Up and Running

JANUARY 18, 2021

The first thing most eCommerce companies did in February of 2020 was to smash their crystal balls and toss out demand forecasts because the world was shaping up to be like nothing we’ve seen before. For the seller, having a presence on this smaller scale also provides greater flexibility for responding to consumer demands.

eCommerce 150

eCommerce B2B Forecast Demand 150

Duct Tape Marketing

OCTOBER 11, 2023

Shattering The Mold: Unleashing the Creator Economy in B2B Marketing written by John Jantsch read more at Duct Tape Marketing The Duct Tape Marketing Podcast with Christie Horsman In this episode of the Duct Tape Marketing Podcast , I interviewed Christie Horsman, who brings a decade of expertise in both B2B and B2C marketing within the SaaS arena.

B2B 78

B2B Marketing B2C Community 78

ConversionXL

NOVEMBER 22, 2022

Click-Through Rate Definition The Conversion Rate Formula: How to Calculate Conversion Rate Bounce Rate: Everything You Want to Know and More How To Calculate and Increase Customer Lifetime Value PPC Click-Through-Rate: What it Means and How to Use It (and Improve It) How to Track and Improve Ecommerce Customer Acquisition Effectiveness.

Metrics 105

Metrics Analytics Marketing Acquisition 105

ConversionXL

FEBRUARY 12, 2015

While mediocre people are dime a dozen, good people are always in demand. But good optimizers are in very high demand, everyone and their mother is trying to hire one. If those blog posts with “a checklist of 100 things to increase conversions” really would be all that are needed, we wouldn’t need optimizers.

Conversion 48

Conversion Analytics Software Review Hiring 48

Up and Running

AUGUST 7, 2019

We often hear about them being empowered to impact change and set offline expectations due to what they experience on the site, and this is somewhat true. What’s likely more important for most small ecommerce businesses and owners like you is that people are narrowing their choices even further based on search while increasing their demands.

eCommerce 77

eCommerce Software Review Technical Review Audience 77

ConversionXL

JUNE 25, 2021

We’ll also share when to transition to the growth stage in the product lifecycle so you can drive conversions and revenue off your momentum. A product launch lives primarily in the introduction phase (merging into growth once it generates enough demand). But the path from introduction to growth (and beyond) isn’t a one-way street.

Product 96

Product Social Media Audience Software Review 96

ConversionXL

JUNE 2, 2020

You can see the same in software. Adding words like “robust” to your email marketing software description won’t do much. Byron Sharp and the Ehrenberg-Bass Institute have criticized differentiation, arguing that its role in the B2C setting is less important. They fight for existing customers and prioritize existing demand.

Differentiation 162

Differentiation Software Review United States Demand 162

NZ Entrepreneur

MARCH 11, 2020

Today’s software and CRM systems give incredible visibility and sales insights to business owners who want to make data-driven decisions, based on accurate knowledge of what their customers really want. Prediction: More businesses will rediscover traditional sales and marketing channels, as customers demand more personalisation.

Social Media 63

Social Media Channel Technical Review Sales 63

Austin Startup

MAY 29, 2019

I believe the single best report released from Bazaarvoice to describe this network effect with hard data is The Conversation Index, Vol. Their success is about execution in sales, services, and feature parity … and then eventually superiority (again, due to that single platform to rapidly evolve on advantage).

Networking 48

Networking Fractional CTO CTO Hire B2C 48

Duct Tape Marketing

APRIL 13, 2017

More importantly, the page like advertising demands a targeted audience, not the cheapest likes. To build an offer advertisement, Facebook demands a minimum of 50 likes on your page. They’ll click the call to action to populate a form prefilled with their personal information, which can be reviewed and edited. About the Author.

Social Media 60

Social Media Media Marketing Lead Generation 60

ConversionXL

FEBRUARY 3, 2017

The conversion rate of your landing page or offer. According to the benchmark report, most affiliates work in the B2C space (79.45%). Since the benchmark report indicates that 58.22% of affiliates only promote 1-10 programs at one time, good affiliates are in high demand. Software / Tech. Image Source. Image Source.

