ConversionXL

AUGUST 27, 2015

How can you tell what caused that – optimization, SEM, seasonality, word-of-mouth, or something else? They would perform a time period comparison, looking back 6-12 months ago when you started the campaign and comparing with the conversion rate you have now (linear analysis). Same question: how can you justify your contribution?

PPC 48

PPC SEM Technical Review Conversion 48

crowdSPRING Blog

DECEMBER 14, 2016

Tip: Do your best to keep conversions tied to the same outcome for the various SEO campaigns you’ll undertake. First, it created useless data because we could not compare conversion rates later in our campaigns to the earlier data. There are many excellent online tools that will help you with SEO campaigns.

SEO 48

SEO Search Engineer Small Business 48

Eric Friedman

APRIL 23, 2014

It was during this time that I actually started this blog (when it was all about Marketing). thought to be effective by very hand wavy metrics such as “visibility” and “brand awareness” but it was impossible to really track. I soon realized that this type of advertising was not really accountable for clients.

SEM 83

SEM Advertising Metrics Analytics 83

Occam's Razor

AUGUST 22, 2011

Here you'll find all my blog posts categorized into a structure that will hopefully make it easy for you to discover new content, find answers to your questions, or simply wallow in some excellent analytics narratives. " ~ Web Metrics: "What is a KPI? " + Standard Metrics Revisited Series. How to focus?"

Analytics 124

Analytics Metrics SEM Web 124

Steve Blank

DECEMBER 7, 2010

Start your blog/wiki/journal. Update your blog/wiki/journal. Update your blog/wiki/journal. Actually engage in “search engine marketing” (SEM)spend $20 as a team to test customer acquisition cost. use Google Analytics to measure the success of your campaign. Dave McClure, “Startup Metrics for Pirates”, [link].

Wiki 316

Wiki Lean Management Business Model 316

Startup Lessons Learned

SEPTEMBER 13, 2008

Lessons Learned by Eric Ries Saturday, September 13, 2008 SEM on five dollars a day How do you build a new product with constant customer feedback while simultaneously staying under the radar? SEM is a simple idea. My first AdWords campaign was limited to five dollars a day, and we were buying clicks at five cents a click.

SEM 164

SEM San Francisco Lean Continuous Deployment 164

Both Sides of the Table

JULY 16, 2013

When polled 88% of marketing professionals said they couldn’t accurately measure the effectiveness of their marketing campaigns and the majority said lack of ROI measurement is their single greatest frustration with social media (Forbes). That’s all “top of funnel” analysis that leaves you flying blind as a marketer.

Technical Review 307

Technical Review Marketing SEM Campaign 307

Occam's Razor

AUGUST 28, 2006

How many metrics can you call adorable? Site abandonment rate is an adorable metric, to me : ), for these reasons: Money, money, money baby. IMHO there isn't a metric out there that can tell you a lot so quickly and any improvement you make to it will directly and immediately impact the bottom-line. My hypothesis is that.

Metrics 98

Metrics Analytics SEM Campaign 98

ConversionXL

DECEMBER 13, 2022

In general, bandits are great for: Headlines and short-term campaigns; Automation for scale; Targeting; Blending optimization with attribution. Ignore blog posts that tell you “99 Things You Can A/B Test Right Now.” Define your target metrics. Blog post and newsletter publishing schedule. How to improve A/B test results.

Analytics 127

Analytics Technical Review Software Review Framework 127

Occam's Razor

DECEMBER 6, 2010

In a world where we are overwhelmed with data and metrics and key performance indicators and reports and dashboards and. That's my plan for this blog post. Pageviews gives me a great proxy for knowing how often they might have seen it (not surprisingly more than once for my looooooong blog posts!). I love custom reports.

Analytics 125

Analytics Web Customer SEM 125

ConversionXL

JULY 19, 2016

Dead leads drag down the deliverability, and interfere with your metrics and analysis. The most obvious metrics influenced are the open and click rates: It seems that in just a year the unique open rate has decreased around 25%. The Goals of Our Reactivation Campaign. How to Run a Reactivation Campaign. Our Campaign Plan.

Email 48

Email Campaign Metrics SEM 48

crowdSPRING Blog

SEPTEMBER 14, 2014

Do you manage your own keyword campaigns or work closely with the person who does? SpyFu is a great tool that allows you to compare your own SEO/SEM tactics against those of your competitors. This will be the last list of this kind from me for 2014, so enjoy these five great online resources!

Small Business 79

Small Business SEM Social Media Mobile 79

Occam's Razor

JANUARY 7, 2007

For some reason there is so much on this blog about the “business side” of things but not much technical stuff. For example for this blog, which is a static site, here is a random url: [link]. Source attributes : where do people come from (websites, campaigns, search engines etc etc). 7: Redirects, be aware of them.

Technical Review 93

Technical Review Analytics Web Software Review 93

Up and Running

MARCH 3, 2021

47% of small business owners execute marketing campaigns entirely on their own. It is often used interchangeably with SEM, or “Search Engine Marketing.” The general goal with PPC advertising is to target the right keywords and organize them into effective campaigns and ad groups to make the cost of clicks trivial. What is PPC?

