crowdSPRING Blog

MAY 2, 2018

From traditional advertising to social media, online review management to blogging, search engine optimization to direct mail – it’s all marketing. Without marketing, your business may as well exist in an unlit locked vault – no customers are coming in and no sales are going out. That’s pretty pervasive.

Small Business 73

Small Business Software Review Social Media Marketing 73

ReadWriteStart

AUGUST 6, 2022

How important are visuals to a business and its brand reputation? How important is it to pick the right visuals for your business and your intended tone and messaging? Anecdotally, I think anyone can remember an occasion where our first impression of a business/brand was established by something we saw.

Audience 141

Audience Engineer Design Reputation 141

Up and Running

NOVEMBER 1, 2016

As my series on using social media marketing platforms to market your small business comes to a close (check out past installments on Facebook, Twitter, Instagram, Pinterest, and LinkedIn ), we arrive at what is possibly the most niche platform in terms of content: YouTube. Much of your organic traffic will be search-driven.

Small Business 60

Small Business Marketing Channel Social Media 60

The Startup Magazine

APRIL 29, 2021

million small businesses in the United States. You just need to learn a few simple and cheap marketing tactics that help you improve the brand visibility of your business. . It’s very important for small businesses to be visible in Google search results. Manage your reputation.

Social Network 170

Social Network SEO United States Reputation 170

YoungUpstarts

SEPTEMBER 30, 2014

If you want to be found online today, you need to be thinking in terms of online visibility not traditional Search Engine Optimization (SEO). Although it is still important to be positioned well on a search engine page, the Internet has changed dramatically. Social media has taken over how people search.

SEO 160

SEO Social Media Social Network United States 160

YoungUpstarts

JULY 20, 2018

You are at a big disadvantage too if another business with your name is caught up in a scandal. The resulting reputation blow will affect your business as well! To learn more about how to properly register and protect your business name, check out What Small Businesses Need to Know about Trademarks. #2

Naming 113

Naming Warrant Differentiation Small Business 113

YoungUpstarts

MARCH 18, 2018

Search Engine Optimisation (SEO) can be challenging for many businesses, however it can be even more puzzling for startups. If your business is only ranking on page 4 or 5 on a search engine, it is practically guaranteed that valuable leads are not finding you. Search engines will then only index that one page.

SEO 100

SEO Startup Metrics Engineer 100

YoungUpstarts

NOVEMBER 18, 2013

by Annie Tsai, author of “ The Small Business Online Marketing Handbook: Converting Online Conversations to Offline Sales “ The technology takeover is here. As a small business owner, you know you can’t fight it anymore. Think about the terms customers might use when searching for a business like yours.

Marketing 145

Marketing Social Media Reputation Small Business 145

Up and Running

JUNE 25, 2014

What do you need to know about small business loans before you apply? You have a lot of options, and there are a lot of variables in the equation that determines whether you’ll qualify for the loan you’re applying for (or whether that loan is even a good fit for you and your business). Scott: Hi everybody.

Small Business 89

Small Business SBA Finance Bankruptcy 89

YoungUpstarts

MARCH 26, 2019

According to ThinkWithGoogle , 81% of the users search for a product or a service online and 26% of them search for the apps related to that product. As you can see, mobile apps have become necessary for businesses of all sizes and industries. You can integrate your apps with social media and reach a larger audience online.

Mobile 113

Mobile Social Media Technical Review Channel 113

The Startup Magazine

NOVEMBER 29, 2021

One of the biggest challenges that all startups and small businesses face is competing with the bigger brands. It is hard to get noticed and get your target market to take a chance on your company when the bigger brands have the reputation, experience, and resources to dominate. So, what can you do about this? Social Media.

Social Media 147

Social Media Reputation Startup Channel 147

Duct Tape Marketing

MARCH 26, 2021

Even though 2020 immediately conjures words like “challenge,” “hardship” and “crisis,” there are many lessons learned that will impact and shape the future of business and small business marketing moving forward. Staples has developed a reputation in the marketing industry for being a creator of viral content.

Marketing 90

Marketing Silicon Valley Cofounder Framework 90

YoungUpstarts

OCTOBER 1, 2014

The good news is, for most small businesses, sites such as Facebook, Twitter, and Yelp can dramatically increase the size of their target audience almost overnight. Too many small business owners fail to acknowledge these risks or take action to minimize the threat to their companies. Get IT involved.

