Blog Internet PR Valuation 
Steve Blank
APRIL 5, 2017
Is could be print (newspapers/magazine), Internet (website, podcasts, etc.), This plan should include the category of media; print, internet, broadcast and then identify specific sites, blogs, magazine, etc. Founders ask me all the time whether they should hire a PR agency. Step 3: Media. broadcast (TV, radio, etc.)
Both Sides of the Table
APRIL 26, 2016
In an eCommerce or Internet Services business it is often the marketing costs (if purchased online) and in an enterprise software company it is often marketing plus enterprise sales reps. Generally you should take your full marketing spend including PR divided by your customers acquired to get your “fully loaded CAC.” That bit is easy.
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Steve Blank
MARCH 18, 2011
We’re now in the second Internet bubble. The signals are loud and clear : seed and late stage valuations are getting frothy and wacky, and hiring talent in Silicon Valley is the toughest it has been since the dot.com bubble. Show and talk at conferences, be on lots of blogs, use social networks and build a brand. Carpe Diem.
Cracking the Code
FEBRUARY 23, 2011
Thoughts from a Venture Capitalist on Software, Software-as-a-Service (SaaS), Cloud Computing, Internet and more. Note: high CAC ratio means high productiviy (see blog post for definition). Detailed SaaS Spreadsheet (Valuation and CAC benchmark). SaaS 13 Index Valuation. internet. (6). Blog Archive.
Cracking the Code
JANUARY 16, 2012
Thoughts from a Venture Capitalist on Software, Software-as-a-Service (SaaS), Cloud Computing, Internet and more. Labels: Europe Consumer , internet. Note: high CAC ratio means high productiviy (see blog post for definition). Detailed SaaS Spreadsheet (Valuation and CAC benchmark). SaaS 13 Index Valuation.
Cracking the Code
AUGUST 3, 2011
Thoughts from a Venture Capitalist on Software, Software-as-a-Service (SaaS), Cloud Computing, Internet and more. I feel like I’m often looking for interesting things to read about a variety of subjects, but I manage to include your blog among my reads every day. Detailed SaaS Spreadsheet (Valuation and CAC benchmark).
crowdSPRING Blog
DECEMBER 21, 2012
crowdSPRING Blog - [link]. When You Should (and Shouldn’t) Outsource Your Marketing | Hubspot Blog - [link]. Key Digital Marketing Trends For 2013 | crowdSPRING Blog – [link]. The Power of Thinking Long-Term | crowdSPRING Blog – [link]. crowdSPRING Blog - [link]. B t Metrics – [link].
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