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The Future of Small Business SEO (Hint: It’s About Content)

Duct Tape Marketing

Blogging not only helps to establish your company as an authority, but it’s also proven to increase website traffic conversion rates. In terms of small business websites, blogging represents both the biggest opportunity and the biggest challenge. Most importantly, blogging is the best way to add high quality, relevant content to your website.

SEO 75
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Transcript of How to Start Your Speaking Business

Duct Tape Marketing

John Jantsch: Want to quickly send amazing looking emails to your prospects and customers in just minutes? I speak to one specific audience and I solve the one specific problem,” versus trying to be all things for all people. I serve this audience in this way. ” Like, “The audience doesn’t care.

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Must-Have Website Elements for Professional Services

Duct Tape Marketing

Build trust – I write more about this below as well, but your website needs to work the way your customers need it to and expect it to. You need to instill confidence in your audience. Educate and inform – Help your audience understand what their problems and challenges actually are and how to solve them.

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How to Do Keyword Research for Content that Generates Leads

Duct Tape Marketing

You know your business and what you offer to your customers, so you probably have a solid sense of the terms they’re searching for to find you. Ask Your Customers. Now it’s time to ask your customers what they think. Here are the things you must do to get your content keyword research off the ground.

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Why Reviews Are More Important Than Ever for Local Search

Duct Tape Marketing

Building up reviews of your business is a great way to offer third-party proof that your company does what it says it does and that your customers are happy and willing to talk about it. A great way to follow up and reach out to customers is via email. have made them a foundational element for ranking well in local search. They happen.

Search 77
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18 Entrepreneurs Explain What They Did Prior to Starting Their Businesses

Hearpreneur

What I learned about storytelling and engaging an audience in that role as a journalist propelled me to create a different kind of marketing agency, one staffed by journalists who really focused on telling our clients’ stories online. Thanks to Lauren Watkins, Urbana Custom ! #13 That exit conversation was memorable.

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Why Publishing A Book Helps Build Your Credibility

Duct Tape Marketing

Key Takeaway: Building credibility as an expert in your field is an essential component to reaching new audiences and attracting new customers and clients. It's gonna be a fun conversation. We'd have a great conversation. Credibility marketing is being seen by your odd audience as trustworthy. You'd meet with me.