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17 Things We’ve Learned from Top Product Marketers

ConversionXL

Understand that B2B buyers are still humans. Maya Shah-Ceccotti , senior product marketing manager at ScreenCloud, claims that marketers in the B2B space often neglect that end buyers are still humans who are only representing businesses. There is no reason why the same shouldn’t apply to B2B customers. Become customer-obsessed.

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30 Money Saving Tips For Your Business

Up and Running

You’ve heard it before and it’s still true: going green saves green. For more information on greening your spaces, check out Energy Star, a program run by the U.S. Every startup will use some kind of software: book keeping, word processing, presentation. Review your operating expenses.

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A/B testing alternatives for low-traffic websites

ConversionXL

Sales funnels (essential for websites offering demo calls or free trials to identify friction points). To (almost) force your users to really think about what they like/dislike/don’t understand about the content/design/offer they’re reviewing, ask them to write down their response after providing verbal feedback. You can scroll down.)

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The 16 Best Small Business Marketing Blogs You Should Read in 2019

crowdSPRING Blog

Derek shares unique marketing and sales insights in a brash, unapologetic, and entertaining voice. They offer both free resources and a Pro membership, and they host the annual MarketingProfs B2B Marketing Forum. They offer CRM, marketing, and sales tools to help businesses master their inbound marketing and sales.

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Email Copywriting 101: Five Steps to Better Converting Emails

ConversionXL

That’s what a digital marketer told me while trying to sell me his messenger bot software. Or you may send out sales emails to increase revenue. Nobody wants to buy a lawnmower—they want a pretty green space in front of their home to impress the neighbors, or a place for their kids to kick around a soccer ball.

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Product Launches: 5 Unexpected Lessons from the Real World

ConversionXL

In consumer packaged goods, the benchmark for a “highly successful” product launch is no easy feat: $50 million in first-year sales. Successful demand generation campaigns break down silos between marketing and sales. Nichole Elizabeth DeMeré , a B2B SaaS consultant, lamented that. Definitions of failure also vary. His solution?

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How Modern Marketers Earn Trust Today

Duct Tape Marketing

” Melanie is also the Co-Founder of The Convoy and GroupUps, B2B marketplaces that help small businesses save money so they can invest more in themselves and their communities. Click on over and give us a review on iTunes, please! That's true in like the B2B space. Key Takeaway: You say your company is amazing.