Occam's Razor

JULY 22, 2013

For example AIDA is from the siloed lens of Marketing (and full disclosure, I humbly believe serves company's own selfish perspective). Most of the frameworks we have also don't optimally capture the complexity of digital marketing and measurement. We don't think about our marketing expansively enough.

Framework 163

Framework Marketing Metrics Audience 163

Occam's Razor

DECEMBER 9, 2013

Progress in digital marketing and analytics in either scenario becomes painful (the organization / systems / thinking is simply not in the optimal position). In this post I want to arm you with the evolution you should undertake in your companies when it comes to marketing and analytics. Owning audiences, instead of just renting them.

Analytics 165

Analytics Marketing Channel Metrics 165

ConversionXL

MARCH 3, 2021

When launching a digital brand, PPC can be a great way to immediately break into a new market and start generating website traffic. Even the most skilled digital marketers can struggle to run profitable Google Ads campaigns. In this article, I’ll break down how to use your Google Ads campaigns as prospecting tools for SEO.

PPC 146

PPC SEO Campaign Analytics 146

Ben's Blog

JUNE 3, 2024

What gets less attention, but is equally (if not more) valuable, is the business-use side of GenAI content creation: marketing. Marketing is particularly well suited for adopting generative AI because it is an iterative, creative, and dynamic practice that relies on the types of media — texts, images, video — that have driven LLM development.

Software 85

Software Sales Marketing Vertical 85

VC Cafe

MARCH 22, 2021

When is the right time for a startup to bring on marketing? Are brand and storytelling important before product-market-fit? We asked Hila Shitrit Nissim*, an experienced CMO, to share her perspective on marketing in Israeli startups. In my opinion, the sooner a marketer is brought on board, the better.

B2C 145

B2C Marketing Stealth 145

ConversionXL

JUNE 16, 2019

This post applies Jakob Nielson’s 10 Usability Heuristics to B2B websites that focus on lead generation (as well as “high consideration” B2C sites that lack any transactional functionality). This is a good practice not only for SEO but also user experience. That’s an important distinction. Page headers.

B2B 73

B2B Design Matching Search 73

Occam's Razor

FEBRUARY 20, 2012

My normal recommendation to address this supremely corrosive issue is to encourage each company to go through the process of creating a Digital Marketing and Measurement Model. Even if you work in a multi-headed hydra called "global corporation." How smart is their digital marketing strategy? Our work lacks purpose.

Web 138

Web Analytics Technical Review Affiliate 138

ConversionXL

MARCH 30, 2015

Here are some ideas about of how you can apply 10 Jakob Nielsen Usability Heuristics to lead generation websites in the B2B or high consideration B2C realm, where there isn’t necessarily any transactional functionality, e.g. e-commerce, user registrations, etc. This is not only SEO good practice, it is also a good user experience practice.

B2B 48

B2B Web Design B2C 48

Duct Tape Marketing

OCTOBER 30, 2015

Leveraging Social Media and Search Marketing to Skyrocket Your Local Business’s Sales written by Guest Post read more at Duct Tape Marketing. Most entrepreneurs look at the Internet as a mean to reach the global customers. And social media and search marketing, used properly, helps you skyrocket your local sales.

Social Media 28

Social Media Search Media Sales 28

ConversionXL

APRIL 22, 2015

Conversion optimization is being SEO-fied more and more: rubbish content is starting to be more widespread than high quality content – and people looking get into CRO can’t tell the difference. B2B and B2C. If you’re not very skilled at it – most marketers aren’t – you’re missing out.

Analytics 48

Analytics Technical Review Conversion Framework 48

Cracking the Code

OCTOBER 10, 2008

Labels: SaaS , sales and marketing , software. For example, you can provide a solution to automate marketing, but if the customer doesnt know some key best practices for how to effectively market online, then its unlikely that theyll get a lot of value out of a marketing automation solution. Posted by Philippe Botteri.

Software Review 48

Software Review North America Europe Metrics 48

Duct Tape Marketing

APRIL 10, 2019

Transcript of How Giving Back Can Create Business Success written by John Jantsch read more at Duct Tape Marketing. John Jantsch: Hello and welcome to another episode of the Duct Tape Marketing Podcast. She’s a UK based property marketing coach to independent estate agents, we would call them in the US real estate agents.

SEO 76

SEO Networking Engineer Marketing 76

Hearpreneur

DECEMBER 15, 2017

I set out to address the environmental hazard of single use plastic bags and all the waste they were (and still are) by introducing a better solution, ECOBAGS®, to the market; a reusable bag made both ethically and sustainably. Thanks to Steven Randall, Vonya Global ! #8-Provide 8-Provide high-quality personalized marketing.

Entrepreneur 113

Entrepreneur Czech Republic Retention B2C 113

ConversionXL

OCTOBER 30, 2021

The marketing and sales funnel is a time-tested framework for mapping the customer journey. In the current landscape, to successfully guide a person from prospect to customer, you need to think about their behavior and deliver marketing that fits their needs at every stage of the funnel. Image source. Image source. Image source.

Customer 140

Customer Marketing Social Media CPA 140

Occam's Razor

NOVEMBER 18, 2014

In each case the creator did something interesting that made me wonder how I can use their strategy in my daily efforts in service of digital marketing and analytics. In the other two, I'll ask for your help in how you might connect the inspiration to your work as a Marketer/Analyst. We will look at six short stories.

Analytics 143

Analytics Sierra Leone Channel Conversion 143

The Next Web

MARCH 3, 2014

When I started my startup journey two years ago, one word came to my mind whenever I thought about marketing: liars. As time passed and I took on the marketing role for my startup (while everybody else was busy coding), I started to see marketers differently. Your mission is to grow, and for B2C companies it means more users.

Brazil 158

Brazil Technical Review PR Development Team Review 158

Occam's Razor

NOVEMBER 2, 2015

In this post let's look at each Social Network, see what B2B and B2C brands are doing there today, from that draw lessons as to 1. if yes, what should your content (and marketing) strategy be. It covers, content, marketing and measurement. We have intent, why be the terrible Marketer that discriminates?

Social Media 60

Social Media Media B2C B2B 60

Duct Tape Marketing

AUGUST 31, 2017

The New Copywriter: Meeting Modern Content Writing Demands written by Guest Post read more at Duct Tape Marketing. Millennials will make up roughly 35% of the global workforce in 2020 and right now many are optimistic about their career prospects – two-thirds to be exact.1 Standing Out with SEO and Style. The challenge?

Demand 46

Demand B2B Curation SEO 46