To enliven Puerto Rico´s market, Neil Billock has recently moved his direct marketing business and entrepreneurship to the country. Billock´s decision to move his direct marketing expertise to Puerto Rico is intended to rejuvenate the country’s economy by helping local businesses grow.

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Why Small Businesses Should Adopt A Geofencing Marketing Strategy

YoungUpstarts

This technique is great for events, works in real time, easy to customize audiences, and can go back up to 6 months prior in terms of collecting data. In other words, this direct marketing strategy uses a smartphone’s (or other mobile device’s) location to alert the person who owns the device about an offer from a nearby business.