Duct Tape Marketing

MARCH 17, 2023

07:37] You talk a lot about conversion rate optimization, so tell me a little bit of your thinking on what you’ve seen when you’ve got people to focus on that. [09:24] 09:24] What are the significant like channel differences even, or approaches to a B2B marketer as opposed to a B2C marketer? [12:44] What’s new? [07:37]

B2B 80

B2B Marketing B2C ChatGPT 80

ConversionXL

OCTOBER 4, 2021

Email generates as much as $42 for every dollar spent , and is a top-three marketing channel for 87% of B2B and 76% of B2C marketers. We’ll also break down the main elements of high-performing emails to show you how to drive action from your campaigns. Strategy is the big picture thinking that drives email marketing campaigns.

Email 136

Email Customer Marketing Software Review 136

ConversionXL

JUNE 16, 2022

Create a framework or marketing playbook that outlines the required cross-selling content and offers for different segments at different points in the customer journey. It’s important to track each campaign to identify what’s working and what can be improved. Set clear goals for your campaigns (e.g.,

B2B 129

B2B Email Sales Acquisition 129

Duct Tape Marketing

MARCH 23, 2023

09:29] So you have a framework called: BEST, can you explain it? [13:50] So every brand, no matter the industry, whether you're B2B or B2C, there's something that is interesting about your brand. So you, I have a framework that I think you probably refer to it as "best" because that's what it's spells, B E S T.

Framework 73

Framework Audience Audio Elevator Pitch 73

ConversionXL

AUGUST 21, 2019

Benchmarks for download-to-customer conversion rates are scarce. That’s a grim portrait, even if conversion rates for other lead magnets are multiples higher. Email automation lets you nurture leads at scale, so you can compensate for lower conversion rates with volume at virtually no cost. What’s this campaign for?

B2B 131

B2B Technical Review Email Sales 131

Occam's Razor

SEPTEMBER 15, 2014

To use my See-Think-Do-Care framework , mobile websites have to solve for See, Think and Do while mobile apps usually have to solve for Care. The post is written in these six steps: Step 1: Tag every shared link with campaign tracking parameters. Step 1: Tag every shared link with campaign tracking parameters.

Analytics 141

Analytics Metrics Mobile DC 141

Occam's Razor

DECEMBER 9, 2013

To learn more about the Do in stage one please review my See-Think-Do-Coddle framework for content, marketing and measurement.]. Less than two percent of people on your website will complete the macro-outcome (conversion). During this stage you should also invest a lot in Search Engine Optimization. Don't do paid search.

Analytics 165

Analytics Marketing Channel Metrics 165

Occam's Razor

OCTOBER 10, 2011

I want to propose a framework you can use to measure success using metrics that matter for one simple reason: They actually measure if you are participating in the channel in an optimal fashion. If you don't fall into those two categories then this social media measurement framework might not apply to you. Conversation Rate.

Social Media 165

Social Media Metrics Conversion Media 165

Occam's Razor

FEBRUARY 20, 2012

In the case of Credit Karma my first job is to identify what the Macro Conversion is. The next thing to answer this question, and ensure that I'm not a newbie Analyst who will only focus on 2% of the business success, I have to figure out the Micro Conversions. The single biggest reason for the site's existence. " Et al.

Web 138

Web Analytics Technical Review Affiliate 138

David Teten

DECEMBER 3, 2019

We use Google Analytics, HubSpot, and LinkedIn Campaign Manager for the majority of our analytics. The majority of funds are using the popular B2C websites and services for basic due diligence, e.g., Linkedin, Twitter, HackerNews. This provides us more time to develop meaningful relationships with prospects and customers.

Technical Review 78

Technical Review Software Review Analytics Private Equity 78

Up and Running

NOVEMBER 3, 2016

The Jobs-To-Be-Done Framework paired with Qualaroo. To get the most out of Qualaroo, Gamez recommends pairing it with the Jobs-To-Be-Done Framework, a theoretical framework and mapping tool which helps capture customer needs. “After all, success is only success when it can be measured.”.

Marketing 60

Marketing Social Media Analytics Framework 60

ConversionXL

APRIL 12, 2017

Conversion rate is a ratio and ratios are a huge problem. We don’t know how the systems we use calculate conversion rate. The same audiences you create remarketing campaigns for can be created and used for targeting in GO. PAS framework: problem, agitation, solution. Changing the conversation. 10K / 1M = 1%.

San Antonio 86

San Antonio Metrics B2B Analytics 86

www.rocketwatcher.com

NOVEMBER 8, 2010

I’ve seen online B2C startups use Dave McClure’s Startup Metrics for Pirates as a starting point for measuring what marketing is doing. conversion prospects/targets – This shows how many targets took action or showed interest enough to become prospects. It can also show the effectiveness of your inside sales team.

B2B 42

B2B Metrics Marketing Startup 42

ConversionXL

AUGUST 1, 2017

A common misconception about conversion optimization is that your work ends when the user converts. It’s not easy feat, but this article is designed to arm you with the knowledge and tools to start optimizing beyond the initial purchase conversion, and hopefully, to rack up some repeat purchases and referrals in the process.

Customer 114

Customer Retention B2C Programming 114

ConversionXL

AUGUST 1, 2017

A common misconception about conversion optimization is that your work ends when the user converts. It’s not easy feat, but this article is designed to arm you with the knowledge and tools to start optimizing beyond the initial purchase conversion, and hopefully, to rack up some repeat purchases and referrals in the process.

Customer 91

Customer Retention B2C Programming 91

ConversionXL

OCTOBER 30, 2021

The marketing and sales funnel is a time-tested framework for mapping the customer journey. This can be simplified further into a three-stage model: Top of the funnel (TOFU): Awareness Middle of the funnel (MOFU): Consideration Bottom of the funnel (BOFU): Conversion. The conversion at this stage is them attending that webinar.

Customer 140

Customer Marketing Social Media CPA 140

Occam's Razor

JUNE 7, 2017

Excitedly, brands could have a presence (a "page") where they could contribute meaningful updates ( info-snacks ) in order to be a part of the organic conversations people were already having by the tens of millions. Next Conversation Rate (comments, you’ll see a total at the end of your posts). That number is 75. 3/6,462,977.

Social Media 162

Social Media Media Artificial Inteligence Channel 162

steveblank.com

JULY 8, 2011

signup, upgrade, trial pricing Zuora – online subscription management FeeFighters – find the cheapest credit card processors HealPay – Collections made easy Customer Support Tender – support, knowledgebase tool for your site GetSatisfaction - conversations between companies / customers.

Software Review 110

Software Review Startup Silicon Valley Analytics 110