Up and Running

JANUARY 18, 2021

The first thing most eCommerce companies did in February of 2020 was to smash their crystal balls and toss out demand forecasts because the world was shaping up to be like nothing we’ve seen before. Greater social integration. Other social channels also made inroads as 2020 ended. Customers want you to get out of the way.

eCommerce 150

eCommerce B2B Forecast Demand 150

YoungUpstarts

NOVEMBER 6, 2019

Most advertisers continue to increase their digital marketing spend in 2019 as billions of consumers are using online social media as a jumping off point into purchase decisions. Or, do you want to motivate your current consumers to buy more of your product (higher net per sales)? Social Marketing. Display Advertising.

Channel 165

Channel PPC Marketing SEO 165

View from Seed

AUGUST 30, 2016

These companies are all over the map: B2B, B2C, SaaS, ecommerce, healthcare, SMB-focused, enterprise-focused, etc. SMBs account for 54% of all US sales. Building a network is not the same as building a SaaS or ecommerce company. SMBs represent 55% of jobs and 66% of all net new jobs since the 1970s.

Social Media 185

Social Media B2B North America Media 185

The Startup Magazine

JUNE 26, 2018

There are other examples of big domain name sales running into millions of dollars each. Little wonder you’re recording little sales abroad. Similarly, you could ask friends and connections on social media what your name ideas mean in their different languages. Okay, you say. So, WHAT’S IN A BUSINESS NAME?

Naming 70

Naming eCommerce Startup Database 70

ConversionXL

NOVEMBER 22, 2022

Click-Through Rate Definition The Conversion Rate Formula: How to Calculate Conversion Rate Bounce Rate: Everything You Want to Know and More How To Calculate and Increase Customer Lifetime Value PPC Click-Through-Rate: What it Means and How to Use It (and Improve It) How to Track and Improve Ecommerce Customer Acquisition Effectiveness.

Metrics 105

Metrics Analytics Marketing Acquisition 105

ConversionXL

JUNE 24, 2014

77% of Users Believe Social Login Is A Good Registration Solution… … and should be offered by any website, according to the same aggregated research published by WebHostingBuzz. Whether you make money through sales or ads, you ALWAYS need more user engagement on your website. Let’s put the focus back on niches.

Social Network 130

Social Network Viral Social Media B2C 130

ConversionXL

SEPTEMBER 2, 2019

Of course, I’m a total social login fan, but at least offering your users a choice between filling out a registration form and signing up using their social account IDs seems like straightforward business sense. Whether you make money through sales or ads, you always need more user engagement on your website.

Social Network 73

Social Network Viral Social Media B2C 73

ConversionXL

OCTOBER 4, 2021

Email generates as much as $42 for every dollar spent , and is a top-three marketing channel for 87% of B2B and 76% of B2C marketers. For example, you can partner with social media and PPC teams to create content that encourages subscribers to sign up to receive something of value. What about social media support?

Email 136

Email Customer Marketing Software Review 136

Brandanew

OCTOBER 13, 2015

> 66% B2B and 60% B2C “best in class” content marketers had a documented Content Marketing Strategy according to the Content Marketing Institute. b) Sales lead quality/ quantity. c) Social media sharing. e) Direct sales. As I shared earlier, social media trends for 2016 are leaning towards videos.

Social Media 100

Social Media Marketing SEO B2B 100

Occam's Razor

DECEMBER 9, 2013

A good example, for e-commerce and non-ecommerce sites, is [link]. It does require working with your CMO, VPs, Directors, IT, Offline Sales, UX, IT, and more people than you could ever imagine. These two social platforms (eschew others at this point) allow you to learn how to earn attention in two different form factors.

Analytics 165

Analytics Marketing Channel Metrics 165

ConversionXL

FEBRUARY 3, 2016

Of course, habits aren’t only affecting the promotion and sale of household cleaning supplies and toiletries. Of course, most companies know this, especially those in the eCommerce space. Nearly 85% of respondents believe that habituated buying decisions are just as relevant to B2B marketing as B2C marketing. Toothpaste?

Conversion 48

Conversion Technical Review Software Review B2B 48

Occam's Razor

JULY 22, 2013

If we work in sales, all we care about are sales touch points. And that comes before you think about marketing/sales/advertising/billboards/tv. Or perhaps you want to sign up for their blog, or follow them on social media or… any of a bunch of other things. You want sales, yes. It is also rude.

Framework 163

Framework Marketing Metrics Audience 163

YoungUpstarts

MAY 11, 2015

For many SMEs, the rapid growth of cross-border e-commerce – tipped to be worth US$2 trillion this year in the B2C space alone [1] – makes the opportunity too valuable to ignore. Without the large dedicated digital and social media team that many large brands have, even this can seem daunting. Build a following.

Social Media 100

Social Media Media Asia San Francisco 100

ConversionXL

APRIL 11, 2016

Research conducted in 2014 found that 73% of American B2C marketers think video is an effective content marketing tactic. Using video demos on product pages increased Zappos’ sales by up to 30%. Before people purchase from an eCommerce site, they want to see exactly what they’re purchasing. Product Pages. Example: Vidyard.

Video 48

Video Conversion Mobile Search 48

ConversionXL

AUGUST 5, 2015

Mat Carpenter , ShipYourEnemiesGlitter: “As someone who is constantly building and testing landing pages, I always include some form of social proof on them, whether it’s product reviews, testimonials, or even social media share buttons; it’s a no brainer for me. Though, sometimes it loses too.).

Technical Review 48

Technical Review Software Review Social Media Conversion 48

ConversionXL

AUGUST 1, 2017

But if you create a loyal customer for your social media management tool or your brand of shoes, you have a lifetime customer as well as the high probability of word-of-mouth referrals. We can say the same thing for B2C products, for example, HeadSpace. Image Source. So it comes down to this: how loyal are you to Headspace?

Customer 114

Customer Retention B2C Programming 114

ConversionXL

AUGUST 1, 2017

But if you create a loyal customer for your social media management tool or your brand of shoes, you have a lifetime customer as well as the high probability of word-of-mouth referrals. We can say the same thing for B2C products, for example, HeadSpace. Image Source. So it comes down to this: how loyal are you to Headspace?

Customer 91

Customer Retention B2C Programming 91

Austin Startup

MAY 29, 2019

This, by the way, isn’t very different from how the term social commerce became muddled after Bazaarvoice first started promoting it in 2006 to describe what we do?—?unfortunately, unfortunately, social commerce morphed to mean solutions like Facebook eCommerce stores offered by numerous small vendors who are now mostly no longer in business.

Networking 48

Networking Fractional CTO CTO Hire B2C 48