Social Media 176

Social Media Small Business Media Social Network 176

crowdSPRING Blog

FEBRUARY 14, 2019

Don’t make the expensive mistake of trying to create a business geared toward too broad an audience. Make sure you build your business to meet the needs of a specific niche to avoid overspending and underwhelming all of your potential customers. How to identfy your brand's audience, and more! Write a business plan.

Angel Investor 85

Angel Investor Small Business Business Plan Intellectual Property 85

Up and Running

JUNE 27, 2018

You probably wouldn’t use the same strategy to market high heels to an urban, fashion-forward audience as you would to market running shoes to suburban fitness seekers. Targeting the wrong audience. When drafting your campaigns, it is crucial to keep your audiences and their preferences at the core of every tactic.

Marketing 109

Marketing Social Media Campaign Sales Cycle 109

crowdSPRING Blog

MARCH 25, 2012

We write often about marketing strategies and tactics for small business and startups. These companies typically have limited budgets, thin resources, and strained capacity which combine to create a challenge for managers and owners: how to develop an effective marketing campaign using tactics that will work for their business.

Lean 98

Lean Channel Marketing Software Review 98

The Startup Magazine

OCTOBER 1, 2023

Outsourcing to content creators who have an understanding of how to put across your tone of voice and create appropriate articles is one thing, but there is so much more research to ensure that the content resonates with the target audience. It’s all about those rankings! A writer can only act on what they’ve been given.

Artificial Inteligence 121

Artificial Inteligence SEO Startup Audience 121

YoungUpstarts

NOVEMBER 25, 2019

The vast majority of startups and small businesses are forced to operate with tightly restricted budgets, which makes marketing solutions rather challenging. Search Engine Optimization. Here are a few renowned marketing tactics that will provide effective and profitable results. Content Marketing.

Affiliate 179

Affiliate Marketing Social Media Startup 179

Duct Tape Marketing

JANUARY 23, 2015

6 Key Tactics Agencies Use to Help Local Businesses Rank Higher in Google written by Guest Post read more at Small Business Marketing Blog from Duct Tape Marketing. photos credit: Business strategy with seo concept © Ximagination | Dreamstime.com. 2) Don’t write content for the search engines.

SEO 28

SEO Technical Review Illinois Reputation 28

Women Entrepreneurs Can

MARCH 19, 2021

Yet, there are many mistakes that a small business can make when it comes to digital marketing, and this area is not as simple as it might initially seem. Not Having a Target Audience. No matter who is handling your digital marketing, there is one thing you will need to know; your target audience.

Small Business 52

Small Business Marketing Campaign Mobile 52

Up and Running

MARCH 21, 2018

Big brands have the advantage of a strong reputation and a crew of professional designers behind their sites. If you want to compete with them, you’re going to have to develop a reputation and a strong web presence yourself. Branding was the biggest driver of clicks on given search results. There are countless places to start.

Entrepreneur 107

Entrepreneur Technical Review Hosting SEO 107

YoungUpstarts

JANUARY 22, 2013

Some people like traditional advertising while others turn to Facebook and Twitter, attempting to reach their audience through social media campaigns. While just about any small business owner and entrepreneur can benefit greatly from publicity, some people have the misconception that a publicist is something only celebrities have.

Media 238

Media Small Business Entrepreneur Social Media 238

Up and Running

OCTOBER 4, 2017

A viable business idea needs to be innovative and unique—but don’t expect to come up with it early on. Smart startups first delve into an in-depth market analysis where they learn more about their target audience and its pain points. Consumers interested in your product will search your company on Google and social media.

Startup 115

Startup Estonia Poland Silicon Valley 115

Hearpreneur

OCTOBER 10, 2018

Africa Travel was established over 25 years ago, so there was no such thing as search engine optimisation back then. Back in the days of straight advertising, it was important to have a name that explained what your company specialised in so the audience would be drawn to it. Thanks to Chris Wain, Africa Travel ! #4-

Naming 103

Naming LLC Entrepreneur Macedonia 103

crowdSPRING Blog

JUNE 11, 2018

Optimize for search engines. And, as we’ve pointed out in Grow Your Small Business with Consistent Branding , consistency builds trust. Small business consultants can get their AASBC certification from the Association of Accredited Small Business Consultants. Optimize for Search Engines.

