How to Navigate & Attract New Leads in The Dark Funnel
ConversionXL
OCTOBER 1, 2022
95% of B2B buyers are not ready to buy your product right now. The dark funnel refers to the different places where buyers engage and make decisions that marketing teams can’t attribute. When B2B buyers are considering a purchase, they spend only 17% of their time meeting with potential suppliers. What is the dark funnel?
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