Steve Blank

AUGUST 31, 2009

And how thinking of a solution to this commonly used model’s failures led to a new model – the Customer Development Model – that offers a new way to approach startup activities outside the building. Look at the Product Development model and you might wonder, “Where are the customers?”

Customer Development 241

Customer Development Developer Customer Silicon Valley 241

Steve Blank

APRIL 16, 2013

For decades this revered business magazine described management techniques that were developed in and were for large corporations – offering more efficient and creative ways to execute existing business models. Business-as-usual management techniques focused on efficiency and execution are no longer a credible response.

Technical Review 220

Technical Review Lean Venture Capital Customer Development 220

Steve Blank

MARCH 8, 2011

In January, we introduced a new graduate course at Stanford called the " target="_blank">Lean LaunchPad. It was designed to bring together many of the new approaches to building a successful startup – customer development, agile development, business model generation and pivots. The First Class.

Lean 300

Lean Business Model Customer Development Guinea 300

Steve Blank

JUNE 26, 2014

We’ve pivoted our Lean LaunchPad / I-Corps curriculum. We’re changing the order in which we teach the business model canvas and customer development to better-fit therapeutics, diagnostics and medical devices. “Customer Development” to test the hypotheses outside the building and.

Intellectual Property 283

Intellectual Property Lean IP Open Source 283

Steve Blank

OCTOBER 24, 2014

—— The Lean Startup process builds new ventures more efficiently. It has three parts: a business model canvas to frame hypotheses, customer development to get out of the building to test those hypotheses and agile engineering to build minimum viable products. Alexander Osterwalder wrote it.

Business Model 335

Business Model Design Customer Development Lean 335

Steve Blank

FEBRUARY 6, 2014

The concepts in my Lean LaunchPad curriculum can be taught in a variety of classes–as an introduction to entrepreneurship all the way to a graduate level “ capstone class.”. Our Lean LaunchPad class requires student teams to get out of the building and talk to 10-15 customers a week while they’re building the product.

Lean 279

Lean Customer Development Business Model Email 279

Steve Blank

MAY 6, 2015

I am always surprised when critics complain that the Lean Startup’s Build, Measure, Learn approach is nothing more than “throwing incomplete products out of the building to see if they work.”. It’s time to update Build, Measure, Learn to what we now know is the best way to build Lean startups. Here’s how. Build-Measure-Learn.

Lean 120

Lean Agile Business Model Customer Development 120

SoCal CTO

OCTOBER 6, 2011

Vision Synching in a Lean Startup The Fallacy of Customer Development Entrepreneurs, Lower Investors’ Risk by Validating your Start-up Company’s Business Proposition Lessons Learned: What is customer development? billion dollar mistake. billion dollar mistake.

Customer 227

Customer Fractional CTO Viral Lean 227

Steve Blank

JULY 13, 2021

By the end of the 20th century, case studies and business plans had reached an evolutionary dead-end for entrepreneurs. The Rise of Business Schools – Management as an Occupation. The business school was invented in the first decade of the 20th century in response to a massive economic transformation in the U.S.

Lean 435

Lean Agile Business Model Business Plan 435

Steve Blank

JANUARY 30, 2013

Entrenched Innovation Model Issues : Qualcomm’s existing innovation model – wireless products were created in the R&D lab and then handed over to existing business units for commercialization – was wildly successful in the existing wireless and mobile space. Developing a program to generate new ideas is the easy part.

Programming 267

Programming Technical Review Incubator Intellectual Property 267

Steve Blank

JUNE 8, 2021

This was followed by an 8-minute slide presentation describing their customer discovery journey over the 10 weeks. While all the teams used the Mission Model Canvas , (videos here ), Customer Development and Agile Engineering to build Minimal Viable Products, each of their journeys was unique.

Lean 394

Lean Security Asia SBIR 394

Steve Blank

MAY 6, 2013

The Harvard Business Review is offering free reprints of the May 2013 cover article, “ Why the Lean Startup Changes Everything “ Available here.

Lean 331

Lean Venture Capital Customer Development Startup 331

Steve Blank

JUNE 18, 2013

The Lean LaunchPad entrepreneurship curriculum has caught fire. I wondered if business plans and 5-year forecasts were the right way to plan a startup. It dawned on me that the plans were a symptom of a larger problem: we were executing business plans when we should first be searching for business models.

