Occam's Razor

JULY 22, 2013

For example, they don't account for a smart company's ability to form relationships at scale via mobile, social platforms with past, current, and, most importantly, future customers. If we are in customer service, all we care about is trying to answer the phones quickly. Don't jump. All fair and good. micro-conversion).

Framework 163

Framework Marketing Metrics Audience 163

ConversionXL

MARCH 18, 2019

As marketers, we know that customers are our best salespeople. Congrats if you’re among the 73% of marketers who publish customer case studies to win hearts, minds, and pockets. In a world of fake news and fake reviews—only 37% of B2B buyers trust vendors—genuine customer success stories are precious assets.

B2B 134

B2B Non-disclosure Agreement Technical Review Naming 134

David Teten

DECEMBER 3, 2019

This provides us more time to develop meaningful relationships with prospects and customers. A number of analysts have particular focus on serving the customers of technology companies, e.g., Gartner and 451 Research , and their work is also relevant for investors. 3) Raise capital. 6) Due diligence.

Technical Review 78

Technical Review Software Review Analytics Private Equity 78

View from Seed

AUGUST 30, 2016

My contact at Facebook assured me that this story wasn’t the only one of its kind, and that it was more common than you’d think in other offices they had globally. These companies are all over the map: B2B, B2C, SaaS, ecommerce, healthcare, SMB-focused, enterprise-focused, etc. Doesn’t look all that compelling. Next-Gen Networking.

Social Media 185

Social Media B2B North America Media 185

Occam's Razor

DECEMBER 9, 2013

One that reflects the customer expectations of 2013. Start investing in creating the world's most beautiful, functional, brand-enhancing, customer joy inducing website! Bonus: Facebook Marketing: Best Metrics, ROI, Business Value ]. I have a higher standard for who our customer is. Look at the colors. It is worth it.

Analytics 165

Analytics Marketing Channel Metrics 165

Occam's Razor

FEBRUARY 10, 2016

I can report on pageviews and bounce rates and sessions and all the other lovely metrics we normally obsess about. Now, all those other metrics suddenly have a purpose and context. and we'll also use the Custom option to set up some goals. And, that is how it should be. Were they all wasted visits? No, of course not.

Analytics 60

Analytics eCommerce Metrics Acquisition 60

Occam's Razor

FEBRUARY 28, 2017

At a previous employer customer service on the phone was a huge part of the operation. Qualitative surveys were giving the company a read that customers were unhappy with the service being provided. But, pretty quickly customers with painful problems became a personally painful problem for an individual customer service rep.

Metrics 60

Metrics Analytics Acquisition Naming 60

Ben's Blog

JUNE 3, 2024

And unlike sales, marketing is not dependent on painstakingly building a person-to-person relationship with the customer (although maybe this will become easier in a world of AI-powered sales development representatives). As people spend their time in increasingly fragmented locations , customers become harder and harder to reach.

Software 86

Software Sales Marketing Vertical 86

Austin Startup

JUNE 26, 2019

The Whole Enchilada For those of you interested in more than The Skinny, keep reading… Countless conversations have been had with key users, customers, advisors, mentors, family and friends. and * on a bootstrapped budget* : We first engaged in customer surveys and validated a huge problem?—?several What did our customers think?

Silicon Valley 54

Silicon Valley Startup B2C Sweat Equity 54

Occam's Razor

FEBRUARY 20, 2012

Even if you work in a multi-headed hydra called "global corporation." No business, B2C or B2B or here2there, can exist without a robust YouTube strategy. Do I discover a brand channel by the company (to create a deeper connection with customers)? Check the Google Analytics metrics. Good context. Great question.

Web 138

Web Analytics Technical Review Affiliate 138

VC Cafe

JUNE 29, 2012

We attract great global talent. My last investment is an enterprise company from Malaysia that went global from day one. when I wrote people a big cheque, they stressed out on metrics from day 1. When I wrote people small cheuques, the first thing they do, is go talk to a customers. Cause technology changes very fast.

Pakistan 113

Pakistan Community Bulgaria 113

ConversionXL

MARCH 3, 2021

Google Ads cost-per-conversion metrics. Once you understand which search phrases have the potential to bring clicks and customers, you can optimize your website to rank for those same keywords and get the same traffic (but this time, for free.). Exit rate metrics on Google Analytics.

PPC 146

PPC SEO Campaign Analytics 146

Cracking the Code

OCTOBER 10, 2008

Only after reaching $1M in CMRR should you consider hiring European sales and services execs behind customer demand. ” Take advantage of being on-demand and allow customers to try and buy your service with as little friction as possible. Effectively measuring and understanding your CAC and CLTV metrics are key to future success.

Software Review 48

Software Review North America Europe Metrics 48

ConversionXL

APRIL 22, 2015

Following global marketing trends, copying your competitors and implementing best case practices don’t work for this reason: websites are highly contextual. Even if we sell the same products to the same demographic, many things can be different – traffic sources, relationship with the audience, customer support etc.

Analytics 48

Analytics Technical Review Conversion Framework 48

Occam's Razor

NOVEMBER 18, 2014

You can hover over each box to get a sense of the key metrics. Let's go back to our table, and global oil consumption. I can find the biggest pools of customers who share a behavior and go back and optimize my campaign strategy, my content strategy and indeed my overall digital strategy.

Analytics 143

Analytics Sierra Leone Channel Conversion 143

ConversionXL

OCTOBER 30, 2021

The marketing and sales funnel is a time-tested framework for mapping the customer journey. In the current landscape, to successfully guide a person from prospect to customer, you need to think about their behavior and deliver marketing that fits their needs at every stage of the funnel. Image source. Image source.

Customer 140

Customer Marketing Social Media CPA 140

Occam's Razor

NOVEMBER 2, 2015

In this post let's look at each Social Network, see what B2B and B2C brands are doing there today, from that draw lessons as to 1. Success Metrics. In my Oct 2011 post, Best Social Media Metrics , I'd created four metrics to quantify this value. It can be a brand metric, say Likelihood to Recommend.

Social Media 60

Social Media Media B2C B2B 60

VC Cafe

JANUARY 16, 2011

Mobile analytics – measuring the impact of mobile and increasing customer engagement (Check out G-Stat). 3GVision is the global leader in mobile barcode services that use the camera phone to scan barcodes. This allows customers to create, manage and track processes that include tagging of physical objects using barcodes.

Mobile 103

Mobile Securities and Exchange Commission Flash IP 103