Remove Blog Remove Conversion Remove PPC Remove Salary
article thumbnail

12 Google Analytics Custom Reports to Help You Grow Faster

ConversionXL

sessions or conversion rate). Session Duration”, “Pageviews” and “Bounce Rate” out for any other metric, including conversion metrics and goal completions. Above, I simply switched out Goal 6 for a conversion goal I was more interested in. That can inform your content, SEO and PPC strategies.

article thumbnail

Data Analysis 101: Seven Simple Mistakes That Limit Your Salary

Occam's Razor

That traffic (or conversions in this case) is most likely in both Referrals and Search. Additionally it is showing conversions already included in Search and Referral (double counting) and because you have no idea what it is, it is impossible to know what action to take. That is after all what pays our salary right? Is that bad?

Salary 130
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

How to Build and Structure a Conversion Optimization Team

ConversionXL

Conversion optimization teams, unlike more established marketing practices like SEO and PPC, don’t fit naturally within traditional organizations (not unlike growth teams , actually). Different Conversion Optimization Team Structures. Centralized Conversion Optimization Teams. Image Source.

article thumbnail

Knowledge

Occam's Razor

Here you'll find all my blog posts categorized into a structure that will hopefully make it easy for you to discover new content, find answers to your questions, or simply wallow in some excellent analytics narratives. " ~ Digital Careers: "How can I get a bigger salary? Blogging Experience Articles. + Interviews.

Analytics 124
article thumbnail

10 Rules for Winning (and Making More Money) in 2014

ConversionXL

Among other things they conducted 240 A/B tests that resulted in a 49% increase in donation conversion (that was more than $80 million extra cash). Research shows that marketers are spending pennies on their conversion efforts. Just waste all that effort and money – only because their website is not optimized for conversions.

PPC 123
article thumbnail

Excellent Analytics Tip #22: Calculate Return On Analytics Investment!

Occam's Razor

This blog is centered around creating incredible digital experiences powered by qualitative and quantitative data insights. This part of the blog post is to deliver the specificity that you've come to expect on Occam's Razor. and specialized PPC tools and email or other software. Analysts: Put up or shut up time!

Analytics 142
article thumbnail

How to Optimize an Affiliate Marketing Program for Profitability

ConversionXL

Instead of a salary, you pay them for each new lead or sale acquired as a result of their marketing efforts. The conversion rate of your landing page or offer. Blogging – 57.37%. PPC – 29.88%. For example, the offer can’t be promoted via email or PPC. via FeedFront). Social Media – 60.16%.