Affiliate 48

Affiliate Programming Marketing PPC 48

ConversionXL

JUNE 8, 2017

According to a recent academic study, “a typical Netflix member loses interest after perhaps 60 to 90 seconds of choosing, having reviewed 10 to 20 titles (perhaps 3 in detail) on one or two screens.” Conversions and monetary value. You can certainly tailor the experience for each step of your conversion funnel.

Programming 97

Programming Revenue Analytics Software Review 97

Duct Tape Marketing

SEPTEMBER 30, 2022

5:26] Typeform really seems like more of a conversation in comparison to a regular form– how often do you fight the idea that people perceive it as ‘just a form where they only need the data’? [7:55] Click on over and give us a review on iTunes, please! 2:48] Has design been a key differentiator for Typeform? [3:23]

Marketing 72

Marketing Differentiation B2C PR 72

Duct Tape Marketing

DECEMBER 23, 2016

Whether you are a B2B or a B2C organization, one thing you already know is that you need to provide quality customer service in order to be successful. I’m talking about a soul searching, top-to-bottom, resource-demanding review of how customer service is defined by your organization and whether or not you are actually accomplishing it.

Customer 28

Customer Software Review B2C Social Media 28

steveblank.com

JULY 8, 2011

signup, upgrade, trial pricing Zuora – online subscription management FeeFighters – find the cheapest credit card processors HealPay – Collections made easy Customer Support Tender – support, knowledgebase tool for your site GetSatisfaction - conversations between companies / customers.

Software Review 110

Software Review Startup Silicon Valley Analytics 110

Mike Michalowicz

FEBRUARY 11, 2013

Conversations are happening all around you – are you listening, are you participating? Also offer discount coupon codes to twitter members. Point your readers to each blog site that reviews your product. Make sure your business is on Google+ business, as well as all the local review sites and other map listings you can find.

Small Business 167

Small Business Marketing PR Social Media 167

Austin Startup

JULY 12, 2010

At a micro level, the customer is always right, and winning passionate users is most often a matter of enabling authentic conversations and giving people at those endpoints enough power to make a difference. Camtasia doesn’t own the screencasts I use their software to create. Forest for the Trees. Getting (Really) Real.

Customer 80

Customer Harvest B2C Technical Review 80

Seeing Both Sides

JULY 11, 2013

B2C sales and customer acquisition efforts are a different matter (and one I''ll perhaps address in a future blog), but for B2B, those three models are the most common pattern. 80-90% software products vs. 40-50% advertising products) and company maturity (e.g., Stanford B-School case on Jive Software by Mark Leslie and Mark Stevens.

Sales 50

Sales Technical Review Software Review B2B 50

www.forentrepreneurs.com

FEBRUARY 2, 2010

A quick look around all the B2C startups shows that, although viral growth is often hoped for, in reality it is extremely rare. This is going to show you the dependency on several critical variables: Cost per lead Conversion rates at each stage of your sales process Level of touch required Then compare this to your expected monetization.

Acquisition 103

Acquisition Cost Customer Entrepreneur 103

Software By Rob

AUGUST 18, 2010

This change that took all of five minutes to make, led to an 8x increase in paid conversions. Amazingly, this resulted in a 10x increase in paid conversions for the month. conversion rate to paid accounts initially and can convert 2% of the people that stick around for a year. Look at that again. That’s not 8%. That’s 800%.

Software Review 78

Software Review Software Revenue Cofounder 78

Up and Running

MAY 21, 2014

And I’ve been using this comment, or this statement, and I think the future of marketing is less about demand creation and more about organizing those seven behaviors that I just listed. Reviews, testimonials from customers, articles that you place either on another website or in a third-party print publication.

Marketing 72

Marketing Social Media Sales Media 72