ConversionXL

SEPTEMBER 16, 2020

Pre-testing: great for singular brand campaigns—and little else. It came from “pre-testing,” and it made more sense when companies ran singular brand campaigns. That’s no problem for months-in-development campaigns and seven-figure ad budgets. Or your drip campaign touts unrelated benefits? Copy testing isn’t new.

Campaign 116

Campaign B2B Software Review Differentiation 116

YoungUpstarts

JULY 1, 2015

Pioneered by co-founders of HubSpot Brian Halligan and Dharmesh Shah, inbound marketing is a leading Business-to-Business (B2B) digital marketing strategy. Written by Halligan and Shah, “ Inbound Marketing: Get Found Using Google, Social Media, and Blogs ” covers the fundamentals of inbound marketing. a) SEO in a Nutshell.

Software Review 100

Software Review Marketing Social Media B2B 100

ConversionXL

OCTOBER 4, 2021

Email generates as much as $42 for every dollar spent , and is a top-three marketing channel for 87% of B2B and 76% of B2C marketers. We’ll also break down the main elements of high-performing emails to show you how to drive action from your campaigns. via B2B Marketing Alliance ]. Customer journeys are rarely linear.

Email 136

Email Customer Marketing Software Review 136

ConversionXL

MAY 27, 2020

This person asked us to add a barely relevant link to our blog’s category page: Sometime, somewhere, they read that they were following “best practices.” I’ve been in the B2B link-building game for almost five years, and the true value of link building isn’t quick fixes. Guest blogging. Pros of guest blogging.

B2B 142

B2B Social Media Email Campaign 142

ConversionXL

FEBRUARY 3, 2017

B2B Affiliate Programs Look a Little Different. Still, they are active in the B2B space as well (20.55%). Try asking your affiliates… “How is the campaign performing compared to similar campaigns?”. Keep them updated about new offers, products and seasonal campaigns. Blogging – 57.37%.

Affiliate 48

Affiliate Programming Marketing PPC 48

ConversionXL

DECEMBER 7, 2016

If you’ve ever thought about running a PPC campaign for the first time, there’s a good chance you were wondering which PPC channel to use. The PPC targeting options that Facebook has available are different from Google AdWords, LinkedIn, Twitter, and the abundance of other PPC marketing networks you have available.

PPC 48

PPC B2C B2B Sales Cycle 48

Hearpreneur

JULY 5, 2023

1- To create brand awareness Photo Credit: Martin Seeley We use it for generating leads, where the campaigns are highly targeted and tailored to the audience's interests, resulting in more qualified leads and conversions. Brand messaging, engagement, and customer awareness are the main goals of the TikTok campaign.

Entrepreneur 107

Entrepreneur Audience PPC Campaign 107

ConversionXL

NOVEMBER 6, 2015

Pro Tip: Do this with your campaign team (e.g. PPC, SEO, IT, brand, etc.) PPC campaign management for excluding/adding keywords or ad placement.) Concurrent campaigns, technical upgrades, holidays, or other significant events might present too much risk. Competitive & Internal Campaigns. What gives?

PPC 48

PPC Software Review Technical Review Campaign 48

YoungUpstarts

MARCH 25, 2019

57 percent of B2B marketers said SEO is their prized revenue-generating marketing method and is more valuable than any other marketing strategy. ( Pay-per-click, or PPC, is when businesses pay a fee each time one of their ads is clicked. Types of PPC Ads ( 4 ). Text-based: short, concise and captivating.

SEM 113

SEM SEO PPC Marketing 113

YoungUpstarts

DECEMBER 28, 2015

In order to do this, you need to set your website up like a “hub” for your industry that attracts visitors naturally through search engines , blogging , and social media. Marketers generate dozens of leads through campaigns and lead nurturing, but not everyone is a good fit for the business.

Asia 100

Asia Las Vegas Marketing Technical Review 100

Occam's Razor

APRIL 21, 2014

Find campaigns where they are spending most money, lower the bounce rate and reduce acquisition cost. But if you would like a quick collection of tips: Multichannel Analytics- Tracking Online Impact Of Offline Campaigns The enabler of tying offline activity to online is ensuring you have a weak or strong primary key. Alexander Velinov.

