Duct Tape Marketing

SEPTEMBER 30, 2022

Habit based marketing, download, nudge, wherever you get your podcasts. (00:47): If you're moving out of brick and mortar into online, more and more businesses, whether you're B2B or you're b2c, are realizing that digital is a primary channel or at least equal. More About Karrie Sanderson: Connect with Karrie on LinkedIn.

Marketing 72

Marketing Differentiation B2C PR 72

ConversionXL

JUNE 16, 2019

This post applies Jakob Nielson’s 10 Usability Heuristics to B2B websites that focus on lead generation (as well as “high consideration” B2C sites that lack any transactional functionality). This is a good practice not only for SEO but also user experience. That’s an important distinction. Page headers.

B2B 73

B2B Design Matching Search 73

steveblank.com

JULY 8, 2011

Research, Web prototyping, Testing and Building Tools Lists of Tools from Others HBS Startup Tribe Tools List – from Tom Eisenmann at HBS PBworks startup tools List Startup Foundry tools list Small Business tools list Groups Lean Startup Circle – Google Group for startup advice Startup Weekend – Launch a Startup in 54 hours The Lean (..)

Software Review 110

Software Review Startup Silicon Valley Analytics 110

ConversionXL

APRIL 11, 2016

Research conducted in 2014 found that 73% of American B2C marketers think video is an effective content marketing tactic. Well, here are some ideas… Download your latest eBook or PDF. This enables you to get reach on both, but prevents SEO cannibalization. How do most visitors feel about video? ” (via Vidyard).

Video 48

Video Conversion Mobile Search 48

ConversionXL

MARCH 30, 2015

Here are some ideas about of how you can apply 10 Jakob Nielsen Usability Heuristics to lead generation websites in the B2B or high consideration B2C realm, where there isn’t necessarily any transactional functionality, e.g. e-commerce, user registrations, etc. This is not only SEO good practice, it is also a good user experience practice.

B2B 48

B2B Web Design B2C 48

ConversionXL

APRIL 12, 2017

Analytic: A measure software can track. Bill Leake: Optimizing for the “Considered Purchase”: What Changes if You’re B2B or Expensive / Long Sales Cycle B2C? Unbounce released a really cool report that you guys should download. Great CRO, like great SEO, can long-term be bad for the customer. Image Credit. Image Credit.

San Antonio 86

San Antonio Metrics B2B Analytics 86

www.forentrepreneurs.com

FEBRUARY 2, 2010

A quick look around all the B2C startups shows that, although viral growth is often hoped for, in reality it is extremely rare. Far more common is a need to acquire customers through a series of steps like SEO, SEM, PR, Social Marketing, direct sales, channel sales, etc. that will cost the company significant amounts of money.

Acquisition 103

Acquisition Cost Customer Entrepreneur 103

Duct Tape Marketing

MARCH 17, 2023

09:24] What are the significant like channel differences even, or approaches to a B2B marketer as opposed to a B2C marketer? [12:44] Duct Tape Transcript Email Download New Tab John Jantsch (00:00): This episode of the Duct Tape Marketing Podcast is brought to you by Creative Elements hosted by Jay Klaus. Like this show? Right, right.

B2B 79

B2B Marketing B2C ChatGPT 79

Cracking the Code

OCTOBER 10, 2008

Thoughts from a Venture Capitalist on Software, Software-as-a-Service (SaaS), Cloud Computing, Internet and more. “Just say no” to on-premise deployments The most important part of Software-as-a-Service isn’t “Software” it’s “Service”! Cracking The Code. at 11:09 AM.

Software Review 48

Software Review North America Europe Metrics 48

ConversionXL

NOVEMBER 22, 2022

In Google Analytics and other analytics software, overall traffic shows how many people visited or engaged with your website. For example, if a high number of visitors comes from organic search and very little come from paid search, you can look at shifting ad budget over to SEO. Overall website traffic: Spot trends in visitor numbers.

Metrics 105

Metrics Analytics Marketing Acquisition 105

NZ Entrepreneur

MARCH 11, 2020

Today’s software and CRM systems give incredible visibility and sales insights to business owners who want to make data-driven decisions, based on accurate knowledge of what their customers really want. Accounting software will also help you keep track on your numbers – without waiting for a meeting with your accountant.

Social Media 63

Social Media Channel Technical Review Sales 63

Occam's Razor

JULY 22, 2013

Perhaps you wake up in the morning and walk into a store and buy new clothes (or expensive software from Oracle). So, if you download the mobile app created as a result of these efforts, how big of a problem is it solving for Walmart? If I'm doing SEO for keyword cluster xyz, what am I really solving for?

Framework 163

Framework Marketing Metrics Audience 163