PPC 81

PPC Small Business Management Advertising 81

ConversionXL

DECEMBER 2, 2015

In general, bandits are great for: Headlines and Short-Term Campaigns. Don’t listen to any blog posts that tell you “99 Things You Can A/B Test Right Now.” Define your target metrics. You’ll read a lot of blog posts that have magic numbers like “100 conversions” or “1,000 visitors” as their stopping points. for Control.

Technical Review 48

Technical Review Analytics Framework Software Review 48

Duct Tape Marketing

NOVEMBER 15, 2023

Over the last 13 years he’s worked with companies like Target, Jeeter and Shopify to implement performance marketing campaigns. 17:30] How deep into financials and metrics do you get before taking a client on? [19:01] Like anybody can write blog content and like most people can start a podcast. I've done some like.

Channel 63

Channel Acquisition Framework B2B 63

crowdSPRING Blog

SEPTEMBER 20, 2010

Tips: If you’re spending money on AdWords, you should regularly read Google’s AdWords blog for the latest information about AdWords, useful resources, and tips. If you want to learn more about search engine marketing, I suggest you read 10 Practical Small Business SEO and SEM marketing tips. Google Analytics. Google Apps.

Small Business 102

Small Business Analytics Social Media Search 102

crowdSPRING Blog

JULY 24, 2018

Ahrefs is one of the best Search Engine Optimization ( SEO ) and Search Engine Marketing ( SEM ) tools available for anyone who prefers to make data-based decisions in their marketing strategies. Google Adwords lets its users launch campaigns directly from your research on keywords, making it a one-stop shop for keyword success.

Social Media 51

Social Media Marketing Analytics Audience 51

Startup Lessons Learned

MARCH 13, 2009

Announce a new product, start its PR campaign, and engage in buzz marketing activities. Start with a five-dollar-a-day SEM campaign. Know what the success metrics are for the launch. Great blog BTW, adding this to my favourites. OH>>> they can, since i have an ezine and blog, too. Dont scale.

San Francisco 168

San Francisco PR Lean Early Stage 168

crowdSPRING Blog

JULY 24, 2018

Ahrefs is one of the best Search Engine Optimization ( SEO ) and Search Engine Marketing ( SEM ) tools available for anyone who prefers to make data-based decisions in their marketing strategies. Google Adwords lets its users launch campaigns directly from your research on keywords, making it a one-stop shop for keyword success.

Social Media 48

Social Media Marketing Analytics Audience 48

ConversionXL

SEPTEMBER 5, 2019

There are certainly companies doing them well, but not a lot of detail goes into instruction, and the blog posts out there on how to build personas are generally pretty bad. They can be utilized across teams— UX , CRO, social media, SEM, SEO , etc., and “What blogs do you read regularly?”

Software Review 115

Software Review Design Agile Analytics 115

ConversionXL

MARCH 7, 2017

There are certainly companies doing them well, but not a lot of detail goes into instruction, and the blog posts out there on how to build personas are generally pretty bad. They can be utilized across teams – UX, CRO, Social Media, SEM, SEO, etc., and “What blogs do you read regularly?” What do you want to know?

Software Review 102

Software Review Design Agile Analytics 102

Austin Startup

MARCH 26, 2019

Don’t be afraid to try completely new campaigns with different brand language and color schemes. How will you take advantage of SEO and SEM? For the reader of this blog that owns a young digitally-native brand, my guess is that retail isn’t an actionable part of the strategy yet and you’d be better served optimizing DTC for now.

Technical Review 49

Technical Review Software Review China Acquisition 49

Occam's Razor

JULY 1, 2008

There is perhaps no challenge greater than tracking offline impact of your online presence (campaigns or other activity). It's a tall order, but after two years of blogging why stop now. : ). Your hair is thinning from repeatedly trying to get funding for online campaigns. Because it is hard. Not impossible.

Analytics 116

Analytics Conversion Campaign Redemption 116

Occam's Razor

FEBRUARY 26, 2008

Use your customers and competitors to help you move the ball forward (buy a new tool, hire another analyst, kill hideous home pages, spend right amounts on SEM and SEO, publish rich media on your site, implement feedburner , or whatever else you want). Competitive Intelligence Analysis: Metrics, Tips & Best Practices.

Management 68

Management Analytics San Diego Web 68

Occam's Razor

AUGUST 6, 2007

So what is this mysterious metric? In Adobe's Site Catalyst bounce rate is not a standard metric, but you are able to create a special custom metric. If you don't fall into those two categories you need to pay very careful attention to this metric. It is almost instantly accessible in any web analytics tool.

Metrics 120

Metrics Analytics PPC Campaign 120

ConversionXL

JANUARY 22, 2015

Without informing me, the client had run a banner campaign that generated over 30,000 new visitors in a few weeks and – get this – zero conversions (yep that’s right a campaign conversion rate of 0%). The thing is that tracking progress is hard as your metrics are in constant movement. Pick the right metric.

Analytics 48

Analytics SEM Metrics Conversion 48

Brandanew

JANUARY 8, 2016

This means that if you want to find out who’s talking about “car insurance”, Nuvi will track those conversation and provide real-time results to show you who’s talking about car insurance on Facebook, Twitter, Instagram, Google+, Pinterest, Tumblr, Vimeo, blog sites, etc. image credit. Tool 7: Moz Pro.

Analytics 100

Analytics Social Media Marketing Media 100