crowdSPRING Blog

JANUARY 28, 2019

They offer both free resources and a Pro membership, and they host the annual MarketingProfs B2B Marketing Forum. You’ll find articles on improving local SEO, email marketing, mobile marketing, content creation, networking via social media, and so much more. ” Their goal is to educate marketers from the ground up.

Small Business 106

Small Business Marketing Social Media SEO 106

ConversionXL

FEBRUARY 3, 2022

It’s why Canva can call itself a multibillion-dollar platform and how ConvertKit pulled itself up to compete with goliaths like MailChimp and Campaign Monitor. Where campaigns to build brand awareness and generate top-of-funnel sales drive traditional marketing, data across the entire customer lifecycle drives growth hacking in marketing.

Retention 113

Retention Marketing Acquisition Channel 113

YoungUpstarts

FEBRUARY 7, 2019

Make sure you’ll be able to use metrics to see how well you’re doing. The only drawback here is that it can take time to get a substantial amount of traffic to your site, particularly through organic SEO. Make them measurable – Being able to keep tabs on how likely you are to reach your goals is clearly very important.

Sales 113

Sales Argentina Technical Review B2B 113

ConversionXL

NOVEMBER 22, 2022

Marketing metrics are a competitive advantage. They allow you to create and optimize campaigns based on actionable evidence rather than intuition. You have to track metrics you can act on. In this article, you’ll learn which metrics to measure to understand and improve marketing performance. – Seth Godin.

Metrics 105

Metrics Analytics Marketing Acquisition 105

ConversionXL

MAY 27, 2022

Stage 1: Target the right metrics for an effective long game. Like SEO, demand generation is a long game. However, due to B2B market saturation, customer acquisition costs are rising ; this digital marketing strategy of giving a little and getting a lot no longer works. Metrics for your demand generation funnel.

Demand 124

Demand B2B Distribution Channel 124

ConversionXL

MAY 27, 2022

The average B2B buyer has 27 brand interactions before deciding. The role of a demand generation manager (DGM) is to manage the team and the campaigns that create awareness and interest. Marketing teams capitalize on this fact with lead generation campaigns. Very few, if any, of these interactions are with a sales rep.

Demand 95

Demand Management B2B Campaign 95

Occam's Razor

JANUARY 20, 2010

End of a minor web analytics lesson on going beyond obvious metrics and never, ever, never forgetting context. How do you measure SEO performance on a page level? I'd like to know how well my seo efforts for a particular pages have performed. We should focus more on what was the business impact of our SEO efforts.

Analytics 90

Analytics Search SEO Metrics 90

View from Seed

MARCH 3, 2015

We started with a general webinar about how to turn your website into a marketing machine, then we went on to SEO, then blogging, then social media. We would give things a few different tries, whether it was trying a topic (like social, SEO, etc.) How did you address that? EM: We had waves of topics. Where do you start?

Marketing 120

Marketing Sales Cycle Startup CTO Hire 120

Occam's Razor

JANUARY 6, 2010

One was extolling the wonderfulness of their multi channel campaign tracking. Not your api driven integrated massively multi channel attribution analyzed campaign lifetime databases. Sign up for your websites campaigns using your personal email address. Especially at the really simple and basic things. See how the emails look.

Analytics 99

Analytics Web Campaign PPC 99

ConversionXL

OCTOBER 22, 2018

Talk to any B2B marketer about attribution and they’ll either roll their eyes or rant about how it’s important but hard to get right—long lead cycles, multiple contacts from a single organization, etc. As a group, we’ve gotten a firmer grasp on top-of-the-funnel metrics. Salesforce and Salesforce Campaigns.

B2B 131

B2B Marketing Analytics Campaign 131

Women Entrepreneurs Can

OCTOBER 7, 2020

Whether a business operates in a B2B or a B2C environment, it can benefit from a strong content marketing strategy. Content Should Be SEO Focused. A key trait of any content published by successful modern businesses is that it is SEO optimized. Therefore, it’s critical that you analyze every campaign and learn from the data.

Marketing 40

Marketing B2C SEO B2B 40

Duct Tape Marketing

JANUARY 7, 2020

And what can you do to get the most out of your campaigns? And it doesn’t matter what kind of business it is—B2B or B2C, retailer or service provider—people are opening up a search browser to find you online. But why not just focus on SEO and call it a day? SEO is great for those long-tail searchers.

Search 71

Search PPC Kansas City B2C 71

Occam's Razor

NOVEMBER 13, 2009

Chapter 3 The Awesome World of Clickstream Analysis: Metrics. The second half shows exactly how to pick the best metrics for your org and, my absolute favorite (Page 64), how to diagnose the root cause of a metrics performance. No metrics, data pukes, guidance on creating every more reports. A good thing. Non-Ecommerce.