Lean 288

Lean Agile Customer Development Business Model 288

Steve Blank

MAY 6, 2013

The Harvard Business Review is offering free reprints of the May 2013 cover article, “ Why the Lean Startup Changes Everything “ Available here.

Lean 223

Lean Venture Capital Customer Development Startup 223

Steve Blank

FEBRUARY 16, 2012

Alexander Osterwalder and I spent last week in Salt Lake City, Utah as judges at the 2 nd Annual International Business Model Competition , hosted by Professor Nathan Furr , and his team at the BYU Center for Entrepreneurship. The Business Plan ?- And your revenue plan is something more than a hallucination.

Business Model 264

Business Model Customer Development Utah Business Plan 264

Steve Blank

DECEMBER 13, 2010

But to give you a sense of how fast they are moving, it’s only been a week since I posted the syllabus for our new Stanford entrepreneurship class Engr245 ( The Lean Launchpad.) Here’s the course announcement from Professor Vergara (in English): Customer Development Course in Chile – Lean Launchpad.

Chile 237

Chile Silicon Valley Lean Agile 237

Steve Blank

JANUARY 28, 2013

(In hindsight we were having our employees get out of the building to talk to customers, build prototypes and generate partner interest – essentially doing Customer Discovery years before Steve Blank taught his Lean LaunchPad class at Stanford and the National Science Foundation!). What went right? We had C-level support.

Programming 293

Programming Design Lean Seed Money 293

Steve Blank

JANUARY 28, 2013

(In hindsight we were having our employees get out of the building to talk to customers, build prototypes and generate partner interest – essentially doing Customer Discovery years before Steve Blank taught his Lean LaunchPad class at Stanford and the National Science Foundation!). What went right? We had C-level support.

Programming 285

Programming Design Lean Seed Money 285

Steve Blank

JUNE 12, 2020

This was followed by an 8-minute slide presentation describing their customer discovery journey over the 10-weeks. All the teams used the Mission Model Canvas , (videos here ) Customer Development and Agile Engineering to build Minimal Viable Products, but all of their journeys were unique.

Oakland 306

Oakland Asia Lean Video 306

Steve Blank

MARCH 11, 2016

We just finished the 6 th annual Lean LaunchPad class. For the last 6 years I’ve taught the Lean LaunchPad class at Stanford and Berkeley. business plans are fine for large companies where there is an existing market, existing product and existing customers, but they are useless in a startup where most often none of these are known.

Lean 120

Lean Incubator Business Model Channel 120

Steve Blank

JUNE 28, 2014

If you can’t see the video click here Filed under: 2 Minute Lessons , Business Model versus Business Plan , Customer Development , Lean LaunchPad , Teaching. 2 Minute Lessons Business Model versus Business Plan Customer Development Lean LaunchPad Teaching'

Customer 315

Customer Search Lean Business Model 315

Steve Blank

JULY 3, 2014

If you can’t see the video click here Filed under: 2 Minute Lessons , Business Model versus Business Plan , Customer Development , Lean LaunchPad , Teaching. 2 Minute Lessons Business Model versus Business Plan Customer Development Lean LaunchPad Teaching'

Lean 311

Lean Business Model Customer Development Business Plan 311

Steve Blank

JUNE 18, 2013

The Lean LaunchPad entrepreneurship curriculum has caught fire. I wondered if business plans and 5-year forecasts were the right way to plan a startup. It dawned on me that the plans were a symptom of a larger problem: we were executing business plans when we should first be searching for business models.

Lean 180

Lean Agile Customer Development Business Model 180

Steve Blank

APRIL 28, 2012

We’ve taught our Lean LaunchPad entrepreneurship class at Stanford, Berkeley, Columbia and the National Science Foundation in 8 week, 10 week and 12 week versions. We decided to find out what was the Minimum Viable Product for our Lean LaunchPad class. We were going to teach the Lean LaunchPad class in 5-days.

Lean 259

Lean Business Model Customer Development New York 259

Steve Blank

APRIL 4, 2011

The Stanford Lean LaunchPad class was an experiment in a new model of teaching startup entrepreneurship. This week they were testing who the customer, user, payer for the product will be (and discovering if they have a multi-sided business model , one with both buyers and sellers.) This post is part four.