Analytics 131

Analytics Marketing Campaign Metrics 131

Occam's Razor

SEPTEMBER 30, 2013

You should have an incredibly amazing blog for your company (more on this below). In addition to that they have amazing content like what you'll see at Patagonia Surfing , and they have a regularly updated awesome blog The Cleanest Line and so much more. Finally, I''ve never accepted ads on this blog. incredible 2.

Analytics 154

Analytics Marketing Social Media Technical Review 154

ConversionXL

SEPTEMBER 10, 2012

If you know… who the people are , you know how to get to them (the blogs they read, the sites they visit, the stuff they search in Google etc). The data you need to know depends on the product and whether you have a B2B or B2C business. Why identifying your target audience matters. This approach, however, is not very helpful.

Audience 122

Audience Analytics B2B eCommerce 122

ConversionXL

APRIL 12, 2017

E.g. Message match / headline match from PPC ad to landing page. The same audiences you create remarketing campaigns for can be created and used for targeting in GO. Bill Leake: Optimizing for the “Considered Purchase”: What Changes if You’re B2B or Expensive / Long Sales Cycle B2C? Who is the B2B buyer? Image Credit.

San Antonio 86

San Antonio Metrics B2B Analytics 86

Occam's Razor

JULY 22, 2013

Or perhaps you want to sign up for their blog, or follow them on social media or… any of a bunch of other things. Ditto for PPC, your affiliate links (all likely in the Do stage), and your email marketing programs. But it is horrible marketing to do a BUY FROM ME NOW campaign to See stage customers. You want sales, yes.

Framework 163

Framework Marketing Metrics Audience 163

ConversionXL

MARCH 10, 2017

Amelia Showalter of Pantheon Analytics , who led digital analytics for Obama’s 2012 campaign, agrees… Amelia Showalter , Pantheon Analytics: “Eventually the novelty wore off, and we had to go back and retest.” (via Here’s an example from the 2012 Obama campaign… Image Source. via Bloomberg).

Email 93

Email Campaign Audience Mobile 93

Occam's Razor

JANUARY 6, 2010

One was extolling the wonderfulness of their multi channel campaign tracking. They did have PPC ads, which I click on the ad for specific product they land me on generic nonsense pages. Not your api driven integrated massively multi channel attribution analyzed campaign lifetime databases. That's sucking.)

Analytics 99

Analytics Web Campaign PPC 99

YoungUpstarts

APRIL 26, 2016

Social media, blogging, press releases and pay per click ads all have their pros and cons. While a B2B company can find success with LinkedIn ads, a B2C company’s promotions would be better suited for CPC or CPM ads on Facebook, Twitter and Google. There is a multitude of marketing channels available to entrepreneurs.

Business Plan 100

Business Plan Intellectual Property Social Media Small Business Administration 100

ConversionXL

NOVEMBER 22, 2022

They allow you to create and optimize campaigns based on actionable evidence rather than intuition. Digital marketing metrics are values that are used to track and measure campaign performance. With this in mind, let’s look at 13 digital marketing metrics to track for campaign effectiveness. What are digital marketing metrics?

Metrics 105

Metrics Analytics Marketing Acquisition 105

Occam's Razor

NOVEMBER 13, 2009

I now have several full time jobs, plus this blog, plus speaking around the world, plus a family, plus… so much more. " This blog post is in three parts: The pitch. The best WA report, segmentation, site search, SEO & PPC analysis, email, rich media, cookies, data sampling. Request for help. I am out of breath!

Analytics 71

Analytics Web Technical Review Metrics 71

Occam's Razor

FEBRUARY 20, 2012

If you are a regular reader of this blog you know how deeply fond I am of the Acquisition, Behavior, Outcomes framework. Competition (who comes up first consistently, ppc and organic). Finally, checkout at least a couple of blogs relevant to the topic. Will I analyze Search first or Campaigns? Awesome, right? #3.

Web 138

Web Analytics Technical Review Affiliate 138

ConversionXL

JULY 9, 2015

and you’re executing targeted marketing campaigns that are garnering traffic. A side note: your paid traffic should be highly qualified (assuming you are employing a proper PPC campaign), but can also result in a potentially high customer acquisition cost (CAC). Your free trial signups are hardly equal. Step 2: Verify email.

Analytics 48

Analytics Conversion Software Review Email 48

Occam's Razor

OCTOBER 24, 2016

To address that, on this blog I've shared something I call the ladders of awesomeness – my view of what the entire evolutionary path looks like. It is very hard to capture an entire keynote, and a life-time of bruises that the wisdom above reflects, in a simple blog post. If you don't have this. Don't move forward.