Analytics 71

Analytics Web Technical Review Metrics 71

Duct Tape Marketing

NOVEMBER 15, 2023

Over the last 13 years he’s worked with companies like Target, Jeeter and Shopify to implement performance marketing campaigns. 17:30] How deep into financials and metrics do you get before taking a client on? [19:01] I only work with B2B clients as well into service delivery. If you're B2B, it should be LinkedIn.

Channel 66

Channel Acquisition Framework B2B 66

ConversionXL

OCTOBER 1, 2022

95% of B2B buyers are not ready to buy your product right now. When B2B buyers are considering a purchase, they spend only 17% of their time meeting with potential suppliers. According to Walker: “B2B buyers are discovering, researching, and evaluating products in places companies can’t track.”.

B2B 103

B2B Social Media Channel Audience 103

ConversionXL

MARCH 3, 2021

Even the most skilled digital marketers can struggle to run profitable Google Ads campaigns. For this reason, getting more out of your PPC spend is not just about properly optimizing; it’s about using all of that PPC data to shape a smarter SEO strategy. Why PPC is an effective short term strategy, but SEO is the long game.

PPC 146

PPC SEO Campaign Analytics 146

YoungUpstarts

FEBRUARY 29, 2016

This is where Search Engine Optimisation (SEO) comes into place. SEO is essentially the process of improving a website’s ranking on search engine results page. Let’s say your company is in the B2B Software as a Service (SaaS) space. With more than 1.5 Integrate Marketing Automation With Your Website.

Sales 100

Sales Technical Review SEO B2B 100

Occam's Razor

APRIL 25, 2011

That means I get to spend loads and loads of time across many industry verticals, see many many campaigns, translate many many foreign websites (thanks Google Chrome for auto-translate!) Writing campaigns your website can't cash. Your SEO strategy is buying links, expired domains, et. Slow sites make your management happy?

Marketing 126

Marketing Flash Analytics Web 126

Up and Running

MARCH 14, 2017

You must conduct client interviews, website usage tests, and maybe even set up a small PPC campaign to figure out whether or not the market is interested in you offering. Startup validation tactic 3: PPC (pay-per-click) test campaigns. If you cannot get any traction with a $100 test campaign, either your ad is flawed, or your idea is.

Business Plan 94

Business Plan PPC Lean Campaign 94

ConversionXL

APRIL 7, 2021

If you’re selling B2B, you know it’s a wide and competitive market. Sorry, but ABM is not B2B, nor is it right for all markets, business models, or companies (just like every company should not be running freemium aka PLG for acquisition.) You want to deploy low-touch campaigns to convert a higher volume of customers.

IP 98

IP Marketing Technical Review Software Review 98

ConversionXL

MAY 13, 2020

After all, most questions we answer are pretty basic: Which campaigns bring more conversions? You can also calculate more advanced and confidential metrics, such as margin instead of revenue. What’s more annoying than realizing that a campaign that generated a bunch of leads generated a bunch of irrelevant leads? Offline events.

Analytics 85

Analytics Aggregator SQL Cloud 85

Occam's Razor

APRIL 21, 2014

Find campaigns where they are spending most money, lower the bounce rate and reduce acquisition cost. But if you would like a quick collection of tips: Multichannel Analytics- Tracking Online Impact Of Offline Campaigns The enabler of tying offline activity to online is ensuring you have a weak or strong primary key. Alexander Velinov.

Analytics 131

Analytics Marketing Campaign Metrics 131

Occam's Razor

JULY 22, 2013

My solution to these problems was to create a simple framework we can use to put our customers first, evaluate our marketing programs, and right-align our view of success (metrics). If I'm doing SEO for keyword cluster xyz, what am I really solving for? Oh, and what is that small SEO effort at the very top? It is also rude.

Framework 163

Framework Marketing Metrics Audience 163

Occam's Razor

DECEMBER 9, 2013

Bonus: Facebook Marketing: Best Metrics, ROI, Business Value ]. If you open your copy of Google/Adobe Analytics or CoreMetrics or Webtrekk you'll notice that every single report has a gigantic number of metrics in it. Expressed by me on behalf of all humans on earth: The world's greatest social media strategy: 1. Inform Me.

Analytics 165

Analytics Marketing Channel Metrics 165

VC Cafe

MARCH 15, 2016

It works both in a B2B and B2C context, as some studies show that 44% of online consumers say that having questions answered by a live person while in the middle of an online purchase is one of the most important features a Web site can offer. Establish the discipline of tracking metrics weekly and set incentives wisely . Online chat.

