Occam's Razor

SEPTEMBER 29, 2009

One of the ultimate excuses for not measuring impact of Marketing campaigns is: "Oh, that's just a branding campaign." Before we go any further I must clarify that I love branding campaigns just as much as the next guy. I love campaigns that Visa runs. are you doing the "branding campaign"?

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Campaign Analytics Metrics Search 128

YoungUpstarts

AUGUST 8, 2015

A simple image can be a great way for your brand to stand out and make a statement, as customers don’t need an over-the-top header to differentiate your brand. You put a lot of energy into daily tweets or Facebook posts telling your audience about current promotions. Create a call to action. Show off your top seller. Lay it all out.

New York 100

New York Campaign Audience Restful 100

Brandanew

AUGUST 29, 2016

and manages social media, blog campaigns and media placements across a wide range of industries (from home design, cooking and wellness to student loans, law and multi-state taxation) for Three Girls’ clients. . Emily : I think the Humans of New York is a fantastic example of how to use digital media to tell a story.

Social Media 124

Social Media New York Community Media 124

YoungUpstarts

JUNE 12, 2015

The benefits of launching a book are many: increased visibility and credibility, tighter messaging, an angle around which to build a publicity campaign, a tool to acquire new business, and more. Differentiated Approach. But writing a book is a daunting task for most, and a long process to boot.

Marketing 100

Marketing Differentiation Distribution Audience 100

Hearpreneur

JULY 12, 2017

Social media is here to stay and the best social media campaigns are those that captivate and engage their target audience. I started in New York at large, elite national PR firms. Our mission is to create systematic public relations and social media campaigns with quantifiable and measurable results.

Social Media 49

Social Media PR Media Public Relations 49

Duct Tape Marketing

NOVEMBER 1, 2017

And we’ve seen the trends, how companies today are rebooting what it even means to be build an audience first and use that as a valuable way of creating customers so that marketing itself can become a profitable part of the business. And we started down this path and what started to see were these companies. That’s great.

Cost 36

Cost Marketing Audience Media 36

Duct Tape Marketing

FEBRUARY 2, 2023

Questions I ask Mark Schaefer: [2:03] What’s the difference between community and audience/customers? [3:45] Um, first off, I want to get a definition what's, I mean, what's the difference between community and like audience or even customers? It's an audience and that's fine. I look, I owe a lot to my audience.

Community 81

Community Marketing Audience Networking 81

Duct Tape Marketing

APRIL 24, 2019

I mean there’s nothing wrong with starting with a dream, but the tenacity and stick-to-itiveness and just the sheer organization it takes to run a Kickstarter campaign would quickly weed those folks out. They wouldn’t see things through to the end of a successful campaign. John Jantsch: Yeah and actually I should backtrack.

Product 60

Product Sweat Equity Naming SEO 60

Duct Tape Marketing

DECEMBER 1, 2022

They were, it was, they were looking at political campaigns and had me on as like a, a commentator. So, um, John Jantsch (01:46): How do you, not political marketing, how, how do you use TikTok for political campaigns now? And so it puts new pressure on the kinds of stories that we tell and the way that we write to engage an audience.

Charlotte 86

Charlotte Audience Technical Review Chicago 86

ConversionXL

JUNE 10, 2020

Once you’ve identified benefits that appeal to customers, you can “use the equation to decide which features to develop, at what cost, and how soon they must create the next differentiator.” . Without targeting a specific audience, you risk blending in with your competition. Did any particular marketing campaign nudge you to buy?

Product 80

Product Intellectual Property Social Media Audience 80

crowdSPRING Blog

MARCH 14, 2019

How do your natural strengths differentiate you from the other real estate businesses in the area? You’ll have a better chance at success if you start with a specific target audience. How to identfy your brand's audience, and more! How to identfy your brand's audience, and more! Consider the following questions.

