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Common B2B Challenges and How To Solve Them

ConversionXL

From long sales cycles to trying to stand out from the sea of sameness, B2B companies face an uphill battle from the start. While thousands of B2B organizations struggle, plenty are able to develop long-term success. Common B2B marketing challenges. Sales cycle length increased. So what does it take?

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2023-2024 B2B SaaS Benchmarks

VC Cafe

This post explores the most important benchmarks VCs look for in B2B SaaS with data brought to you by 20VC/La Famiglia, Serena Capital, Emergence Capital, and Openview Ventures, providing definitions and insights into the most critical metrics for SaaS companies.

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CXL Live 2022 Recap: Main Takeaways From 6 World-Class Marketers

ConversionXL

Even though the Austin weather had some surprises in store for us, the tremendous effort to organize CXL Live pulled off the event through a (literal) storm and frenzy. This event focused on relationship building and a lot of work was put into building curated groups to have fruitful round table discussions. Sooo many delicious tacos!

B2B 94
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Finding new Market Opportunities in Food Business: A Case Study of GOPA Pakistan

Where to Play

Their root lies in a small ice-cream manufacturing and sale unit which was established back in 1988. They slowly grew their business from an ice-cream vendor in marriage events to a cooked-food supplier. As part of event management competency, they were providing services for marriage planning, tentage/venue planning, and food menu.

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Marketing Your Startup: A Billion-Dollar Company’s First Marketer Reflects Back

View from Seed

There are goals set for marketing, but our sales team also relies on more traditional tactics like networking, cold calling, going to events, getting word-of-mouth referrals and those types of leads, so they’re not as dependent on marketing yet. EM: My rule of thumb is to look at the length of the sales cycle.

Marketing 120
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The Consumerisation of Enterprise IT is now the Standard

VC Cafe

Employees got used to working with the best tools and expect them to be available Good UI/UX for B2B software is now table stakes Anyone can purchase the product with a credit card Freemium model used to onboard new users Mobile, remote access is key. The consumerisation of enterprise was a big investment trend in 2011-2012.

B2B 167
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7 Keys to Unlock a Flood of High-Quality Referrals

Duct Tape Marketing

Some specific ideas: Ask them for referrals to a target list each quarter, equip them with valuable shareable content, host exclusive events to appreciate them and have them appreciate each other. For my B2B folks, this one’s pure gold. The key is to make it a valuable, power-packed event.

B2B 57