Technical Review 55

Technical Review Design Engineer Search 55

Up and Running

AUGUST 15, 2017

Your business needs to be discoverable on search engines, and your online presence should be mobile optimized. Let’s take a look at a few interesting statistics: 60 percent American adults use smartphones and tablets to search for local products and information. 78 percent of local mobile searches lead to offline purchases.

Software Review 96

Software Review Social Media Search Cloud 96

crowdSPRING Blog

JUNE 11, 2018

Optimize for search engines. And, as we’ve pointed out in Grow Your Small Business with Consistent Branding , consistency builds trust. Small business consultants can get their AASBC certification from the Association of Accredited Small Business Consultants. Optimize for Search Engines.

Technical Review 48

Technical Review Design Engineer Search 48

Duct Tape Marketing

DECEMBER 15, 2017

Advertising Your Small Business: Small Budget, Big Results written by Guest Post read more at Duct Tape Marketing. If you’re a small business owner with a modest budget, you may be wondering where to begin with advertising. Learn where to find your audience. But take it one step further.

Advertising 77

Advertising Small Business Due Diligence Campaign 77

The Startup Magazine

OCTOBER 3, 2019

No business can survive without an online presence today. Hence, investing in digital marketing is not optional whether you run a startup, a small business or an enterprise. The truth is that digital marketing is all about the audience. Failing to build a user persona is a blunder that you should avoid.

Marketing 99

Marketing Algorithm SEO Audience 99

ReadWriteStart

JANUARY 24, 2021

SEO brings you to the top of search rankings even if the customer was not looking for your business specifically. If nothing else, the customer will continue to see your business represented in search results. After all, your website continues to appear in their search results. Improve Your Brands Reputation.

PR 180

PR SEO Marketing Social Media 180

Hearpreneur

DECEMBER 28, 2022

Next year, we are pivoting our business to focus more on helping businesses with their online visibility and reputation management. Our goal is to help businesses cut through the noise and be seen as thought leaders in their industry. #2- Improve online visibility. Photo Credit: Edward Solicito.

Social Media 122

Social Media Entrepreneur Retention Finance 122

YoungUpstarts

SEPTEMBER 18, 2017

Wondering what your audience is glued to while you are busy using traditional advertising, core campaigning, and doing paid marketing for your products? If you are a newbie entrepreneur or a small business owner, this can work brilliantly for setting an excellent reputation for your brand.

Social Media 200

Social Media Media Marketing Viral 200

crowdSPRING Blog

JUNE 17, 2012

For many small businesses and startups, blogging is an inexpensive and effective strategy to drive traffic to a site, develop a reputation, and build an engaged audience of potential customers, even fanatics, who will share your content, promote your message, and help you to herd more readers to your site. Photo: bby_.

Lean 94

Lean Audience Marketing Hosting 94

The Startup Magazine

MAY 30, 2018

If you’re a small business that wants to remain relevant, you’ll need to market your brand effectively using the most commonly used digital mediums. In an era where digital content can ruin a reputation in a manner of seconds, even the slightest misstep can dig a hole that’s difficult to get out of.

Hiring 102

Hiring Marketing Social Media Engineer 102

crowdSPRING Blog

JULY 11, 2018

It not easy for entrepreneurs, small business owners, and marketing strategists to keep their marketing campaigns relevant and competitive. Influencer marketing, if done right, can help your startup or small business grow your audience, improve sales, and expand brand awareness through social media.

Marketing 62

Marketing Software Review Social Media Audience 62

Up and Running

NOVEMBER 12, 2019

Sadly, only around half of small businesses last five years or more, while just a third survive for a decade. Two of the biggest concerns facing any small business are attracting customers and managing costs. Fortunately, today’s wealth of online platforms and tools can empower you to reach a wider audience.

Social Media 94

Social Media SEO Silicon Valley Mobile 94

crowdSPRING Blog

JULY 9, 2018

The resulting reputation blow will affect your business as well! It’s important to protect your business name so that you can control the message about your brand and ensure that you’re not sharing your profits with a competitor. Some business names are adaptable enough to survive this growth. Others are not.

Naming 56

Naming Differentiation Warrant Search 56