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Business Plan Limited Liability Company Small Business Sales 79

ConversionXL

JULY 21, 2020

Customer-focused content marketing can help you stand out from the din of competitor marketing and connect with audiences. Use research to speak to what your audience cares about. Political campaigns are relentless when it comes to testing their content. Use research to speak to what your audience cares about.

Customer 92

Customer Audience Campaign Social Media 92

SVPG

SEPTEMBER 30, 2016

Kate is now a product leader at Shutterstock in New York City. This solution clearly differentiated for the sales team, and also ensured quality search results, whether paid or organic. Alex went on from the BBC to have a terrific career at several tech and media companies, and now runs product for Bauer Xcel Media in New York.

Product 60

Product Technical Review Software Review Engineer 60

crowdSPRING Blog

AUGUST 17, 2018

Through well-designed videos and slideshows, the brand inspired followers to involve themselves in the production process for this new product. This is one of the most potent differentiators between Stories and regular Instagram posts. New York Times. The long-running newspaper uses Stories in exciting ways.

Social Media 57

Social Media Media Marketing New York 57

Mike Michalowicz

NOVEMBER 13, 2019

John has been praised as a world-class gift marketer by people like Gary Vaynerchuk, Shep Hyken, Lewis Howes, John Lee Dumas, and has been featured on places such as Inc, Forbes, Fast Company, Fox News, and the New York Times. Differentiating ourselves as a brand – whether we’re a Fortune 500 company or a solopreneur.

Channel 60

Channel Ethiopia Mexico Marketing 60

mashable.com

OCTOBER 11, 2011

Why should my audience care?” Understand a Journalist’s Coverage Area & Audience. Then research which journalists at that publication cover the vertical in which your startup or its news would fall. .” Founded in 2005, Mashable is headquartered in New York City with an office in San Francisco.

PR 103

PR Startup Social Media Technical Review 103

Up and Running

NOVEMBER 25, 2015

Peter: I’d be interested…this is something I’d love to hear from our audience. Peter: One of our biggest groups of business types here in our audience are somehow food related. Manchester New Hampshire, out of no where. Peter: Who’s from Manchester New Hampshire in our audience, and congrats to you.

Texas 60

Texas Small Business San Antonio New Hampshire 60

Duct Tape Marketing

MARCH 8, 2017

It gives ecommerce marketers access to all the relevant data from a variety of tools, and it makes it available to power smarter, more personalized campaigns. Bottom line, Klaviyo helps ecommerce marketers make more money through super targeted, high relevant email and advertising campaigns. Learn more at Klaviyo.com.

Audience 30

Audience Differentiation SEO Intellectual Property 30

Duct Tape Marketing

MAY 30, 2017

Lewis and Kansas city where are offices are but as crazy as it is, I’m typically in San Francisco, LA, New York or on a plane so it’s just great to be home where my wife and kids are. John Hall: I am in Columbia as of today so we’re in between Columbia, St.

Kansas City 33

Kansas City Kansas Cofounder Distribution 33

ConversionXL

AUGUST 21, 2015

Or desperate measures like Wired’s campaign where they requested that readers turn off their ad-blocking software: Image Source. However, creating new ad formats might not be the optimal solution in the long run, at least according to Jakob Nielson. Plain looking but bold design. Typography can build trust. Image Source.

Technical Review 48

Technical Review Software Review Vertical Advertising 48

Start Up Blog

APRIL 29, 2013

The firm Arctic Ready did such a thing with their fake “Let’s Go” campaign which Brandalises Shell oil. Recent growth in digital social networks has served as a reminder on what differentiates our species. They need to start re-creating a new world in store and make what they sell fit into that temporary fantasy.

Uruguay 123

Uruguay Technical Review Vertical Las Vegas 123

ConversionXL

SEPTEMBER 7, 2016

The famous example of this was 7UP’s Uncola campaign: Often, companies try to position themselves against whatever the status quo is (or seems to be) in their industry. The differential phrasing might seem minor, but it is critical to achieving the company’s unitization goal. Image Source. Define the “Out-Group”.

Marketing 48

Marketing Tennessee Wisconsin Differentiation 48