Customer 236

Customer Business Model Nebraska Cloud 236

Steve Blank

MARCH 14, 2012

Today, the second half of the Stanford Engineering Lean LaunchPad Class gave their final presentations. This team spoke face-to-face with 326 customers. As often happens, this team came into class convinced that their market research proved that their business was providing credit to underbanked customers. Team MiCasa.

Lean 249

Lean Business Model Customer Development China 249

Steve Blank

MAY 18, 2020

We’re holding a series of 5-day online classes at Stanford where teams will learn how to develop new business models for an economy that’s getting back to work and on the road to recovery. The Covid-19 virus has upended traditional ways of doing business, travel, education, entertainment, healthcare, etc.

Lean 436

Lean Business Model Affiliate Incubator 436

Steve Blank

MARCH 7, 2012

Today, the first half of the Stanford Engineering Lean LaunchPad Class gave their final presentations. It’s hard to believe it’s only been a year since we taught the first 10 teams in the Stanford Lean LaunchPad class. We’ll teach over 175 NSF Innovation Corps teams in the Lean LaunchPad course in 2012. Here are the first five.

Lean 258

Lean Business Model Agile United States 258

Steve Blank

MAY 23, 2016

Established businesses execute business models while startups search for them. This unorthodox idea has become a movement …called The Lean Startup – and has led to entirely new ways to start companies, commercialize science, and think about innovation. Actually they’re entirely different. How did this happen?

Lean 222

Lean Technical Review Vietnam Engineer 222

Feld Thoughts

DECEMBER 4, 2012

This article ( Business Plans Are An Historical Artifact ) first appeared last week in the Wall Street Journal The Accelerators Column , which I’m contributing to on a regular basis. . Timmons’ classic book “New Venture Creation” and the course ended with the submission of a written business plan.

Business Plan 193

Business Plan Lean Cofounder Venture Capital 193

Up and Running

MAY 18, 2016

Why David Rose recommends it: “It lays out in explicitly stark terms the difference between ‘small business ownership’ and ‘entrepreneurship.’ After you finish this, you should have a pretty good feel for whether you have what it takes to create a high-growth business.”. Tim Berry is the expert on business planning.

Startup 80

Startup Venture Capital Angel Investor Lean 80

Steve Blank

JANUARY 14, 2014

Since the Pivot is one of the core concepts of the Lean Startup I was puzzled. A pivot is a fundamental insight of the Lean Startup. A pivot can change any of nine different things in your business model. Definition: “A pivot is a substantive change to one or more of the 9 business model canvas components.”.

Business Model 331

Business Model Lean Customer Development Channel 331

Steve Blank

FEBRUARY 23, 2016

As we prepared for the new Hacking for Defense class at Stanford, we had to stop and ask ourselves: How do we use the Business Model Canvas if the primary goal is not to earn money, but to fulfill a mission? In other words, how can we adapt the Business Model Canvas when the metrics of success for an organization is not revenue?

Business Model 120

Business Model Revenue Channel Community 120

Steve Blank

MARCH 15, 2011

Our new Stanford Lean LaunchPad class was an experiment in a new model of teaching startup entrepreneurship. Come up with ways to test each of the 9 business model canvas hypotheses. Their business was a robot lawn mower. This post is part two. Part one is here. Syllabus here. what’s the product? Stay tuned.

Business Model 237

Business Model Nebraska Peru Germany 237

Steve Blank

JANUARY 28, 2014

0:43: Business Plans versus Business Models. 6:07: Engineering: Waterfall Development in a Large Company vs. Metrics that Matter in a Startup. 6:07: Engineering: Waterfall Development in a Large Company vs. Minimum Viable Product in a Startup. Module 3, The Lean Method. 1:53: Types of Startups.

Founder 328

Founder Intellectual Property Lean Customer Development 328

Steve Blank

MARCH 5, 2012

One of the confusing things to entrepreneurs, investors and educators is the relationship between customer development and business model design and business planning and execution. When does a new venture focus on customer development and business models ?

Search 322

Search Business Model Customer Development Agile 322

Steve Blank

MARCH 18, 2014

Kauffman launched Founders School - a new education series to help entrepreneurs develop their businesses during the startup stage by highlighting how startups are different from big companies. You’ll learn how to: get to know your customers. get, keep and grow customers. Module 1, The Lean Method.

Intellectual Property 329

Intellectual Property Lean Customer Development Acquisition 329