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5 Reasons Why Public Relations Is Important to Your Brand

The Startup Magazine

Whether your brand is a small business just getting started or an established corporation with global ambitions, establishing a solid public relations strategy can be the key to unlocking new heights of brand awareness and company growth. What is Public Relations (PR)? . Connect with the coveted audience .

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24 Entrepreneurs Explain How They Came Up With Their Business Name

Hearpreneur

What exactly is going to be the name of your business? Whatever the inspiration or relation may be, the naming of your business is one of the most important parts of becoming a CEO. 1- Brainstorming, domain name and being formal. We chose otium as the basis of our name, which is latin for ease, peace, calm and leisure.

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4 Tips For A Successful Crowdfunding Campaign

YoungUpstarts

With more campaigns being posted every year, competition is fierce, and campaign owners are fighting for a piece of the pie. There’s no other way to get this up close and personal with your target audience. The text you use throughout the campaign should supplement your video, providing a deeper context.

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10 Questions to Help You Figure Out Where Your Audience Gets Their Information

YoungUpstarts

Press releases on a random public relations website? Developing and deploying content in a way that’s consistent with how your audience finds their information is an important step in increasing your content marketing ROI. Stiff Avatars versus Organic Audience Research. Is it from long, obscure white papers?

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Lean Marketing Tips: Hyperlocal Marketing Channels

crowdSPRING Blog

These companies typically have limited budgets, thin resources, and strained capacity which combine to create a challenge for managers and owners: how to develop an effective marketing campaign using tactics that will work for their business. Today I want to focus on tactics with a local flavor.

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Lean Marketing: Public Relations strategies for small businesses and startups

crowdSPRING Blog

One of the least expensive and most effective ways that small businesses can grow is through the strategic application of public relations. You should determine exactly what it is you are trying to accomplish through public relations efforts and then measure your progress towards that goal. 2,500 Twitter followers?

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How To Build A Better Mousetrap With Social Media

YoungUpstarts

By Marsha Friedman, CEO of EMSI Public Relations and author of “ Celebritize Yourself ”. Connecting these different platforms integrates your publicity with social media. At EMSI Public Relations we have Jeni Hinojosa, our Social Media Campaign Manager, turning the crank. Ever play the game Mouse Trap?