Analytics 60

Analytics Metrics Technical Review Channel 60

conversionxl.com

SEPTEMBER 10, 2013

If you want to see startups in the Concierge phase, follow what happens after a Kickstarter campaigns get successfully funded. This blog is all about getting more results from your website. Or keep spending money on PPC and SEO through the nose for traffic that doesn’t convert.). Extra Lucrative Conversion Advice. Tommy Walker.

Customer Development 60

Customer Development Conversion Developer Customer 60

ConversionXL

MAY 27, 2022

Hubspot’s free ideas generator helps people come up with new blog content. They then launched a series of personalized ad campaigns according to the specific buying stage, company, and persona. Optimonk’s PPC Cheat Sheet , for example, helps people make their ads more profitable. ROI on marketing-sourced revenue. Key points.

Demand 91

Demand Lead Generation PPC Leadership 91

ConversionXL

MAY 19, 2016

For example, instead of tagging paid Facebook traffic as just “facebook”, instead try adding “retargeting” or “first touch” so you know what part of the Facebook campaign is working. The user moves from the top of the funnel (awareness) to the bottom (purchase) progressively and predictably.

Analytics 78

Analytics Metrics Channel Software Review 78

ConversionXL

JUNE 2, 2022

It’s not a channel, campaign, or tactic. Individuals don’t make B2B buying decisions; groups do. How you approach it will depend on your business model and ideal accounts and how (or if) you plan to expand campaigns. ABM isn’t a quick and easy win. It’s an ongoing process that takes time to build and grow. Who reports to whom?

Customer 98

Customer Marketing Channel Acquisition 98

Occam's Razor

MAY 20, 2013

Digital is an obsession for almost everyone who reads this blog. At ZQI U, a vast number of students enroll into online-only courses (just like our analytics, PPC, mobile, and SEO Master Certification students at my awesome Market Motive ). For example, Google could send you a ton of traffic via your pay-per-click campaigns.

Analytics 139

Analytics Aggregator Channel B2B 139

crowdSPRING Blog

APRIL 6, 2015

Every business, whether B2B or B2C has to bring in customers. However, there are certain fundamental metrics that are common to all businesses, and a basic understanding of these is where you should start. Customer Acquisition Cost. Without them we are nothing, with enough of them we can be profitable beyond our wildest dreams (usually).

Metrics 48

Metrics CPA Lean Marketing 48

Duct Tape Marketing

APRIL 14, 2022

So yeah, I, there there's some confusion around these terms, partner, marketing partnership, marketing affiliate market, and you have influencer and B2B. So I just consider affiliate marketing, part of this greater ecosystem of partnership marketing now, which includes influencer and B2B and aspects of business development.

Marketing 87

Marketing Affiliate Channel Software Review 87

Occam's Razor

JANUARY 20, 2010

We will cover measuring success of SEO efforts on one web page, how to do search engine optimization for b2b websites, how to rank for highly saturated industries / categories / keywords, and which competitive intelligence tools do I use for search program optimization (and targeting display ads using search data!). Well don't give up.

Analytics 90

Analytics Search SEO Metrics 90

ConversionXL

OCTOBER 15, 2015

Place calls to action throughout your landing page, pay to retarget your visitors with ads, tweet and Facebook regularly, (guest) blog consistently, etc. Note how Influitive , a B2B advocate marketing software company, uses the bandwagon effect to establish credibility. A new paid campaign? Bandwagon Effect. A holiday?

Conversion 48

Conversion PPC Design Social Bookmarking 48

ConversionXL

JULY 8, 2016

Results from Evergage’s study, which surveyed both B2C and B2B companies, were similar… Image Source. PPC keyword that originally brought the visitor to Secret Escapes. While efforts are undeniably being made to tackle personalization, few companies are satisfied with their results so far. So, how exactly did it work?

B2C 70

B2C Search Internet Mobile 70

ConversionXL

NOVEMBER 16, 2016

Here’s MailChimp preparing me for my “moment of glory” as I’m getting ready to send an email campaign… And here’s Reigns criticizing my ability to run a kingdom… Note that the above example is an exception to a common rule. Respectful vs. Irreverent. As if they are robots.

Conversion 48

Conversion Audience Massachusetts Social Media 48