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How to Track and Improve Ecommerce Customer Acquisition Effectiveness

ConversionXL

Get seen with SEO-driven content marketing Conclusion. You can break it down into three broad stages: Lead generation (attracting leads toward your business) Nurturing those leads toward buying decisions (engaging those leads through your content) Converting them into customers (convincing them to buy).

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Why Paid Search Must Be Part of Your Mix

Duct Tape Marketing

Why Paid Search Must Be Part of Your Mix written by John Jantsch read more at Duct Tape Marketing. If anything, the importance of advertising in general, and of paid search in particular, has increased in the past few years. So let’s take a closer look at paid search. How can paid search assist in lead generation?

Search 71
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7 Social Media Tactics Your 2013 Budget Needs to Succeed

www.clickz.com

Search Engine Watch. B2C Email Marketing Email Marketing Optimization Advanced Email Marketing Email Marketing Best Practices Email Marketing. SEO Paid Search Search Marketing. Whats the Most Powerful Use of Big Data for Lead Generation Marketing in 2013? Paid Search Strategies. Paid Search.

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How to Establish an Agency Content Strategy When Outbound Stops Working

ConversionXL

For example, searching Facebook for “SaaS marketers” yields the following Groups: You can also search Reddit to find relevant subreddits: Your clients may hang out in different communities than the examples above, but this is the time to put your detective hat on and look for popular conversations happening within each community.

Audience 127
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A Quick Primer on B2B Conversion Optimization

ConversionXL

Some of the same underlying principles apply, but because of the inherent differences in buying decisions and sales cycles, pulling B2C optimization practices straight from the book might be a bad idea. Think about it this way: in B2B, sometimes optimizing means aiming for less leads. Longer Sales Cycles and Micro-Conversions.

B2B 48
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Beyond Lead Gen: How To Optimize B2B Sales Enablement

ConversionXL

And as I mentioned, technology is making sales generally more sophisticated. A quick check on “sales enablement” worldwide Google search trends shows that it is still a steadily rising trend: With the popularity come a proliferation of different tools. Look at some typical B2B marketing KPIs: Number of leads generated.

B2B 48
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The Biggest Marketing Challenges for Small Businesses

Duct Tape Marketing

22% of those polled focused solely on B2B, 19% on B2C, and 53% targeting both. Organic SEO. Make it easy on search engines. Simply put, leads are the lifeline of every business. In my opinion, there are three primary lead generation playbooks you should consider following: Develop your content funnel.