Sales 60

Sales Marketing Sales Cycle B2C 60

Occam's Razor

SEPTEMBER 30, 2013

We'll start with digital at the highest strategic level, which leads us into content marketing, from there it is a quick hop over to the challenge of metrics and silos, followed by a recommendation to optimize for the global maxima, and we end with the last two visuals that cover social investment and social content strategy.

Analytics 154

Analytics Marketing Social Media Technical Review 154

Occam's Razor

FEBRUARY 20, 2012

No business, B2C or B2B or here2there, can exist without a robust YouTube strategy. Will I analyze Search first or Campaigns? While at Compete I can also dig into a whole bunch of metrics like Visits, PageViews, udience segmentation, and so much more. Here I particularly like to look at a metric I call "share of search."

Web 138

Web Analytics Technical Review Affiliate 138

YoungUpstarts

APRIL 5, 2018

Good B2B Content Marketing is not new in the world of marketing, especially with the emergence of more and more distribution platforms, each needing signups, and consistent postings to become a relevant source in your content strategy. Why B2B Content Marketing Needs a Team, Not Just One: Hire a Quality Team. It’s all about timing.

B2B 153

B2B Marketing Distribution Curation 153

conversionxl.com

SEPTEMBER 10, 2013

If you want to see startups in the Concierge phase, follow what happens after a Kickstarter campaigns get successfully funded. ” To make the concept a little less abstract, Sean Ellis , founder of Qualaroo, has created a metric for knowing when you’ve achieve Product/Market fit. Conclusion. 6 Comments. April Dunford.

Customer Development 60

Customer Development Conversion Developer Customer 60

Occam's Razor

NOVEMBER 15, 2010

Go to the B2B dancing monkey video (what!). Search, Referring Sites, Direct, Campaigns. And of the search traffic, you want a big portion to be Organic so you are not just "renting" traffic or suck at SEO. You can't just rely on search engines or spending money on campaigns. 10% Campaigns.

Web 139

Web Analytics eCommerce Campaign 139

Occam's Razor

MAY 20, 2013

At ZQI U, a vast number of students enroll into online-only courses (just like our analytics, PPC, mobile, and SEO Master Certification students at my awesome Market Motive ). And what metric should you focus on in this proper end-to-end view? For example, Google could send you a ton of traffic via your pay-per-click campaigns.

Analytics 139

Analytics Aggregator Channel B2B 139

Occam's Razor

DECEMBER 3, 2012

A small bang here, a big sizzle there, one big paid search campaign and … VICTORY! Check out any B2B, B2Q, M2Z brand. Use those metrics to optimize your social existence. Bonus: Facebook Advertising / Marketing: Best Metrics, ROI, Business Value. Reality, as is its wont, is much more complex. Except the flash bit.

Framework 147

Framework Marketing Search Mobile 147

ConversionXL

APRIL 12, 2017

Jared Spool: Is Design Metrically Opposed? Useless measures and silly metrics. Metric: A measure we track (usually over time). A metric should tell you what you will do differently. Combine qualitative usability research and quantitative custom metrics (not metrics that come out of the box). Image Credit.

San Antonio 86

San Antonio Metrics B2B Analytics 86

Brandanew

JANUARY 8, 2016

Working in a B2B field, LinkedIn’s analytics are sensitive enough to track your audience by industry, seniority, function, and company size. He has 12 years of experience helping agencies & businesses improve their online marketing efforts through SEO, SEM, and social media services. Tina Chan, Social Media Manager, GEECL.

Analytics 100

Analytics Social Media Marketing Media 100

ConversionXL

NOVEMBER 11, 2015

” Adobe Target is an enterprise testing tool that does a great job of leveraging a visitor based metric system. Setting up and launching a campaign is quick. Cons: For acquisition analysis (think marketing activities like SEO, Paid Search, and Social), KM trails far behind Google Analytics.

Software Review 48

Software Review Technical Review Development Team Review Conversion 48

Occam's Razor

NOVEMBER 18, 2014

You can hover over each box to get a sense of the key metrics. I can find the biggest pools of customers who share a behavior and go back and optimize my campaign strategy, my content strategy and indeed my overall digital strategy. If you were an SEO, or ran all Ecommerce for your company, or were responsible for consumer experience?

Analytics 143

Analytics Sierra Leone Channel Conversion 143

ConversionXL

OCTOBER 30, 2021

Generating awareness through SEO. Campaign Monitor has successfully done this by claiming featured snippet status with an infographic related to the search term “email list tips”: A person searching for this term may be looking to invest in email marketing tools further down the line. social media, email, paid ads, SEO, etc.)

Customer 140

Customer Marketing Social Media CPA 140